中日食品包裝裝潢設(shè)計(jì)比較研究
發(fā)布時(shí)間：2018-08-28 12:49
【摘要】：食品的包裝設(shè)計(jì)有保護(hù)其內(nèi)在商品,傳達(dá)商品信息等基本功能之外,還展現(xiàn)出不同的個(gè)性風(fēng)采和精神風(fēng)貌。中國和日本一衣帶水,兩國的食品包裝在市場(chǎng)中展現(xiàn)出的視覺形象有著各自的特征。日本在其包裝風(fēng)格中巧妙的運(yùn)用了傳統(tǒng)元素,并在新的形勢(shì)下以新的風(fēng)貌將其發(fā)展和弘揚(yáng),走出了一條既有本國特色又能適應(yīng)世界潮流的獨(dú)特風(fēng)格。日本的傳統(tǒng)文化與中國傳統(tǒng)文化有著千絲萬縷的關(guān)聯(lián),本文以中日傳統(tǒng)文化為背景,以兩國審美文化的形成與演變過程為參考。通過對(duì)包裝設(shè)計(jì)中的字體、圖形、色彩等特征進(jìn)行系統(tǒng)分析,對(duì)兩國呈現(xiàn)出的民族特色相比較,探究包裝表象下蘊(yùn)含的設(shè)計(jì)理念以及表達(dá)途徑上的相似點(diǎn)和差異性,揭開兩國食品包裝視覺形象風(fēng)格不同的原因,在比較中借鑒與揚(yáng)棄,將有利于中國包裝設(shè)計(jì)的發(fā)展。
[Abstract]:The packaging design of food not only has the basic functions of protecting its inner goods and conveying commodity information, but also shows different personalities and spiritual features. China and Japan, the food packaging in the market display of visual images have their own characteristics. Japan has skillfully used traditional elements in its packaging style, and under the new situation it has been developed and carried forward with a new style, which has not only its own characteristics but also adapts to the world trend. The traditional culture of Japan is closely related to the traditional culture of China. This paper takes the traditional culture of China and Japan as the background and the process of the formation and evolution of the aesthetic culture of the two countries as the reference. Through the systematic analysis of the characters of font, graphics, color and so on in packaging design, this paper compares the national characteristics of the two countries, and probes into the similarities and differences in the design concepts and the ways of expression contained in the packaging images. It will be beneficial to the development of packaging design in China to reveal the reasons why the visual image styles of food packaging in the two countries are different, and to draw lessons from and discard them in comparison.
【學(xué)位授予單位】：北京林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J53
本文編號(hào)：2209444
[Abstract]:The packaging design of food not only has the basic functions of protecting its inner goods and conveying commodity information, but also shows different personalities and spiritual features. China and Japan, the food packaging in the market display of visual images have their own characteristics. Japan has skillfully used traditional elements in its packaging style, and under the new situation it has been developed and carried forward with a new style, which has not only its own characteristics but also adapts to the world trend. The traditional culture of Japan is closely related to the traditional culture of China. This paper takes the traditional culture of China and Japan as the background and the process of the formation and evolution of the aesthetic culture of the two countries as the reference. Through the systematic analysis of the characters of font, graphics, color and so on in packaging design, this paper compares the national characteristics of the two countries, and probes into the similarities and differences in the design concepts and the ways of expression contained in the packaging images. It will be beneficial to the development of packaging design in China to reveal the reasons why the visual image styles of food packaging in the two countries are different, and to draw lessons from and discard them in comparison.
【學(xué)位授予單位】：北京林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J53
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，本文編號(hào)：2209444
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