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“四德歌”健身廣場舞推廣現(xiàn)狀與發(fā)展研究

發(fā)布時間:2018-03-20 23:41

  本文選題:“四德歌”健身廣場舞 切入點:推廣 出處:《山東師范大學》2017年碩士論文 論文類型:學位論文


【摘要】:2016年6月國務院頒發(fā)了《全民健身計劃(2016年--2020年)》,其中提出,到2020年群眾體育健身意識普遍增強,參與體育鍛煉的人數(shù)明顯增加,群眾身體素質穩(wěn)步增強。在開展全民健身活動內容方面,提出大力發(fā)展健身跑、健步走、騎行、登山、徒步、游泳、球類、廣場舞等群眾喜聞樂見的運動項目。“四德歌”健身廣場舞作為山東省第五屆和第六屆全民健身運動會的重要組成部分在這場全民健身計劃實施中脫穎而出。“四德歌”健身廣場舞是在全民健身大背景下,山東省婦聯(lián)聯(lián)合省委宣傳部、省文化廳、省體育局、省廣播電視臺以“弘揚社會主義核心價值觀”為目標,以傳統(tǒng)美德“孝、誠、仁、愛”四德理念為內涵,以山東秧歌舞蹈風格為特色組織創(chuàng)編的,具有山東烙印的操舞結合的一種舞蹈形式[1]。“四德歌”健身廣場舞具有思想性、教育性、藝術性、觀賞性、健身性,其動作美觀大方,簡單易學。旨在通過娛樂健身的方式,將“孝、誠、仁、愛”四德理念深入宣傳,在潛移默化的過程中提升群眾的素質,不僅鍛煉了身體,也提升了道德素養(yǎng),發(fā)揮健身和道德教育雙重作用。伴隨著人們健身意識的增強“四德歌”健身廣場舞在人們生活健身鍛煉中得到了廣泛開展。本文通過文獻資料法、問卷調查法、訪談法等為研究方法,以山東省開展“四德歌”健身廣場舞的七個地區(qū)為研究對象,通過對“四德歌”健身廣場舞推廣現(xiàn)狀進行調查分析。試圖找出“四德歌”健身廣場舞推廣中存在的優(yōu)勢和不足,在較為全面了解“四德歌”健身廣場舞推廣現(xiàn)狀的基礎上提出有針對性的建議,促進“四德歌”健身廣場舞更好的普及推廣與發(fā)展,同時為以后健身廣場舞運動的發(fā)展提供理論參考。通過分析本文得出以下結論:第一、“四德歌”健身廣場舞受到練習者的肯定和喜愛,參與人群女多男少。其中中老年練習者為主體,職業(yè)比較廣泛,文化程度偏低。參與動機多數(shù)是為了強身健體。鍛煉后體質得到了改善,心情愉悅。第二、“四德歌”健身廣場舞的指導老師多為40-60歲之間的女性,專業(yè)水平相對較好,通過骨干培訓班培訓后進行教授的。第三、“四德歌”健身廣場舞普及推廣主要是從前期宣傳發(fā)動,省級骨干培訓,各地開展培訓、展示、比賽活動,全省交流展示活動,四部分進行的,其普及推廣模式比較完善;山東省十七個地市紛紛展開了學跳熱潮,參與人數(shù)眾多。第四、“四德歌”健身廣場舞優(yōu)勢突出,有較好的推廣價值,其發(fā)展前景良好。第五、“四德歌”健身廣場舞開始了“四德”系列廣場舞的創(chuàng)編,使健身廣場舞愛好者有了更多的選擇。第六、“四德歌”健身廣場舞得到相關部門的支持。并為參賽獲獎代表隊以及全省婦女健身示范站點發(fā)放了音響。第七、建議:繼續(xù)完善宣傳推廣模式;增加比賽和交流活動餓的開展,提高人們的參與度;加強師資隊伍建設;創(chuàng)編和推廣“四德”系列廣場舞;加強有關部門的經費支持和幫助;
[Abstract]:In June 2016 the State Council issued the "national fitness plan (2016 --2020 years)", which proposed to the sports fitness consciousness of the masses in 2020 generally increased, the number of participating in physical exercise increased significantly, people physical quality has steadily increased. In the development of national fitness activities, to develop fitness running, walking, cycling, climbing, hiking, swimming, ball games, sports popular square dance and other people. An important part of "four song" fitness square dance in Shandong Province, the fifth and sixth national fitness games in this talent shows itself the national fitness program. "Four song" fitness square dance fitness is in the background, Shandong Province Women's Federation and the provincial Party Committee Propaganda Department, the Provincial Department of culture, the Provincial Sports Bureau, the provincial radio and television to promote the socialist core values "as the goal, with the traditional virtues of filial piety, sincerity, benevolence, love four God read for meaning, to Shandong yangko dance style features created by Shandong, has branded dance with a style of dancing "[1]. four song" fitness square dance is ideological, educational, artistic, ornamental, fitness, the elegant, simple and easy to learn. Through entertainment the way of "filial piety, sincerity, benevolence, love" four concept in-depth publicity, enhance the quality of the masses in a subtle process, not only exercise the body, but also to enhance the moral quality, play a dual role of fitness and moral education. "People with increased awareness of fitness four song" fitness square dance in people's life exercise has been widely carried out. Through using the method of literature, questionnaire, interviews and other research methods, in Shandong province to carry out the "seven area four song" fitness square dance as the research object, through the The investigation and analysis of four song "fitness square dance promotion situation. Trying to find out the" four song "fitness square dance in the promotion of the advantages and disadvantages, based on a comprehensive understanding of the status of four song" fitness square dance promotion on the proposed recommendations, to promote the popularization and development of four song "fitness Plaza dance better, at the same time for the future development of fitness square dance movement and provide a theoretical reference. Through the analysis we draw the following conclusions: first, the" four song "fitness square dance practice affirmed and loved by the people, in women less than men. Among the elderly practitioners as the main occupation is more extensive, cultural level is low. Most motivation is to keep fit. After exercise fitness improved mood. Second," four song "fitness square dance instructor for women between the ages of 40-60, professional The level is relatively good, through the training of the backbone of the training after the professor. In third, "four song" fitness square dance popularization is mainly launched from the pre publicity, the backbone of the provincial training, carry out all the training, shows, competitions, the exchange exhibition, the four part, the popularization mode more perfect; Shandong province seventeen cities have launched the jump boom, the large number of participants. Fourth, "four song" square dance fitness advantage prominent, has better promotion value, its good prospects for development. Fifth, "four song" fitness square dance "began to compose series four virtues" square dance, square dance enthusiasts have to fitness more choices. "Sixth, four song" fitness square dance by the relevant departments and support. The winning team and the women's fitness demonstration site issued a sound competition. Seventh recommendations: continue to end Good promotion mode; increase competition and exchange activities to carry out hunger, improve people's participation; strengthen the construction of teachers; creating and popularizing "four virtues" series of square dance; strengthen financial support and help relevant departments;

【學位授予單位】:山東師范大學
【學位級別】:碩士
【學位授予年份】:2017
【分類號】:J722.1

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