本文選題：商業(yè)空間　切入點：節(jié)慶美陳　出處：《湖南師范大學》2015年碩士論文　論文類型：學位論文

【摘要】：商業(yè)美陳就是在商業(yè)環(huán)境設計發(fā)展到一定階段而產生的一個新型學科方向,商業(yè)美陳設計是商業(yè)空間轉型的一個重要載體,當代美陳行業(yè)發(fā)展雖然很迅速,但也存在著很多問題。本文主要論述商業(yè)美陳創(chuàng)意設計方法,設計方法是美陳項目的靈魂,如果設計方法不合理,會引起各方面的問題。當前人們感受最深的是設計方法的雷同,缺少創(chuàng)新意識,為了經濟利益和快節(jié)奏生產,大量沒有創(chuàng)意設計理念的作品大量的涌入市場,嚴重影響了美陳設計的發(fā)展。作者有幸在上海美陳行業(yè)領導品牌-晶雅藝術景觀設計工程有限公司擔任過主案設計師,本文主要以近幾年讀在職研究生參與設計的商業(yè)節(jié)慶美陳案例為例,結合當下國內外商業(yè)美陳經典案例進行分析總結。本文第一部分為緒論,主要是課題研究的現(xiàn)狀、當前的問題,研究的方法。本章主要是闡述商業(yè)美陳國內外的發(fā)展現(xiàn)狀,重點敘述當下美陳設計產業(yè)中存在的主要問題,面對這些問題文中提出了解決的辦法就是提倡原創(chuàng)設計及創(chuàng)意設計方法,并介紹了幾種常用的學習研究方法,主要是實例分析、圖表分析、比較分析法。第二部分是本文的核心部分,主要闡述商業(yè)節(jié)慶美陳創(chuàng)意設計方法的重要性、設計定位和類型分析的作用,及新環(huán)境下商業(yè)節(jié)慶美陳創(chuàng)意設計方法的分類和具體應用,本部分的核心是通過本文的敘述可以將自己總結的一套有效的節(jié)慶美陳創(chuàng)意設計方法介紹給大家,首先是說明創(chuàng)意設計方法的來源是創(chuàng)意思維而不是從傳統(tǒng)的形態(tài)設計介入,創(chuàng)意思維可以給我們提供很多思維方法,而本文將其總結深化為創(chuàng)意設計方法,然而,這些設計方法的運用又不是簡單的單一或直接應用,而是組合或是轉化為一種綜合性的設計方法,而這些是結合實際案例變化的。在這些方法的應用上,作者大多都是自己參與的案例,將自己的設計經歷總結為理論方法,所以個人認為對節(jié)慶美陳設計還是有一定的現(xiàn)實指導意義的。第三部分為論文的結論部分,通過以上章節(jié)的分析和總結,在此基礎上結合自身的考察結果和相關實例分析提出節(jié)慶美陳設計的發(fā)展趨勢如主題性、人文性、生態(tài)性和可持續(xù)性。這是對美陳設計的趨勢預測,當然個別案例不能代表趨勢,只是一種可能性,主題性和人文性是時代的特征,生態(tài)性和可持續(xù)性是美陳創(chuàng)意設計永恒的主題,當然還有很多發(fā)展方向等著大家去探索。結論是反對照搬抄襲的美陳設計之風,提倡原創(chuàng)美陳設計方法,節(jié)慶美陳設計方法可以和創(chuàng)意思維方法深入結合,總結創(chuàng)新設計方法,更好的服務社會實踐,呼喚大家來關注創(chuàng)意設計方法對美陳發(fā)展的重要性,促進美陳設計健康快速的發(fā)展。
[Abstract]:Commercial beauty Chen is a new discipline direction that develops to a certain stage in the commercial environment design. Commercial beauty Chen design is an important carrier of commercial space transformation. Although the contemporary beauty and Chen industry is developing very quickly, But there are also many problems. This paper mainly discusses the creative design method of commercial beauty Chen, the design method is the soul of the beautiful Chen project, if the design method is unreasonable, At present, people feel the same design method, lack of innovation consciousness, for the sake of economic benefit and fast rhythm production, a large number of works without creative design idea pour into the market. Seriously affected the development of Mei Chen design. The author had the honor to work as the master designer of Jingya Art Landscape Design Engineering Co., Ltd., a leading brand in the Shanghai Mei-Chen industry. This article mainly takes the commercial festival beautiful Chen case of studying the on-the-job graduate student to participate in the design in recent years as an example, unifies the present domestic and foreign commercial beauty Chen classic case to carry on the analysis summary. The first part of this article is the introduction, mainly is the topic research present situation, The current problems, research methods. This chapter mainly describes the development of commercial beauty Chen at home and abroad, focusing on the current beauty design industry in the main problems, In the face of these problems, the solution is to advocate the original design and creative design methods, and introduce several common learning research methods, mainly example analysis, chart analysis, The second part is the core part of this paper, which mainly expounds the importance of creative design methods, the role of design positioning and type analysis. And the classification and concrete application of the creative design methods of the commercial festivals under the new environment. The core of this part is that we can introduce a set of effective creative design methods of the beautiful Chen to everyone through the narration of this article. The first is to show that the source of creative design method is creative thinking, not from the traditional form of design intervention, creative thinking can provide us with a lot of thinking methods, and this paper will deepen the summary of creative design methods, however, The use of these design methods is not simply a single or direct application, but rather a combination or transformation into a comprehensive design method, and these are changing in combination with actual cases. Most of the authors are involved in the case of their own, their design experience summarized as a theoretical method, so I think there is a certain practical guiding significance for the festival beautiful Chen design. The third part is the conclusion of the paper. Through the analysis and summary of the above chapters, on the basis of the investigation results and relevant examples, the development trend of the festival beautiful and Chen design such as theme, humanism, is put forward. Ecology and sustainability. This is a prediction of trends in beautiful design. Of course, individual cases do not represent trends. They are just a possibility. Thematic and human nature are the characteristics of the times. Ecology and sustainability are the eternal themes of creative design, and of course there are still many development directions to be explored. The conclusion is that we are opposed to the style of copying and advocating original design methods. Festival Mei-Chen design method can be combined with creative thinking method, summarize innovative design method, better serve social practice, call attention to the importance of creative design method to the development of Mei Chen. To promote the healthy and rapid development of beauty-Chen design.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：J535.2

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