本文選題：使用與滿足理論 + 網(wǎng)絡(luò)環(huán)境��； 參考：《傳播與版權(quán)》2016年04期

【摘要】：猴年伊始,"00后"組合TFBOYS憑借《幸福成長》登上了央視春晚的舞臺(tái),由此進(jìn)入了全國觀眾的視野。雖其組合成員平均年齡僅為15歲,出道僅兩年多,但他們的影響力卻不容小覷。在當(dāng)前泛娛樂化的網(wǎng)絡(luò)環(huán)境里,"00后"明星的走紅呈現(xiàn)出不一樣的特點(diǎn),而TFBOYS作為其中的典型代表,對(duì)于分析當(dāng)今時(shí)代的文化發(fā)展特征具有重要的參考意義。在此試圖從傳播學(xué)的使用與滿足理論出發(fā),研究在網(wǎng)絡(luò)環(huán)境下TFBOYS迅速走紅的原因,探討互聯(lián)網(wǎng)時(shí)代下明星運(yùn)營模式的新特點(diǎn)和受眾心理的新變化。
[Abstract]:At the beginning of the year of the Monkey, "after 00" group TFBOYS stepped onto the stage of CCTV Spring Festival Gala with "Happy growth", and thus entered the national audience's field of vision. Although the average age of its members is only 15 years old, only two years after their debut, but their influence is not to be underestimated. In the current network environment of pan-entertainment, the popularity of "after 00" stars presents different characteristics, and TFBOYS as a typical representative, for the analysis of the characteristics of cultural development in the current era has an important reference significance. Based on the theory of communication and satisfaction, this paper attempts to study the reasons why TFBOYS is rapidly gaining popularity in the network environment, and to discuss the new characteristics of star operation mode and the new changes of audience psychology in the Internet age.
【作者單位】： 重慶大學(xué);
【分類號(hào)】：J124
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本文編號(hào)：2073556