【摘要】：戲曲作為我國傳統(tǒng)文化藝術(shù)的代表擁有悠久的歷史。戲曲在其傳播發(fā)展過程中,經(jīng)歷過口耳傳播,文字傳播,電子媒介傳播等方式,傳播媒介的不斷發(fā)展保障了大量的戲曲文字資料和視覺、聽覺資料流傳至今,這為后人了解、研究戲曲提供了翔實的資料,而且戲曲傳播媒介的改變也促使戲曲衍生了新的藝術(shù)樣式。隨著網(wǎng)絡(luò)與日常生活的結(jié)合越發(fā)緊密,對人們的互動交流甚至是思維方式都產(chǎn)生了巨大的影響�？梢哉f,大部分的人特別是年輕人每天的生活都離不開網(wǎng)絡(luò)。網(wǎng)絡(luò)也正深刻的影響著我國戲曲的傳播方式,戲曲傳播已經(jīng)步入網(wǎng)絡(luò)傳播時代。戲曲作為一項傳統(tǒng)藝術(shù)在新的傳播時代背景下、在新的傳播媒介影響下也做出了新的變革。在多次科技革命的影響下傳播媒介技術(shù)不斷發(fā)展,新的傳播媒介層出不窮并日益完善。面對新媒介帶來的變化,戲曲也不斷嘗試做出回應(yīng)。戲曲與網(wǎng)絡(luò)媒介的結(jié)合既是戲曲發(fā)展的一種新機遇也是一種新挑戰(zhàn)。網(wǎng)絡(luò)作為一種新媒介具有許多傳統(tǒng)媒介不可比擬的優(yōu)點,但只是簡單的將戲曲資源放到網(wǎng)絡(luò)中,只能起到保留戲曲資源的作用,對戲曲的實際傳播而言其效果并不理想。所以,在現(xiàn)代社會背景之下我們要思考如何更好地借助網(wǎng)絡(luò)平臺促進戲曲發(fā)展,從而改變戲曲的發(fā)展現(xiàn)狀,使得戲曲得以傳承。本文主要由緒論和三章正文組成。緒論中主要對本選題的研究緣起、研究意義、核心概念和研究思路、方法進行了梳理;正文第一章分析了目前戲曲傳播差強人意的尷尬現(xiàn)狀:“繁榮”表象后實際是戲曲發(fā)展的“遇冷”;第二章分析導(dǎo)致戲曲網(wǎng)絡(luò)傳播“遇冷”的原因:網(wǎng)絡(luò)媒介對戲曲的沖擊、傳統(tǒng)戲曲形態(tài)與網(wǎng)絡(luò)傳播特性的矛盾、傳統(tǒng)戲曲特征與網(wǎng)絡(luò)受眾審美的矛盾;第三章主要針對戲曲發(fā)展的現(xiàn)狀,嘗試從網(wǎng)絡(luò)媒介特性、戲曲文化自身的創(chuàng)新和建構(gòu)戲曲虛擬地方感等方面,分析戲曲網(wǎng)絡(luò)傳播的發(fā)展途徑。
[Abstract]:As the representative of Chinese traditional culture and art, opera has a long history. In the course of its communication and development, opera has experienced the methods of oral and ear communication, text communication, electronic media communication and so on. The continuous development of the communication media has guaranteed a large number of drama text materials and visual and auditory materials to be spread up to now, which is understood by later generations. The study of opera provides informative materials, and the change of the media of opera also leads to the derivation of new artistic style of opera. With the combination of network and daily life, it has a great influence on people's interactive communication and even the way of thinking. It can be said that most people, especially young people, can not live without the Internet every day. Network is also profoundly affecting the dissemination of Chinese opera, opera communication has entered the era of network communication. Opera as a traditional art in the new communication era background, under the new media under the influence of new changes. Under the influence of many scientific and technological revolutions, the media technology develops continuously, and new media emerge in endlessly and perfect day by day. In the face of the changes brought about by the new media, opera is also constantly trying to respond. The combination of opera and network media is not only a new opportunity but also a new challenge. As a new medium, the network has many unparalleled advantages over the traditional media, but simply putting the opera resources into the network can only play the role of reserving the opera resources, and its effect is not ideal for the actual dissemination of opera. Therefore, under the background of modern society, we should think about how to better promote the development of opera with the help of network platform, thus change the present situation of the development of opera and make the opera pass on. This paper is mainly composed of introduction and three chapters. In the introduction, the origin, significance, core concepts and methods of this topic are analyzed. The first chapter of the text analyzes the awkward situation that the current opera dissemination is unsatisfactory: the appearance of "prosperity" is actually "not as expected" after the development of opera; The second chapter analyzes the causes of the network communication of opera, such as the impact of the network media on the opera, the contradiction between the form of the traditional opera and the characteristics of the network communication, and the contradiction between the characteristics of the traditional opera and the aesthetic appreciation of the network audience. The third chapter mainly aims at the present situation of opera development, tries to analyze the development way of opera network communication from the aspects of the characteristics of network media, the innovation of opera culture itself and the construction of virtual place sense of opera.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J892;G206

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