本文選題：意大利商務(wù)漢語(yǔ)教材　切入點(diǎn)：商務(wù)漢語(yǔ)教材文化點(diǎn)　出處：《南京大學(xué)》2017年碩士論文

【摘要】：隨著中國(guó)經(jīng)濟(jì)的飛速發(fā)展和擴(kuò)大對(duì)外開放,中國(guó)在國(guó)際舞臺(tái)上扮演的角色越發(fā)重要,這使得許多外國(guó)商人開始高度關(guān)注中國(guó)市場(chǎng),到中國(guó)投資做生意。因此,商務(wù)漢語(yǔ)學(xué)習(xí)的需求也隨之急劇增長(zhǎng)。中國(guó)市場(chǎng)引起了意大利商務(wù)人士的關(guān)注,中意經(jīng)貿(mào)往來不斷擴(kuò)大,推動(dòng)了商務(wù)漢語(yǔ)的學(xué)習(xí),這使得針對(duì)意大利學(xué)生的國(guó)別化商務(wù)漢語(yǔ)教材的編寫迫在眉睫。為此,意大利的孔子學(xué)院、大學(xué)、私立學(xué)校等11所學(xué)校開設(shè)了商務(wù)漢語(yǔ)課程。目前,意大利本土商務(wù)漢語(yǔ)教材只有三部:《說漢語(yǔ),談生意》、《實(shí)用經(jīng)貿(mào)漢語(yǔ)口語(yǔ)》和《商業(yè)中文》。2011年Barbara Leonesi編寫的《說漢語(yǔ),談生意》是一部很有針對(duì)性,并有助于意大利學(xué)生學(xué)習(xí)商務(wù)漢語(yǔ)的教材。這本教材的使用對(duì)象是已達(dá)到漢語(yǔ)中高級(jí)水平的意大利學(xué)習(xí)者。筆者對(duì)這本教材的文化部分進(jìn)行了問卷調(diào)查,結(jié)果顯示《說漢語(yǔ),談生意》的文化點(diǎn)對(duì)意大利學(xué)生的針對(duì)性與實(shí)用性較強(qiáng)。通過問卷調(diào)查的結(jié)果分析,筆者總結(jié)出學(xué)生對(duì)教材內(nèi)容的評(píng)價(jià)、學(xué)習(xí)者對(duì)商務(wù)漢語(yǔ)教材文化內(nèi)容編寫的建議與看法以及學(xué)生對(duì)教材的滿意度。這本教材受學(xué)生歡迎,原因之一是它豐富的文化知識(shí)有助于學(xué)習(xí)者加深對(duì)中國(guó)文化的了解,避免在中國(guó)商務(wù)環(huán)境下出現(xiàn)文化差異導(dǎo)致的沖突和誤解�！秾�(shí)用經(jīng)貿(mào)漢語(yǔ)口語(yǔ)》是翟然和李英針對(duì)意大利漢語(yǔ)學(xué)習(xí)者編寫的商務(wù)漢語(yǔ)教材�！秾�(shí)用經(jīng)貿(mào)漢語(yǔ)》沒有專門的文化部分,文化知識(shí)包含在課文中,該教材的文化內(nèi)容主要涉及到交際文化�！渡虡I(yè)中文》的編者王東東發(fā)明了一個(gè)針對(duì)意大利學(xué)生學(xué)習(xí)漢字的方法,對(duì)意大利學(xué)生很有幫助。該教材的文化內(nèi)容集中于最后,書中《三十六計(jì)》這一部分與商務(wù)活動(dòng)中的應(yīng)用相結(jié)合。筆者認(rèn)為《三十六計(jì)》有助于學(xué)習(xí)者了解中國(guó)商人的經(jīng)商理念。三部教材在思路、結(jié)構(gòu)、文化內(nèi)容介紹等方面有著很大的不同。關(guān)于它們的使用現(xiàn)狀,目前《說漢語(yǔ),談生意》是所有意大利商務(wù)漢語(yǔ)教材中使用最廣泛的教材,主要的原因是它符合教材編寫國(guó)別化原則,教材內(nèi)容既能激發(fā)意大利學(xué)生對(duì)商務(wù)漢語(yǔ)學(xué)習(xí)的興趣,又能提高他們跨文化交際能力,此外它有助于意大利學(xué)習(xí)者了解中意文化差異。本論文的目的是通過對(duì)意大利本土商務(wù)漢語(yǔ)教材的介紹、中意文化的對(duì)比分析和問卷調(diào)查結(jié)果分析等,總結(jié)出對(duì)意大利學(xué)生而言最有意義、對(duì)他們商務(wù)漢語(yǔ)學(xué)習(xí)最有幫助的文化內(nèi)容,并總結(jié)了國(guó)別化商務(wù)漢語(yǔ)教材的優(yōu)點(diǎn)與意大利本土商務(wù)漢語(yǔ)教材對(duì)商務(wù)漢語(yǔ)國(guó)別教材編寫的啟示,并為意大利商務(wù)漢語(yǔ)教材文化內(nèi)容的編寫提供參考建議。
[Abstract]:With the rapid development of China's economy and the expansion of its opening to the outside world, China's role on the international stage has become increasingly important, which has led many foreign businessmen to pay close attention to the Chinese market and invest in China to do business.As a result, the demand for business Chinese learning has increased dramatically.The Chinese market has attracted the attention of Italian business people, and Sino-Italian economic and trade contacts have been expanding, which has promoted the study of business Chinese, which makes the compilation of nationalized business Chinese textbooks for Italian students imminent.To this end, Italy's Confucius Institute, universities, private schools and other 11 schools offered business Chinese courses.At present, there are only three textbooks for local business Chinese in Italy: speak Chinese, talk about Business, spoken Chinese for practical Business, and Chinese for Business. "speaking Chinese, talking about Business", written by Barbara Leonesi in 2011, is a highly targeted one.And help Italian students to learn business Chinese textbooks.This textbook is intended for Italian learners who have reached the middle and advanced levels of Chinese.The author has conducted a questionnaire survey on the cultural part of this textbook, and the results show that the cultural points of speaking Chinese and talking about Business have strong pertinence and practicability for Italian students.Through the analysis of the results of the questionnaire, the author summarizes the students' evaluation of the contents of the textbooks, the suggestions and views of the learners on the compilation of the cultural contents of the business Chinese textbooks and the satisfaction of the students with the textbooks.One of the reasons why this textbook is popular among students is that its rich cultural knowledge helps learners deepen their understanding of Chinese culture.To avoid conflicts and misunderstandings caused by cultural differences in the Chinese business environment. Spoken Chinese for practical Business Chinese is a business Chinese textbook written by Zhai ran and Li Ying for Italian Chinese learners. There is no special cultural part in practical Business Chinese.Cultural knowledge is contained in the text. The cultural content of the textbook mainly involves communicative culture. Wang Dongdong, editor of Commercial Chinese, has invented a method for Italian students to learn Chinese characters, which is very helpful to Italian students.The cultural content of the textbook is focused on the final, the book < 36 count > this part of the business activities combined with the application.The author thinks that < 36 > is helpful for learners to understand the business philosophy of Chinese businessmen.The three textbooks have different ideas, structures and cultural contents.With regard to their current use, speaking Chinese and talking about Business is the most widely used textbook of all Italian business Chinese textbooks, mainly because it conforms to the principle of nationalization of the compilation of textbooks.The content of the textbook can not only stimulate Italian students' interest in business Chinese learning, but also improve their intercultural communicative competence. In addition, it helps Italian learners to understand the cultural differences between Italy and Italy.The purpose of this thesis is to sum up the most significant for Italian students through the introduction of Italian business Chinese teaching materials, the comparative analysis of Sino-Italian culture and the analysis of the results of the questionnaire.It also summarizes the advantages of the national business Chinese teaching materials and the enlightenment of the Italian native business Chinese textbooks to the compilation of business Chinese country textbooks.It also provides reference suggestions for the compilation of cultural contents of Italian business Chinese textbooks.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：H195.4
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本文編號(hào)：1696129