【摘要】：新媒體時(shí)代,網(wǎng)絡(luò)化、移動(dòng)化的音樂(lè)平臺(tái)擁有海量音樂(lè)資源,平臺(tái)自身及受眾均有實(shí)現(xiàn)音樂(lè)精準(zhǔn)傳播的需求;通過(guò)大數(shù)據(jù)等技術(shù)抓取、分析受眾數(shù)據(jù)并由此構(gòu)建受眾畫(huà)像,是實(shí)現(xiàn)精準(zhǔn)傳播的有效途徑。本文立足于當(dāng)前時(shí)代背景,探討了音樂(lè)精準(zhǔn)傳播的必要性、存在的問(wèn)題以及可行性對(duì)策。
[Abstract]:The new media era, network, mobile music platform has a large number of music resources, the platform itself and the audience has the need to achieve accurate dissemination of music; It is an effective way to realize accurate communication by grasping and analyzing audience data and constructing audience portraits by big data and other techniques. Based on the current background of the times, this paper discusses the necessity, existing problems and feasible countermeasures of precise transmission of music.
【作者單位】： 玉林師范學(xué)院;
【基金】：北京市哲學(xué)社會(huì)科學(xué)規(guī)劃辦公室2015年北京市社會(huì)科學(xué)基金項(xiàng)目研究成果,項(xiàng)目名稱《聽(tīng)力殘疾學(xué)生的音樂(lè)韻律特點(diǎn)研究》,項(xiàng)目編號(hào):15WYC079
【分類號(hào)】：G206;J692
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本文編號(hào)：2446318