本文選題：麥克盧漢 + 感性整體��； 參考：《中國人民大學(xué)學(xué)報》2016年04期

【摘要】：提出"全球村"、"媒介即信息"等理論的麥克盧漢在學(xué)界主要是被定位為媒介學(xué)者,但麥克盧漢媒介研究的范式和真髓實則是文學(xué)研究或者美學(xué)研究,他曾坦陳其媒介研究就是"應(yīng)用喬伊斯(applied Joyce)"。溝通媒介和文學(xué)這兩個領(lǐng)域是麥克盧漢對感性整體的尋求,由此他可以被歸類為媒介研究領(lǐng)域的審美現(xiàn)代派。在中國媒介研究日益走向?qū)嵶C的今天,我們尤其需要加強其文學(xué)性和批判性;而對于自我封閉已久的文學(xué)研究來說,則需要關(guān)注其外在媒介技術(shù)的影響或影響方式,按照麥克盧漢的說法,是感知比率的變化。
[Abstract]:McLuhan, who puts forward the theories of "Global Village" and "Media is Information", is mainly regarded as a media scholar in academic circles, but the paradigm and true essence of McLuhan's media research are literary studies or aesthetic studies. He once admitted that his media research was "applied Joyce." The two fields of communication media and literature are McLuhan's search for the perceptual whole, so he can be classified as the aesthetic modernism in the field of media research. Today, when Chinese media research is becoming more and more positive, we need to strengthen its literariness and criticality, while for the self-enclosed literature research, we need to pay attention to the influence or influence of its external media technology. According to McLuhan, it is a change in the perception ratio.
【作者單位】： 中國社會科學(xué)院文學(xué)所;
【分類號】：I06;G206

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