【摘要】：當(dāng)網(wǎng)絡(luò)成為新興的第四媒體，它開(kāi)始在人們?nèi)粘Ｉ畎缪葜找嬷匾慕巧�。作為一種動(dòng)態(tài)存在的語(yǔ)言也必不可少的受到這一媒體的影響而出現(xiàn)了一些新的特征，，網(wǎng)絡(luò)新語(yǔ)體正是在這一背景下產(chǎn)生和流行起來(lái)。從最初的“梨花體”到“知音體”“淘寶體”“咆哮體”的流行，再到“撐腰體”“李剛體”“甄繯體”“元方體”等的風(fēng)靡，網(wǎng)絡(luò)新語(yǔ)體以其強(qiáng)勁的勢(shì)頭席卷網(wǎng)絡(luò)，并逐漸進(jìn)入到人們的現(xiàn)實(shí)生活,甚至被傳統(tǒng)媒體所接受和采納。這種語(yǔ)言文字的狂歡不僅改變了人們傳統(tǒng)的作文方式，引起了語(yǔ)言學(xué)家的重視，同時(shí)它的迅速流行和傳播也引起了傳播學(xué)界的關(guān)注，獲得了商業(yè)推手的青睞。本文以近幾年出現(xiàn)的網(wǎng)絡(luò)新語(yǔ)體為研究對(duì)象，對(duì)其進(jìn)行全方位多層次的研究。首先從歷時(shí)的角度把網(wǎng)絡(luò)新語(yǔ)體的發(fā)展脈絡(luò)理清，然后按照網(wǎng)絡(luò)新語(yǔ)體來(lái)源母體的不同進(jìn)行分類，接著分別從技術(shù)層面、內(nèi)容層面、社會(huì)角度、商業(yè)角度來(lái)分析網(wǎng)絡(luò)新語(yǔ)體快速發(fā)展的原因，再運(yùn)用模因理論、使用與滿足理論以及擬態(tài)環(huán)境等理論著重研究網(wǎng)絡(luò)新語(yǔ)體的傳播機(jī)制，此外，本文還在最后一章對(duì)網(wǎng)絡(luò)新語(yǔ)體的這種狂歡現(xiàn)象進(jìn)行思考和反思，希望能夠?qū)ο嚓P(guān)方面的研究有所裨益。通過(guò)研究，本文發(fā)現(xiàn)作為第四媒體的網(wǎng)絡(luò)媒體在信息時(shí)代顯現(xiàn)出明顯的后發(fā)優(yōu)勢(shì)，在引領(lǐng)時(shí)尚和輿論潮流方面優(yōu)勢(shì)明顯，另外媒體融合的進(jìn)程逐漸加快，紙媒等嚴(yán)肅報(bào)紙也開(kāi)始受網(wǎng)絡(luò)媒體影響以更加開(kāi)放和包容的態(tài)度來(lái)對(duì)待新生事物，并且在新生事物的成長(zhǎng)過(guò)程中起到了保駕護(hù)航的作用。本文主要采用歸納法、例舉法等研究方法，結(jié)合眾多材料運(yùn)用傳播學(xué)、語(yǔ)言學(xué)、營(yíng)銷(xiāo)學(xué)等學(xué)科理論對(duì)網(wǎng)絡(luò)新語(yǔ)體進(jìn)行全方位多角度的解讀，以期得到更科學(xué)更到位的結(jié)論。
[Abstract]:When the Internet became the fourth emerging media, it began to play an increasingly important role in people's daily life. As a dynamic language, it is necessary to be influenced by this media and some new features have emerged. It is under this background that the new language style of the Internet has emerged and become popular. From the initial "pear flower" to the "intimate" Taobao "and" roaring "style, to the popularity of" supporting body "," Li rigid body "," new style "," Yuan Fang style "and so on, the new network language style swept the network with its strong momentum. And gradually into the real life of people, even accepted and adopted by the traditional media. The carnival not only changed the traditional writing style, but also attracted the attention of linguists. At the same time, its rapid popularity and dissemination also attracted the attention of the communication circles, and gained the favor of the commercial promoters. In this paper, the new network language appeared in recent years as the object of study, to carry out an all-round and multi-level study. First of all, the development of the network new style is sorted out from a diachronic point of view, then classified according to the different sources of the network new style, and then from the technical level, the content level, the social angle, respectively. This paper analyzes the reasons for the rapid development of the new network language style from the perspective of business, and then studies the communication mechanism of the new style of the network by using the theory of meme, using and satisfying the theory as well as the theory of pseudo environment. In the last chapter, the author ponders and reflects on the carnival phenomenon of the new language style on the Internet, hoping to be helpful to the research of related aspects. Through the research, this paper finds that the network media, as the fourth media, shows obvious advantages in the information age, in leading the fashion and the trend of public opinion, in addition, the process of media integration is gradually accelerated. Serious newspapers such as print media also began to be influenced by the network media to treat the new things with a more open and inclusive attitude and played a role of escort in the process of the growth of the new things. This paper mainly uses induction, examples and other research methods, combined with many materials to use the theories of communication, linguistics, marketing and other disciplines to interpret the new language style of the network from various angles, in order to get a more scientific and effective conclusion.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G206;H136

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