本文選題：中國朝鮮族 + 韓國　； 參考：《延邊大學(xué)》2015年碩士論文

【摘要】：隨著社會(huì)經(jīng)濟(jì)的飛速發(fā)展,人們逐漸進(jìn)入了商品經(jīng)濟(jì)時(shí)代。自主化的消費(fèi)模式使同一種類型的產(chǎn)品競爭激烈。如今,人們對(duì)民俗食品產(chǎn)業(yè)的發(fā)展越來越重視,而民俗食品包裝設(shè)計(jì)不僅可以對(duì)民俗食品進(jìn)行包裝銷售達(dá)到提高經(jīng)濟(jì)效益的目的,更可以作為一項(xiàng)弘揚(yáng)民族文化精神和展現(xiàn)民俗特色的途徑。同時(shí),包裝設(shè)計(jì)不但能提升民俗食品的文化內(nèi)涵與審美價(jià)值,也可以推動(dòng)民俗產(chǎn)品產(chǎn)業(yè)化的經(jīng)營和發(fā)展,有利于民俗文化的保護(hù)與傳承。中國朝鮮族民俗食品的加工生產(chǎn)企業(yè)中,規(guī)模比較大并且較有影響力的大多是韓國人在中國創(chuàng)辦的獨(dú)資企業(yè)或者是引進(jìn)韓國配方的中韓合資企業(yè)。大多數(shù)民俗食品都帶有“韓式”的標(biāo)簽,而不是真正具有中國朝鮮族特色的民俗食品。真正的中國朝鮮族民俗食品生產(chǎn)加工企業(yè),大多是朝鮮族地區(qū)的民營企業(yè)或者個(gè)人小作坊形式的加工生產(chǎn)模式,普遍生產(chǎn)規(guī)模較小,包裝檔次不高。這也使食品在味道上較為民俗,而外觀包裝形象上更為通俗。為人所熟知的韓國民俗食品品牌,幾乎都是國際型大企業(yè)生產(chǎn)。無論是食品質(zhì)量,還是包裝設(shè)計(jì)的理念都具有一定的專業(yè)性和前瞻性。在包裝設(shè)計(jì)方面,韓國具有很多值得中國學(xué)習(xí)的地方。但是,中國朝鮮族民俗食品產(chǎn)業(yè)本身也具備著很多優(yōu)勢。所以,中國朝鮮族民俗食品包裝設(shè)計(jì)不能一直沉浸在模仿的狀態(tài)中,可以充分利用中國和朝鮮族的傳統(tǒng)文化元素,設(shè)計(jì)出更加符合中國特色的朝鮮族民俗食品包裝。本文從朝鮮族民俗食品、包裝設(shè)計(jì)和中韓朝鮮族民俗食品的不同發(fā)展背景及特點(diǎn)等多方面進(jìn)行分析總結(jié),并對(duì)中韓朝鮮族民俗食品的包裝設(shè)計(jì)進(jìn)行了實(shí)際作品案例的比較研究,分析了中韓朝鮮族民俗食品包裝設(shè)計(jì)在色彩、圖形和文字等方面存在異同,總結(jié)其優(yōu)點(diǎn)與缺點(diǎn)。最終目的是整合現(xiàn)今朝鮮族民俗食品包裝設(shè)計(jì)的特點(diǎn),探索出具有延邊朝鮮族特色的民俗食品包裝設(shè)計(jì)。進(jìn)而對(duì)中國朝鮮族民俗食品包裝設(shè)計(jì)的可持續(xù)發(fā)展給予筆者認(rèn)為合理的建議。
[Abstract]:With the rapid development of social economy, people have gradually entered the age of commodity economy. The independent consumption pattern makes the competition of the same type of products fierce. Nowadays, people pay more and more attention to the development of folk food industry. It can also be used as a way to carry forward the spirit of national culture and to show the characteristics of folklore. At the same time, packaging design can not only promote the cultural connotation and aesthetic value of folk food, but also promote the management and development of folk products industrialization, which is conducive to the protection and inheritance of folk culture. Chinese Korean folk food processing and production enterprises, the scale is relatively large and more influential is the Korean sole proprietorship enterprises in China or the introduction of Korean formula of Sino-Korean joint ventures. Most folk foods carry a Korean label, rather than Chinese Korean folk food. The real Korean folk food production and processing enterprises in China are mostly private enterprises or individual small workshops in the Korean nationality area. The scale of production is relatively small and the packaging level is not high. This also makes the food in taste more folk, and the appearance of packaging image is more popular. Familiar Korean folklore food brands, almost all large international enterprises production. Both food quality, or packaging design concept has a certain degree of professionalism and foresight. In packaging design, South Korea has a lot to learn from China. However, Chinese Korean folk food industry itself also has a lot of advantages. Therefore, Chinese Korean folk food packaging design can not always immerse in the state of imitation, can make full use of Chinese and Korean traditional cultural elements, and design more Chinese characteristics of Korean folk food packaging. This paper analyzes and summarizes Korean folklore food, packaging design and the different development background and characteristics of Korean folk food, and makes a comparative study on practical cases of packaging design of Korean folk food in China and Korea. This paper analyzes the similarities and differences of Korean folk food packaging design in color, graphics and characters, and summarizes its advantages and disadvantages. The ultimate purpose is to integrate the characteristics of the packaging design of Korean folk food and explore the folk food packaging design with Yanbian Korean characteristics. Furthermore, the author gives some reasonable suggestions on the sustainable development of the packaging design of Korean folk food in China.
【學(xué)位授予單位】：延邊大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TS206.2

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本文編號(hào)：1828844