本文選題：旅游演藝 + 產(chǎn)品特征��； 參考：《西北民族大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版)》2017年03期

【摘要】：近年來,旅游演藝作為中國相對獨(dú)特的旅游產(chǎn)品呈現(xiàn)出蓬勃發(fā)展的態(tài)勢,旅游演藝產(chǎn)業(yè)影響力較大、文化承載力較高,已經(jīng)成為我國文化產(chǎn)業(yè)發(fā)展過程中的一個(gè)突出現(xiàn)象。但在產(chǎn)品數(shù)量增長、產(chǎn)品形態(tài)日漸豐富和產(chǎn)業(yè)業(yè)態(tài)逐步完善的同時(shí),旅游演藝產(chǎn)業(yè)依然存在諸多問題。通過對當(dāng)前部分成功旅游演藝產(chǎn)品的分析,從本土文化IP的市場化開發(fā)、產(chǎn)業(yè)鏈構(gòu)建和產(chǎn)品性價(jià)比等方面對旅游演藝產(chǎn)品的開發(fā)提出策略建議。
[Abstract]:In recent years, as a relatively unique tourism product in China, tourism performing arts show a vigorous development trend. Tourism performing arts industry has great influence and high cultural carrying capacity, which has become a prominent phenomenon in the process of the development of China's cultural industry. However, with the increase of the number of products, the increasingly rich product form and the gradual improvement of the industrial form, there are still many problems in the tourism performing arts industry. Based on the analysis of some successful tourism performing arts products, this paper puts forward some strategic suggestions on the development of tourism performing arts products from the aspects of local cultural IP marketization development, industrial chain construction and product performance-price ratio.
【作者單位】： 中國傳媒大學(xué)經(jīng)管學(xué)部;中國傳媒大學(xué)經(jīng)管學(xué)部文化發(fā)展研究院;
【分類號】：F592;J05

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