QR二維碼個(gè)性化設(shè)計(jì)及其應(yīng)用研究
發(fā)布時(shí)間：2018-10-16 16:50
【摘要】：隨著智能手機(jī)的普及和移動(dòng)互聯(lián)網(wǎng)的發(fā)展,二維碼作為一種方便快捷的圖形化信息傳遞方式,已經(jīng)廣泛地應(yīng)用于各個(gè)領(lǐng)域。然而,現(xiàn)在的二維碼大多是千篇一律的黑白方塊造型,樣式單一、缺乏個(gè)性,難以在視覺上對(duì)受眾產(chǎn)生足夠的吸引力。但受其生成的隨機(jī)性和識(shí)別的獨(dú)特性影響,很多設(shè)計(jì)師在面對(duì)這種“特殊的”圖形符號(hào)時(shí),卻變得束手無(wú)策。本文旨在滿足QR二維碼信息存儲(chǔ)和正常讀取的前提下,研究如何能讓其具有更多視覺傳達(dá)層面的內(nèi)涵,讓具有設(shè)計(jì)感的二維碼在吸引人們?nèi)呙璧耐瑫r(shí),提升企業(yè)和商家的影響力。本文首先對(duì)QR二維碼的編解碼原理進(jìn)行了深入的研究,從中挖掘并拓展了二維碼的設(shè)計(jì)空間,找到了影響二維碼設(shè)計(jì)的制約因素。在剖析和比較現(xiàn)有二維碼設(shè)計(jì)方法的同時(shí),本文分別從識(shí)別層、審美層和信息傳達(dá)層這三個(gè)層面,闡述了QR二維碼個(gè)性化設(shè)計(jì)應(yīng)當(dāng)遵循的通用設(shè)計(jì)原則并給出了相關(guān)設(shè)計(jì)技巧。在二維碼設(shè)計(jì)原則的基礎(chǔ)之上,本文提出了一種面向設(shè)計(jì)師的QR二維碼創(chuàng)新個(gè)性化設(shè)計(jì)方法,即“九分之八”再造設(shè)計(jì)法。該方法以格式塔理論為依托,強(qiáng)調(diào)“拆分”與“融合”的設(shè)計(jì)思維,通過“拆分”,讓二維碼釋放出九分之八的設(shè)計(jì)空間,再通過“融合”,對(duì)這九分之八的空間進(jìn)行重構(gòu)與再造設(shè)計(jì),使目標(biāo)圖形能夠與數(shù)據(jù)圖形進(jìn)行有機(jī)地結(jié)合,創(chuàng)造出更為和諧、更具個(gè)性的二維碼視覺效果。此外,本文還提出了基于該方法的設(shè)計(jì)流程以及根據(jù)該方法的產(chǎn)生的相關(guān)拓展設(shè)計(jì),對(duì)于很多想要對(duì)二維碼進(jìn)行個(gè)性化設(shè)計(jì)卻又無(wú)從下手的設(shè)計(jì)師,具有一定的參考價(jià)值和指導(dǎo)意義�；谝陨涎芯砍晒�,本文以北京工業(yè)大學(xué)民間美術(shù)博物館為對(duì)象,設(shè)計(jì)了一套基于二維碼的室內(nèi)定位導(dǎo)覽系統(tǒng),闡述了個(gè)性化二維碼在實(shí)際環(huán)境中的應(yīng)用價(jià)值。在民間美術(shù)館二維碼的個(gè)性化設(shè)計(jì)中,本文以民間剪紙展區(qū)二維碼設(shè)計(jì)為切入點(diǎn),分別從“形”的提取和“意”的傳承兩個(gè)角度,具體說明了基于“九分之八”再造設(shè)計(jì)法的民間剪紙藝術(shù)二維碼的設(shè)計(jì)過程與方法。
[Abstract]:With the popularity of smart phones and the development of mobile Internet, QR codes, as a convenient and fast way to transfer graphical information, have been widely used in various fields. However, most of the present QR codes are stereotyped black and white cubes, with a single style and lack of personality, which makes it difficult to attract the audience visually. However, influenced by its randomness and the uniqueness of recognition, many designers become helpless in the face of this "special" graphic symbol. The purpose of this paper is to satisfy the premise of QR code information storage and normal reading, and to study how to make it have more connotation of visual communication, so that the design of QR code can attract people to scan at the same time. Enhance the influence of enterprises and businesses. In this paper, the encoding and decoding principle of QR codes is studied deeply, the design space of QR codes is excavated and expanded, and the restrictive factors that affect the design of QR codes are found. While analyzing and comparing the existing design methods of QR code, this paper expounds the general design principles and relevant design techniques of QR code personalization design from the three levels of identification layer, aesthetic layer and information communication layer respectively. On the basis of the principles of two-dimensional code design, this paper presents an innovative and personalized design method of QR two-dimension code for designers, that is, "8/9" reengineering design method. Based on the Gestalt theory, this method emphasizes the design thinking of "split" and "fusion". By "splitting", the design space of 8/9 of the QR code is released, and then the "fusion" is adopted. The space of 8/9 is reconstructed and redesigned so that the target graphics can be combined organically with the data graphics to create a more harmonious and individualized two-dimension code visual effect. In addition, this paper also puts forward the design flow based on this method and the related extended design based on the method, for many designers who want to personalize the QR code but can not do anything about it. It has certain reference value and guiding significance. Based on the above research results, this paper takes the Folk Art Museum of Beijing University of Technology as an object, designs a set of indoor positioning navigation system based on QR code, and expounds the application value of personalized QR code in practical environment. In the personalized design of two-dimensional code of folk art gallery, this paper takes the design of two-dimensional code of folk paper-cut area as the breakthrough point, from the two angles of "shape" extraction and "meaning" inheritance, respectively. The design process and method of folk paper-cut art QR code based on "8/9" reengineering design method are explained in detail.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP391.44
，
本文編號(hào)：2275022
[Abstract]:With the popularity of smart phones and the development of mobile Internet, QR codes, as a convenient and fast way to transfer graphical information, have been widely used in various fields. However, most of the present QR codes are stereotyped black and white cubes, with a single style and lack of personality, which makes it difficult to attract the audience visually. However, influenced by its randomness and the uniqueness of recognition, many designers become helpless in the face of this "special" graphic symbol. The purpose of this paper is to satisfy the premise of QR code information storage and normal reading, and to study how to make it have more connotation of visual communication, so that the design of QR code can attract people to scan at the same time. Enhance the influence of enterprises and businesses. In this paper, the encoding and decoding principle of QR codes is studied deeply, the design space of QR codes is excavated and expanded, and the restrictive factors that affect the design of QR codes are found. While analyzing and comparing the existing design methods of QR code, this paper expounds the general design principles and relevant design techniques of QR code personalization design from the three levels of identification layer, aesthetic layer and information communication layer respectively. On the basis of the principles of two-dimensional code design, this paper presents an innovative and personalized design method of QR two-dimension code for designers, that is, "8/9" reengineering design method. Based on the Gestalt theory, this method emphasizes the design thinking of "split" and "fusion". By "splitting", the design space of 8/9 of the QR code is released, and then the "fusion" is adopted. The space of 8/9 is reconstructed and redesigned so that the target graphics can be combined organically with the data graphics to create a more harmonious and individualized two-dimension code visual effect. In addition, this paper also puts forward the design flow based on this method and the related extended design based on the method, for many designers who want to personalize the QR code but can not do anything about it. It has certain reference value and guiding significance. Based on the above research results, this paper takes the Folk Art Museum of Beijing University of Technology as an object, designs a set of indoor positioning navigation system based on QR code, and expounds the application value of personalized QR code in practical environment. In the personalized design of two-dimensional code of folk art gallery, this paper takes the design of two-dimensional code of folk paper-cut area as the breakthrough point, from the two angles of "shape" extraction and "meaning" inheritance, respectively. The design process and method of folk paper-cut art QR code based on "8/9" reengineering design method are explained in detail.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TP391.44
，
本文編號(hào)：2275022
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