【摘要】：近年來(lái)，金融危機(jī)給眾多行業(yè)帶來(lái)巨大沖擊，而我國(guó)建筑裝飾業(yè)似乎是一個(gè)例外。至今建筑裝飾行業(yè)發(fā)展己有二十余年，在各行業(yè)都因經(jīng)濟(jì)大潮帶來(lái)的危機(jī)而無(wú)法繼續(xù)求生的同時(shí)，裝飾行業(yè)竟然成為經(jīng)濟(jì)發(fā)展的一匹黑馬，出現(xiàn)了飛速發(fā)展的狀態(tài)，且發(fā)展速度完全超過(guò)同期國(guó)民生產(chǎn)總值的增長(zhǎng)速度。隨著中國(guó)逐步適應(yīng)并跟上世貿(mào)組織的發(fā)展腳步，大量的國(guó)外同行企業(yè)進(jìn)入了中國(guó)市場(chǎng)，為國(guó)內(nèi)裝飾行業(yè)帶來(lái)了前所未有的壓力。在機(jī)會(huì)與競(jìng)爭(zhēng)同時(shí)存在的情況下，過(guò)去老式的管理模式都已經(jīng)完全不能跟上行業(yè)發(fā)展的步伐。作為中小企業(yè)的勵(lì)揚(yáng)裝飾公司也毫無(wú)意外地處在危機(jī)之中，堅(jiān)持原有的模式必將被市場(chǎng)所淘汰，創(chuàng)新和改革成為勵(lì)揚(yáng)裝飾公司必須要面對(duì)和解決困境的基礎(chǔ)，如何能夠讓企業(yè)危機(jī)感和責(zé)任感增強(qiáng)？如何將企業(yè)的各項(xiàng)優(yōu)勢(shì)發(fā)揮的淋漓盡致？如何判斷企業(yè)在裝飾行業(yè)中的擊敗競(jìng)爭(zhēng)對(duì)手的能力？種種成為勵(lì)揚(yáng)裝飾公司目前不可回避的問(wèn)題。因此勵(lì)揚(yáng)公司必須摒棄原有的舊的管理和經(jīng)營(yíng)模式，努力開(kāi)展新的經(jīng)營(yíng)辦法，尋找新的經(jīng)營(yíng)戰(zhàn)略，主動(dòng)迎接挑戰(zhàn)，走出適合企業(yè)自身發(fā)展的道路，融入到新的環(huán)境中去，尋找不同的措施，制定只適用于勵(lì)揚(yáng)公司本身的發(fā)展戰(zhàn)略，為企業(yè)營(yíng)建一個(gè)適合、新式、獨(dú)特的發(fā)展道路。 本文將勵(lì)揚(yáng)裝飾公司為研究對(duì)象，從整個(gè)裝飾行業(yè)的角度來(lái)分析且有自身的情況，，并將現(xiàn)有的市場(chǎng)經(jīng)營(yíng)模式和公司的管理模式融入到行業(yè)之中，對(duì)比競(jìng)爭(zhēng)對(duì)手，分析勵(lì)揚(yáng)裝飾公司的生存危機(jī)，找到了公司現(xiàn)在亟待解決的問(wèn)題，研究公司現(xiàn)有的發(fā)展。把裝飾行業(yè)現(xiàn)有的情況和發(fā)展方向作為依據(jù)，判斷企業(yè)未來(lái)發(fā)展的情況，并選擇最適合企業(yè)發(fā)展的前景及戰(zhàn)略，對(duì)戰(zhàn)略進(jìn)行制定并實(shí)施。最后，通過(guò)勵(lì)揚(yáng)公司自己的努力和自身完善去保證所選戰(zhàn)略的順利實(shí)施。
[Abstract]:In recent years, the financial crisis has brought great impact to many industries, but the construction decoration industry in China seems to be an exception. Up to now, the architectural decoration industry has been developing for more than 20 years. While all industries are unable to survive because of the crisis brought by the economic tide, the decoration industry has become a dark horse of economic development and has emerged in a state of rapid development. And the speed of development completely exceeds the growth rate of gross national product of the same period. With China gradually adapting to and keeping up with the development of the WTO, a large number of foreign enterprises have entered the Chinese market, which has brought unprecedented pressure to the domestic decoration industry. With opportunity and competition at the same time, old-fashioned management models have been completely unable to keep up with the pace of industry development. As small and medium-sized enterprises, Liyang decoration company is no accident located in the crisis, adhere to the original model will be eliminated by the market, innovation and reform has become the foundation of Liyang decoration companies have to face and solve the difficult situation. How can the sense of crisis and sense of responsibility be enhanced? How to give full play to the advantages of enterprises? How to judge the ability of enterprises to beat their competitors in the decoration industry? Various become inspirational decoration company at present unavoidable problem. Therefore, the company must abandon the old management and management model, try its best to develop new management methods, find new management strategy, take the initiative to meet the challenge, step out the road suitable for the enterprise's own development, and integrate into the new environment. Look for different measures to develop a development strategy that only applies to Liyang, and build a suitable, new and unique development path for the enterprise. In this paper, we will take Liyang Decoration Company as the research object, analyze and have its own situation from the point of view of the whole decoration industry, and integrate the existing market management model and the company's management mode into the industry, compare the competitors, This paper analyzes the survival crisis of Liyang Decoration Company, finds out the problems that need to be solved, and studies the existing development of the company. Based on the existing situation and development direction of decoration industry, this paper judges the situation of the future development of the enterprise, selects the most suitable prospect and strategy for the development of the enterprise, and formulates and implements the strategy. Finally, through encouraging the company's own efforts and their own improvement to ensure the smooth implementation of the selected strategy.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F426.92

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