【摘要】：2012年4月,天津文化中心天津大劇院正式落成并運(yùn)營(yíng)。自開幕至今其運(yùn)營(yíng)上不斷調(diào)整,策劃、組織、引進(jìn)了大量的演出,其中不乏各類國(guó)際頂尖演出,吸引了大量的觀眾前往觀看。但是就總體情況來(lái)說(shuō),天津大劇院在觀眾拓展上仍然存在不足之處,一些演出上座率偏低,與作品本身的藝術(shù)質(zhì)量不成正比;觀眾的質(zhì)量——也就是觀眾的欣賞水平和觀演習(xí)慣上仍有欠缺。筆者自天津大劇院開幕起就在場(chǎng)務(wù)部實(shí)習(xí)做領(lǐng)位員,因跟觀眾接觸最為頻繁密切而更加了解天津大劇院的觀眾情況,加上通過(guò)對(duì)觀眾調(diào)查問(wèn)卷和隨機(jī)訪談等形式,歸納分析了天津大劇院的受眾構(gòu)成情況,以及觀眾的需求情況。在總結(jié)了天津大劇院現(xiàn)有的觀眾拓展方式后,尋找其在觀眾拓展中仍然存在的問(wèn)題,并分析造成現(xiàn)在這種情況的原因,最后根據(jù)天津市整體情況和天津大劇院的實(shí)際情況,提出對(duì)天津大劇院在觀眾拓展上的改進(jìn)意見和建議。
[Abstract]:In April 2012, Tianjin Cultural Center Tianjin Grand Theater was officially completed and operated. Since its opening, its operation has been constantly adjusted, planned, organized and introduced a large number of performances, including a variety of international top performances, attracted a large number of spectators to watch. However, as far as the overall situation is concerned, there are still some deficiencies in the audience expansion of Tianjin Grand Theater. Some performances have low attendance rate, which is not proportional to the artistic quality of the works themselves. Audience quality-that is, the audience's appreciation level and performance habits are still deficient. Since the opening of the Tianjin Grand Theater, the author has worked as an intern and leader of the Ministry of Public Affairs on the spot. Because of the most frequent contact with the audience, he has gained a better understanding of the audience situation of the Tianjin Grand Theater. In addition, through questionnaires and random interviews to the audience, Summarized and analyzed the audience composition of Tianjin Grand Theater, as well as audience needs. After summing up the existing audience expansion methods of Tianjin Grand Theater, the author looks for the problems that still exist in the audience expansion, and analyzes the causes of the present situation. Finally, according to the overall situation of Tianjin and the actual situation of Tianjin Grand Theater, This paper puts forward some suggestions for improving the audience expansion of Tianjin Grand Theater.
【學(xué)位授予單位】：天津音樂(lè)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J892.4

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本文編號(hào)：2236955