本文選題：公益性標(biāo)語　切入點：句法結(jié)構(gòu)　出處：《曲阜師范大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：公益性標(biāo)語作為標(biāo)語的其中一類,是一種典型的社會用語,隨著標(biāo)語內(nèi)容與形式的不斷變化,公益性標(biāo)語以其公益性、宣傳性等特點在社會中的作用越來越重要,成為了政府或集體進(jìn)行宣傳的重要方式,同時也凸顯了一個城市特有的社會精神文明風(fēng)貌。因此,本文選取底蘊深厚的歷史文化古城——曲阜,以曲阜市的戶外公益性標(biāo)語作為研究對象,運用文獻(xiàn)資料法、定量與定性相結(jié)合以及描述與解釋相結(jié)合的分析方法,對其進(jìn)行了以下幾個方面的研究。首先,概括分析了公益性標(biāo)語的研究現(xiàn)狀,并分析了其中的不足之處,從而明確了本文的研究目標(biāo)及方向。在此基礎(chǔ)上,介紹了本文的研究方法,并說明了研究對象,即曲阜市戶外公益性標(biāo)語的語料來源。其次,從標(biāo)語與口號以及標(biāo)語與廣告語的對比分析中,界定了本文研究對象的含義,說明了公益性標(biāo)語的內(nèi)容,并且分析了其特點以及重要作用,為接下來的研究、論述奠定基礎(chǔ)。再次,論文主體部分主要分成了三個方面。一是語法層面的分析,對于搜集到的語料,按照其組成部分進(jìn)行了總體上的分類,分成了獨句式、偶句式和多句式三種形式,得出了偶句式的公益性標(biāo)語數(shù)量最多,這與受眾追求對稱、整齊的心理特點相吻合。在此基礎(chǔ)上,重點探究了組成標(biāo)語中的每一部分的句法結(jié)構(gòu)特點,得出了動賓結(jié)構(gòu)使用較多的結(jié)論,這與標(biāo)語本身的含義以及宣傳、號召等特點有著極為密切的聯(lián)系。二是韻律節(jié)奏方面的探究,對標(biāo)語的組成部分的音節(jié)數(shù)量進(jìn)行定量分析,發(fā)現(xiàn)五~七個音節(jié)最為常用,這與人們思維記憶7±2個單位有很大關(guān)系,更利于受眾的快速接受;并且探討了公益性標(biāo)語的節(jié)奏韻律及平仄用字,發(fā)現(xiàn)2+2+2式的節(jié)奏規(guī)律使用最廣泛,仄起仄收式最多,與標(biāo)語的宣傳、鼓動作用更好的實現(xiàn)有很大的關(guān)系。三是在文化方面的剖析,著重對搜集到的語料中的引經(jīng)據(jù)典部分進(jìn)行了文化剖析,分析探究為什么會有這樣的運用特點。最后,基于以上各方面的探究,發(fā)現(xiàn)了曲阜市戶外公益性標(biāo)語中的優(yōu)勢與不足,為今后標(biāo)語的擬制提出了幾點意見與建議,并對全文進(jìn)行了總結(jié),指出了不足之處。綜上所述,本文以語言學(xué)理論為依據(jù),對曲阜市戶外公益性標(biāo)語進(jìn)行探究,希望能夠為公益性標(biāo)語的研究盡微薄之力。
[Abstract]:As a kind of slogan, public welfare slogan is a typical social term. With the constant change of slogan content and form, public welfare slogan plays a more and more important role in society with its characteristics of public welfare and propaganda. It has become an important way for the government or the collective to propagandize, and at the same time highlights the unique social and spiritual civilization of a city. Therefore, this paper chooses Qufu, an ancient city with profound historical and cultural heritage, Taking the outdoor public welfare slogan of Qufu city as the research object, using the methods of literature, quantitative and qualitative analysis, and description and explanation, the following aspects are studied. This paper summarizes and analyzes the present research situation of public welfare banners, and analyzes the shortcomings of them, so as to clarify the research goal and direction of this paper. On the basis of this, it introduces the research methods of this paper, and explains the research object. Secondly, from the comparative analysis of slogan and slogan and slogan and advertising language, defined the meaning of the object of this study, explained the content of public welfare slogan. It also analyzes its characteristics and important role, which lays the foundation for the following research and discussion. Thirdly, the main part of the thesis is divided into three aspects. One is the analysis of grammatical level, and the analysis of the collected corpus. According to the general classification of its components, it can be divided into three forms: single sentence, dual sentence and multi-sentence. The author concludes that the number of public welfare banners is the most, which is symmetrical with the audience's pursuit. On the basis of this, the author probes into the syntactic structure characteristics of each part of the slogan, and draws the conclusion that the verb-object structure is used more frequently, which is the meaning of the slogan itself and propaganda. The characteristics of call are closely related. Second, the research on rhythm and rhythm, quantitative analysis of the syllables of the components of the slogan, found that five to seven syllables are the most commonly used. This has much to do with 7 鹵2 units of thinking memory, which is more conducive to the rapid acceptance of the audience, and discusses the rhythm and rhythm of public welfare banners, and finds that the rhythm law of type 222 is the most widely used, and the pattern of opening and closing is the most common. It has much to do with the propaganda of slogans and the better realization of agitation. Third, it analyzes the culture, and focuses on the cultural analysis of the cited classics in the collected corpus. Finally, based on the above research, the author finds out the advantages and disadvantages of the outdoor public welfare slogans in Qufu City, and puts forward some suggestions and suggestions for the drafting of the slogans in the future. In summary, based on the linguistic theory, this paper explores the outdoor public welfare slogans in Qufu city, hoping to contribute to the research of public welfare slogans.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：H136;H146.3

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