商務(wù)信函中發(fā)盤函與還盤函的人際意義對比研究
發(fā)布時間:2018-08-11 09:10
【摘要】:商務(wù)信函在國際貿(mào)易往來中起著連接與紐帶的作用,隨著國際貿(mào)易日益頻繁以及在線商務(wù)平臺的逐步發(fā)展與完善,商務(wù)信函承載越來越多的人際意義,買家與賣家通過商務(wù)信函往來建立一定的人際關(guān)系。商務(wù)信函可根據(jù)不同要素劃分為不同種類,其中包括發(fā)盤函和還盤函。人際意義的主要功能是促進(jìn)雙方交流與互動,兩種信函的往來主要目的是促進(jìn)對方接受自己的提議并保持良好合作關(guān)系。本文主要通過對商務(wù)信函中發(fā)盤函與還盤函的人際意義對比研究,探討兩種信函通過不同情態(tài)表達(dá)方式來實(shí)現(xiàn)人際意義時具有的特性與共性,尋找出現(xiàn)此種異同的原因,以期分析人際意義在商務(wù)信函中的巨大作用。本文分別從人際意義的語氣系統(tǒng)、情態(tài)系統(tǒng)和人稱系統(tǒng)三方面對比分析此兩種信函。各選取具有代表性的30篇做為對比分析的語料,采取定性與定量結(jié)合的研究方法來分析人際意義在兩種信函中的實(shí)現(xiàn),并根據(jù)語氣,情態(tài)和人稱系統(tǒng)分別在發(fā)盤函與還盤函中的分布頻率來分析兩者的共性與個性。其中相同之處體現(xiàn)在:1)在語氣系統(tǒng)中,陳述語氣在兩類信函中使用最多,用來陳述事實(shí),而祈使語氣較少使用2)在情態(tài)系統(tǒng)中,中值情態(tài)動詞在二者中占有很大比率,既表達(dá)了寫信者的目的,又避免態(tài)度強(qiáng)硬。低值情態(tài)動詞兩者也都有涉及3)在人稱系統(tǒng)中,二者均傾向于大量使用第一人稱與第二人稱,表示雙方良好合作關(guān)系的同時又站在自己的立場上來與對方討價還價。不同之處體現(xiàn)在:1)在語氣系統(tǒng)中,疑問語氣不曾出現(xiàn)在發(fā)盤函中,在還盤函中占比也很小,買家用來還價2)在情態(tài)系統(tǒng)中,發(fā)盤函中未涉及到高值情態(tài)動詞,賣家依此更客觀的表達(dá)自己的情感。
[Abstract]:Business letters play an important role in international trade. With the increasing frequency of international trade and the gradual development and improvement of online business platform, business letters carry more and more interpersonal significance. Buyers and sellers through business correspondence to establish a certain interpersonal relationship. Business letters can be classified into different types according to different elements, including offer letter and counter-offer letter. The main function of interpersonal meaning is to promote communication and interaction between the two parties. The main purpose of the two types of correspondence is to promote the other side to accept their own offer and maintain a good cooperative relationship. Based on the comparative study of the interpersonal meaning between the disclosing letter and the return letter in the business letter, this paper probes into the characteristics and commonalities of the two kinds of letters to realize the interpersonal meaning through different modes of expression, and finds out the reasons for such similarities and differences. The purpose of this paper is to analyze the great role of interpersonal meaning in business correspondence. This paper makes a comparative analysis of these two types of letters from three aspects: the mood system of interpersonal meaning, the modal system and the personal system. In this paper, 30 representative articles are chosen as the comparative data, and the qualitative and quantitative methods are adopted to analyze the realization of interpersonal meaning in the two kinds of letters, and according to the tone of mood, To analyze the commonness and individuality of modality and person system, the distribution frequency of modality and person system are analyzed respectively in the function of diskette and the return function. The similarities are reflected in: 1) in the mood system, the declarative tone is used most in the two types of letters, which is used to state the facts, while the imperative tone is less used 2) in the modal system, the median modal verb accounts for a large proportion of the two. Not only express the purpose of the writer, but also avoid a strong attitude. Both low-valued modal verbs involve 3) in the person system, both of them tend to use the first person and the second person in a large amount, which means that the two sides have good cooperative relationship and at the same time bargain with each other from their own standpoint. The difference is reflected in: 1) in the mood system, the interrogative tone does not appear in the offer letter, and the proportion in the counteroffer letter is also very small, the buyer makes a counter-offer 2) in the modal system, the high value modal verb is not involved in the offer letter. Sellers are more objective in expressing their emotions.
【學(xué)位授予單位】:中北大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:H043
本文編號:2176545
[Abstract]:Business letters play an important role in international trade. With the increasing frequency of international trade and the gradual development and improvement of online business platform, business letters carry more and more interpersonal significance. Buyers and sellers through business correspondence to establish a certain interpersonal relationship. Business letters can be classified into different types according to different elements, including offer letter and counter-offer letter. The main function of interpersonal meaning is to promote communication and interaction between the two parties. The main purpose of the two types of correspondence is to promote the other side to accept their own offer and maintain a good cooperative relationship. Based on the comparative study of the interpersonal meaning between the disclosing letter and the return letter in the business letter, this paper probes into the characteristics and commonalities of the two kinds of letters to realize the interpersonal meaning through different modes of expression, and finds out the reasons for such similarities and differences. The purpose of this paper is to analyze the great role of interpersonal meaning in business correspondence. This paper makes a comparative analysis of these two types of letters from three aspects: the mood system of interpersonal meaning, the modal system and the personal system. In this paper, 30 representative articles are chosen as the comparative data, and the qualitative and quantitative methods are adopted to analyze the realization of interpersonal meaning in the two kinds of letters, and according to the tone of mood, To analyze the commonness and individuality of modality and person system, the distribution frequency of modality and person system are analyzed respectively in the function of diskette and the return function. The similarities are reflected in: 1) in the mood system, the declarative tone is used most in the two types of letters, which is used to state the facts, while the imperative tone is less used 2) in the modal system, the median modal verb accounts for a large proportion of the two. Not only express the purpose of the writer, but also avoid a strong attitude. Both low-valued modal verbs involve 3) in the person system, both of them tend to use the first person and the second person in a large amount, which means that the two sides have good cooperative relationship and at the same time bargain with each other from their own standpoint. The difference is reflected in: 1) in the mood system, the interrogative tone does not appear in the offer letter, and the proportion in the counteroffer letter is also very small, the buyer makes a counter-offer 2) in the modal system, the high value modal verb is not involved in the offer letter. Sellers are more objective in expressing their emotions.
【學(xué)位授予單位】:中北大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:H043
【參考文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前2條
1 梅滿;從人際功能視角分析英語商務(wù)信函[D];遼寧師范大學(xué);2014年
2 章靜;從人際功能視角分析英文索賠信函中的情態(tài)[D];武漢科技大學(xué);2010年
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