在互聯(lián)網(wǎng)迅速發(fā)展的信息化時(shí)代,網(wǎng)絡(luò)征婚已經(jīng)成為現(xiàn)代人尋找理想伴侶時(shí)較為流行的征婚方式。網(wǎng)絡(luò)征婚廣告不僅能夠全面的展示自己的相關(guān)信息以及對(duì)另一半的期待,更能在價(jià)值觀層面反映一個(gè)人的文化價(jià)值取向。隨著社會(huì)經(jīng)濟(jì)的快速發(fā)展,人們的價(jià)值觀也隨之發(fā)生變化。為了研究中美兩國(guó)在婚戀方面體現(xiàn)出的不同文化價(jià)值取向,本文從跨文化角度出發(fā),選取最新語(yǔ)料即2017年7月——12月的中美征婚廣告各50篇,分別對(duì)廣告中所涉及的不同變量,包括相貌、收入、職業(yè)、興趣等變量進(jìn)行了對(duì)比分析,借助霍夫斯泰德文化維度理論中的六個(gè)維度作為理論框架,對(duì)變量的分析結(jié)果進(jìn)行討論,得出以下結(jié)論:（1）中國(guó)文化背景下家庭價(jià)值居于核心地位,而美國(guó)文化則更注重個(gè)人生活追求。（2）中國(guó)征婚者在婚戀中會(huì)綜合雙方家庭的整體因素,是典型的高權(quán)力距離社會(huì),而美國(guó)更注重于兩個(gè)人能否志趣相投。（3）中國(guó)人追求生活穩(wěn)定,美國(guó)人則樂于接受新事物和嘗試冒險(xiǎn)改變。（4）中國(guó)絕大多數(shù)征婚者希望婚后家庭角色分工明顯,而美國(guó)征婚者則相對(duì)平等,沒有明確的家庭分工。（5）中國(guó)征婚者在戀愛關(guān)系或婚姻關(guān)系內(nèi)會(huì)受家庭、社會(huì)等因素較強(qiáng)的約束,而美國(guó)征婚者更注重兩個(gè)人之間的幸�？鞓贰�... 

【文章來源】：西北大學(xué)陜西省 211工程院校

【文章頁(yè)數(shù)】：69 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract in Chinese
Abstract in English
Chapter One Introduction
    1.1 Research Background
    1.2 Research Purpose and Significance
    1.3 Layout of the Thesis
Chapter Two Literature Review
    2.1 Studies of Online Dating Advertisements
        2.1.1 Online Dating Advertisements
        2.1.2 Online Dating Advertisements Studies Abroad
        2.1.3 Online Dating Advertisements Studies at Home
    2.2 Studies of Hofstede’s Cultural Dimensions
        2.2.1 The definition of Culture
        2.2.2 Hofstede’s Cultural Dimensions
        2.2.3 Hofstede’s Cultural Dimensions Studies Abroad
        2.2.4 Hofstede’s Cultural Dimensions Studies at Home
Chapter Three Theoretical Basis and Research Methodology
    3.1 The Six Aspects of Hofstede’s Cultural Dimensions
        3.1.1 Individualism vs. Collectivism
        3.1.2 Power Distance
        3.1.3 Uncertainty Avoidance
        3.1.4 Masculinity vs. Femininity
        3.1.5 Long Term Orientation vs. Short Term Normative Orientation
        3.1.6 Indulgence vs. Restraint
    3.2 Research Questions
    3.3 Research Corpus
    3.4 Data Collection
Chapter Four Data Analysis
    4.1 Characteristics of Chinese Online Dating Advertisements
        4.1.1 Characteristics of Self-introduction of Advertiser
        4.1.2 Characteristics of Expectation for the Ideal Partner
    4.2 Characteristics of American Online Dating Advertisements
        4.2.1Characteristics of Self-introduction of Advertiser
        4.2.2 Characteristics of Expectation for the Ideal Partner
    4.3 The Results of Comparison
Chapter Five The Comparison and Discussion of the Results from the Perspective of Cultural Dimensions
    5.1 Individualism vs. Collectivism
        5.1.1 Collectivism in Chinese online dating advertisements
        5.1.2 Individualism in American online dating advertisements
    5.2 Power Distance
        5.2.1 The high Power Distance in Chinese online dating advertisements
        5.2.2 The Low Power Distance in American online dating advertisements
    5.3 Uncertainty Avoidance
        5.3.1 The high Uncertainty Avoidance in Chinese online dating advertisements
        5.3.2 The Low Uncertainty Avoidance in American online dating advertisements
    5.4 Masculinity vs. Femininity
        5.4.1 Masculinity in Chinese online dating advertisements
        5.4.2 Femininity in American online dating advertisements
    5.5 Indulgence vs. Restraint
        5.5.1 Indulgence in Chinese online dating advertisements
        5.5.2 Restraint in American online dating advertisements
    5.6 Long Term vs. Short-Term Normative Orientation
        5.6.1 Short-Term Normative Orientation in Chinese online dating advertisements
        5.6.2 Long Term Orientation in American online dating advertisements
Chapter Six Conclusion
    6.1 Conclusion
    6.2 Limitations of the study
    6.3 Suggestions for the future studies
Bibliography
Appendix One Key Information of Chinese Online Dating Advertisements
Appendix Two Key Information of American Online Dating Advertisements
攻讀碩士學(xué)位期間取得的學(xué)術(shù)成果
Acknowledgements


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期刊論文
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碩士論文
[1]中美家庭價(jià)值觀的跨文化差異對(duì)比研究[D]. 王玉娟.山東大學(xué) 2008
[2]我國(guó)轉(zhuǎn)型時(shí)期婚姻家庭觀念變化及其原因分析[D]. 溫集發(fā).天津商業(yè)大學(xué) 2007



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