本文選題：寧波 + 阜陽��； 參考：《寧波大學(xué)》2013年碩士論文

【摘要】：店名不僅是一個(gè)商業(yè)符號(hào)，更是一種富含文化蘊(yùn)涵的語言現(xiàn)象。從語言角度看，店鋪名稱是一種社會(huì)語言，是人類語言生活的構(gòu)成要素之一；從文化角度看，店鋪名稱是中國幾千年商業(yè)文化的介質(zhì)。寧波、阜陽這分處南北的兩大城市，歷史背景、文化特色各有懸殊，折射在店名文化上亦是清晰可見。 隨著現(xiàn)代漢語普通話推廣工作的不斷深入，網(wǎng)絡(luò)文化、港臺(tái)娛樂等一批流行文化對(duì)漢文化的沖擊，南北方文化出現(xiàn)了交融與共同發(fā)展的趨勢(shì)，又因阜陽是勞動(dòng)力輸出城市，，寧波是勞動(dòng)力輸入城市，阜陽有大量農(nóng)民工赴寧波務(wù)工，兩地文化溝通加強(qiáng)，一定程度上也促使了兩地文化的趨同。受以上因素的影響，兩地的商店名稱體現(xiàn)同化趨勢(shì)，但大同之中仍存在著小異。 本文從語言和文化兩個(gè)角度著手，運(yùn)用共性與個(gè)性相結(jié)合的分析方法，對(duì)寧波、阜陽的1033個(gè)店名進(jìn)行分析研究，從語音、詞匯、語法、修辭以及傳統(tǒng)文化與地域文化五個(gè)方面的內(nèi)容展開論述。語音部分分析兩地店名在音節(jié)數(shù)量與音律特征上的異同；詞匯部分，將店名劃分為屬名、業(yè)名、通名三部分，分析店名的組合方式，并著重分析業(yè)名與通名的用詞情況，店名詞匯來源廣泛，新穎豐富，反映出語言使用者的求新獵奇心理；語法部分從店名的語法結(jié)構(gòu)與語法屬性兩方面進(jìn)行分析，以此找出兩地店名的異同；修辭部分分析兩地店名運(yùn)用辭格與非語言要素修辭情況。希望通過兩地店名的比較，能夠挖掘出兩地店名背后蘊(yùn)含的獨(dú)特地域文化與傳統(tǒng)文化。
[Abstract]:Store name is not only a business symbol, but also a linguistic phenomenon rich in culture. From the perspective of language, shop name is a kind of social language and one of the elements of human language life. From the cultural point of view, shop name is the medium of Chinese commercial culture for thousands of years. Ningbo, Fuyang, the north and south of the two major cities, historical background, cultural characteristics are different, reflected in the shop name culture is clearly visible. With the deepening of the popularization of Putonghua in modern Chinese and the impact of popular culture such as network culture, Hong Kong and Taiwan entertainment on the Han culture, the culture of the north and south has a tendency of blending and developing together, and because Fuyang is a labor force exporting city, Ningbo is a labor importation city, Fuyang has a large number of migrant workers to Ningbo, the cultural communication between the two places strengthened, to a certain extent, also promoted the convergence of the two cultures. Affected by the above factors, the names of shops in the two places reflect the trend of assimilation, but there are still small differences between the two places. In this paper, from the perspective of language and culture, 1033 storenames in Ningbo and Fuyang are analyzed and studied by using the method of combining commonness and individuality, from the aspects of pronunciation, vocabulary, grammar, etc. Rhetoric and traditional culture and regional culture in five aspects of the discussion. The phonetic part analyzes the similarities and differences in the number of syllables and the characteristics of the syllables between the two places, and the lexical part divides the shop names into generic names, business names and generic names. The vocabulary of shop name is from a wide range of sources, novel and rich, which reflects the language users' psychology of seeking novelty and novelty, the grammatical part analyzes the grammatical structure and the grammatical attribute of the shop name, and finds out the similarities and differences between the two places. The rhetorical part analyzes the usage of rhetoric and non-linguistic elements of shop names in both places. We hope to find out the unique regional culture and traditional culture behind the name of the two places by comparing the names of the two places.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：H13

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本文編號(hào)：1913390