本文選題：城市 + 商業(yè)空間��； 參考：《天津工業(yè)大學(xué)》2017年碩士論文

【摘要】：公共藝術(shù)介入城市商業(yè)空間已成為城市化背景下的必然趨勢(shì)。城市商業(yè)空間中的公共藝術(shù)是具有典型特征和代表意義的公共藝術(shù),是聯(lián)結(jié)商業(yè)環(huán)境、公共藝術(shù)作品以及消費(fèi)者之間的紐帶,對(duì)于城市文化的傳播、商業(yè)氛圍的營(yíng)造以及引起互動(dòng)、帶動(dòng)消費(fèi)均有促進(jìn)作用。對(duì)不同的商業(yè)形態(tài)以及商業(yè)環(huán)境下的公共藝術(shù)進(jìn)行整體梳理,可以形成商業(yè)空間公共藝術(shù)研究的體系。視覺(jué)符號(hào)是一種認(rèn)識(shí)事物的媒介,通過(guò)研究城市商業(yè)空間公共藝術(shù)的視覺(jué)符號(hào),可以在公共藝術(shù)與符號(hào)之間建立聯(lián)系,透過(guò)具體的公共藝術(shù)作品和現(xiàn)象可以還原視覺(jué)符號(hào)本質(zhì),透過(guò)符號(hào)本質(zhì)又可以反思公共藝術(shù)作品和現(xiàn)象。在二者的交叉研究中,可以發(fā)掘公共藝術(shù)本體研究中不易發(fā)現(xiàn)的規(guī)律、本質(zhì)及存在的問(wèn)題,有利于提供視覺(jué)符號(hào)對(duì)公共藝術(shù)啟迪的理論資源和思考方法,促進(jìn)公共藝術(shù)更好地融入商業(yè)環(huán)境、互動(dòng)于環(huán)境,與消費(fèi)者之間產(chǎn)生積極對(duì)話,形成城市商業(yè)空間與公共藝術(shù)資源"和諧"、"共生"的局面。本文采用了數(shù)據(jù)分析、理論歸納等研究方法,依據(jù)視覺(jué)符號(hào)理論的指導(dǎo),對(duì)城市商業(yè)空間的公共藝術(shù)進(jìn)行了系統(tǒng)化地剖析和解讀。我國(guó)商業(yè)空間公共藝術(shù)的發(fā)展呈現(xiàn)出多元化、多層次的發(fā)展特點(diǎn)和發(fā)展不均衡的現(xiàn)象,在視覺(jué)符號(hào)的應(yīng)用中存在移植拼接、同質(zhì)化、程式化的問(wèn)題,解決此類問(wèn)題有賴于商業(yè)空間對(duì)自身的精準(zhǔn)定位以及公共藝術(shù)意識(shí)形態(tài)的建立。公共藝術(shù)的視覺(jué)符號(hào)存在多重情感表現(xiàn)的方式,唯有在對(duì)商業(yè)空間精確定位的基礎(chǔ)上遵循共生美學(xué)的理念和異質(zhì)化設(shè)計(jì)的原則,引入新型的視覺(jué)符號(hào),才能做到藝術(shù)資源與商業(yè)空間的完美融合,實(shí)現(xiàn)商業(yè)空間公共藝術(shù)資源的價(jià)值最大化,使得藝術(shù)更好地服務(wù)于城市商業(yè)環(huán)境。
[Abstract]:Public art involvement in urban commercial space has become an inevitable trend under the background of urbanization. The public art in the city commercial space is the public art which has the typical characteristic and the representative significance, is the link between the commercial environment, the public art work and the consumer, to the dissemination of the city culture, The construction of business atmosphere and cause interaction, drive the consumption to have the promotion function. The research system of public art in commercial space can be formed by combing different commercial forms and public art in commercial environment. Visual symbol is a medium for understanding things. By studying the visual symbol of public art in urban commercial space, the relationship between public art and symbol can be established, and the essence of visual symbol can be restored through concrete works and phenomena of public art. Through the nature of symbols, we can reflect on public works of art and phenomena. In the cross-study of the two, we can explore the law, essence and existing problems in the study of public art ontology, which is helpful to provide the theoretical resources and thinking methods of visual symbols for public art enlightenment. Promote the public art to better integrate into the commercial environment, interact in the environment, and have a positive dialogue with consumers, forming a "harmonious" and "symbiotic" situation between urban commercial space and public art resources. Based on the guidance of visual symbol theory, this paper systematically analyzes and interprets the public art of urban commercial space by means of data analysis, theoretical induction and so on. The development of public art in commercial space in our country presents diversified, multi-level development characteristics and uneven development phenomenon. In the application of visual symbols, there are problems such as transplantation, splicing, homogeneity, programming, etc. Solving such problems depends on the precise positioning of commercial space and the establishment of public art ideology. The visual symbol of public art has many emotional expressions. Only on the basis of precise positioning of commercial space, the concept of symbiotic aesthetics and the principle of heterogeneous design are followed, and a new type of visual symbol is introduced. In order to achieve the perfect fusion of artistic resources and commercial space, the value of public art resources in commercial space can be maximized, and the art can better serve the commercial environment of the city.
【學(xué)位授予單位】：天津工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TU984.13

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