本文選題：電影節(jié) + 品牌形象戰(zhàn)略��； 參考：《南昌大學(xué)》2015年碩士論文

【摘要】：電影節(jié)作為城市中重要的文化活動,以其文化性、商業(yè)性和娛樂性吸引著大眾的眼球,電影節(jié)的舉辦為電影產(chǎn)業(yè)及城市發(fā)展帶來廣泛而又深遠(yuǎn)的影響。而電影節(jié)VI設(shè)計的傳播力度對電影節(jié)的影響力起著尤為重要的作用。電影節(jié)的VI設(shè)計作為其傳播的載體,在當(dāng)今的視覺文化形態(tài)下的社會,以其形象性、直觀性、準(zhǔn)確性的特點,在信息傳播中彰顯著它的優(yōu)勢。因此電影節(jié)需要特色鮮明的視覺形象設(shè)計將其核心理念完整地呈現(xiàn)給受眾。電影節(jié)VI設(shè)計在承載文化價值的同時,也承載著社會價值與經(jīng)濟(jì)價值。我國的電影節(jié)發(fā)展歷史從1992年開始至今,數(shù)量在不斷地增加,種類也在不斷地細(xì)分,電影節(jié)舉辦規(guī)格從國家、政府級別至大學(xué)院校級別呈現(xiàn)多元化的樣式。雖然國內(nèi)電影節(jié)在不斷地發(fā)展,但是在電影節(jié)的品牌影響力與舉辦水準(zhǔn)方面還與國際知名電影節(jié)存在著一定的差距。本文將電影節(jié)品牌形象中的VI設(shè)計作為切入點,從品牌戰(zhàn)略的角度分析電影節(jié)VI設(shè)計與城市文化、產(chǎn)業(yè)經(jīng)濟(jì)的關(guān)系,并從設(shè)計思維與設(shè)計方法上探討電影節(jié)VI設(shè)計的發(fā)展趨勢。
[Abstract]:As an important cultural activity in the city, Film Festival attracts the attention of the public because of its cultural, commercial and entertainment nature. The film festival has a wide and far-reaching impact on the film industry and the development of the city. The dissemination of VI design plays a particularly important role in the influence of Film Festival. The VI design of the Film Festival as the carrier of its dissemination, in the present visual culture form of the society, with its image, intuitive, accurate characteristics, in the dissemination of information highlights its advantages. Therefore, the film festival needs distinctive visual image design to show its core idea to the audience. The VI design of the Film Festival not only carries the cultural value, but also carries the social value and the economic value. Since the beginning of 1992, the number of film festivals in China has been increasing, and the types of film festivals have been subdivided. The film festivals are held in a variety of styles from the government level to the university level. Although domestic film festivals are developing continuously, there is still a certain gap between domestic film festivals and international famous film festivals in terms of brand influence and holding standard. This paper takes VI design in film festival brand image as the breakthrough point, analyzes the relationship between VI design of film festival and city culture, industry economy from the angle of brand strategy, and discusses the development trend of VI film festival design from design thinking and design method.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：J534.4

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本文編號：2098163