本文選題：園林景觀　切入點(diǎn)：房地產(chǎn)　出處：《南京農(nóng)業(yè)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國城市化建設(shè)速度的加快帶動了房地產(chǎn)經(jīng)濟(jì)的飛速發(fā)展,伴隨人們對生活環(huán)境質(zhì)量要求的日趨提高,使得房地產(chǎn)項(xiàng)目中園林景觀品質(zhì)的提升也顯得尤為重要。人們對居所的要求從最初的僅僅以生存居住為目的到現(xiàn)在宜居高品質(zhì)的生活居住環(huán)境,居所的舒適度不僅反映在合理的室內(nèi)戶型設(shè)計(jì),還反映在小區(qū)室外景觀的生態(tài)性和功能性。一個(gè)優(yōu)秀的園林景觀項(xiàng)目給居住者帶來的不僅僅是生活物質(zhì)上的使用需求,還有精神層面的享受。園林景觀品質(zhì)的提升能極大的帶動整個(gè)小區(qū)居住環(huán)境質(zhì)量的提升,尤其在國內(nèi)一些較發(fā)達(dá)的城市,房地產(chǎn)園林景觀的營造,注重細(xì)節(jié)的變化,回歸自然本色,溫馨精致的國際化高尚社區(qū)配備齊全的公共服務(wù)配套設(shè)施已成為各個(gè)房地產(chǎn)開發(fā)商出售樓盤的大賣點(diǎn),這些是客戶對該住宅項(xiàng)目的首要認(rèn)知。從整個(gè)房地產(chǎn)界發(fā)展來看,下一個(gè)十年我們可能面臨整個(gè)房地產(chǎn)界的轉(zhuǎn)型,從景觀角度而言,未來地產(chǎn)景觀的發(fā)展趨勢也面臨前所未有的機(jī)遇。對于地產(chǎn)開發(fā)商而言,對于景觀的投入,產(chǎn)品的回報(bào)率是最高的,我們只要把純景觀面積的成本分?jǐn)偟娇墒勖娣e也就只占幾十上百塊錢,而往往一個(gè)項(xiàng)目的房價(jià)提高個(gè)幾百上千的售價(jià)是輕而易舉的事情,因此在房地產(chǎn)開發(fā)商的合理投資下,如何營造一個(gè)優(yōu)雅獨(dú)特、健康舒適、親近自然、低碳生態(tài)環(huán)保的高品質(zhì)生活居住環(huán)境,是房地產(chǎn)園林景觀規(guī)劃設(shè)計(jì)中值得深入探討的一個(gè)研究性課題。本文主要通過查閱書籍資料和根據(jù)自己現(xiàn)場實(shí)際工作調(diào)研歸納總結(jié)的相關(guān)研究資料進(jìn)行論文創(chuàng)作,緒論部分從商業(yè)地產(chǎn)的角度提出了研究背景,房地產(chǎn)的興起及地產(chǎn)景觀的發(fā)展,第一章對風(fēng)景園林、房地產(chǎn)及地產(chǎn)景觀作了基本定義,調(diào)查并研究國內(nèi)外房地產(chǎn)的發(fā)展現(xiàn)狀,闡明了地產(chǎn)景觀的研究目的和意義,以及及本論文的創(chuàng)新特色。第二章分析我國地產(chǎn)景觀目前存在的一些現(xiàn)狀問題及原因。主要從本地人文、地理交通等方面出發(fā),針對我國地產(chǎn)景觀在現(xiàn)有項(xiàng)目開發(fā)中存在的幾個(gè)問題進(jìn)行分析和研究,并針對其現(xiàn)狀剖析其原因。提出房地產(chǎn)景觀應(yīng)遵循的原則及設(shè)計(jì)理論體系,從功能主義,美學(xué)效果,生態(tài)學(xué)理念等方面出發(fā),詳細(xì)分析和深入研究,為地產(chǎn)景觀的設(shè)計(jì)研究提供理論借鑒。第三章分析歸納提出幾點(diǎn)提高景觀競爭點(diǎn)的設(shè)計(jì)策略,以居住區(qū)的景觀設(shè)計(jì)為研究對象,從房地產(chǎn)開發(fā)的角度探討出景觀設(shè)計(jì)重點(diǎn)的一些設(shè)計(jì)思路。第四章地產(chǎn)景觀設(shè)計(jì)實(shí)證案例分析,是本文的重點(diǎn)及創(chuàng)新研究部分,以公司現(xiàn)階段房地產(chǎn)景觀項(xiàng)目為研究對象,進(jìn)行正反兩方面深入剖析。第五章進(jìn)行全文總結(jié),希望對今后的設(shè)計(jì)研究有所幫助為論文研究積累知識理論。該論文的研究有助于房地產(chǎn)開發(fā)中更加科學(xué)合理的運(yùn)用園林景觀設(shè)計(jì)方法,營造更加宜居的人居環(huán)境,促進(jìn)美麗社區(qū)的建設(shè)。
[Abstract]:With the acceleration of urbanization in China, the rapid development of real estate economy, with the increasing demand for the quality of living environment, It makes the improvement of landscape quality in real estate projects especially important. People's demand for living is from the original only to the goal of living in order to live in a high quality living environment. The comfort of the residence is reflected not only in the reasonable indoor household design, but also in the ecology and functionality of the outdoor landscape in the residential area. There is also spiritual enjoyment. The improvement of landscape quality can greatly promote the quality of residential environment in the whole community, especially in some more developed cities in China, the construction of real estate landscape, pay attention to the change of detail. Return to nature, warm and delicate international noble community equipped with complete public service facilities has become a selling point for real estate developers to sell properties. These are the first things customers know about the residential project. From the point of view of the development of the real estate industry as a whole, we may face the transformation of the entire real estate sector in the next decade, from a landscape perspective. The future development trend of the real estate landscape also faces the unprecedented opportunity. For the real estate developer, the return rate of the product is the highest for the landscape investment. As long as we share the cost of pure landscape area to the saleable area, we will only account for tens of thousands of dollars, and it is often easy to raise the house price of a project by hundreds of thousands of dollars, so under the reasonable investment of real estate developers, How to create an elegant and unique, healthy and comfortable, close to nature, low carbon ecological environmental protection of high quality living environment, It is a research topic worthy of further discussion in the planning and design of real estate landscape. This paper mainly through consulting the books and summarizing the relevant research materials according to the actual work on the spot. The introduction part puts forward the research background from the angle of commercial real estate, the rise of the real estate and the development of the real estate landscape. The first chapter defines the landscape architecture, the real estate and the real estate landscape, and investigates and studies the development situation of the real estate at home and abroad. The purpose and significance of real estate landscape research, as well as the innovative features of this paper are expounded. Chapter two analyzes some current problems and reasons of real estate landscape in China. This paper analyzes and studies several problems existing in the development of real estate landscape in our country, and analyzes its causes in view of its present situation. It puts forward the principles and design theory system of the real estate landscape, from the perspective of functionalism and aesthetic effect, to the development of the real estate landscape in China. On the basis of ecological concept and so on, the detailed analysis and in-depth study are carried out to provide a theoretical reference for the design of real estate landscape. Chapter three analyzes and sums up several design strategies to improve the landscape competition point, taking the landscape design of residential area as the research object. From the perspective of real estate development, this paper discusses some design ideas of landscape design. Chapter 4th: real estate landscape design empirical case analysis, is the focus of this article and innovative research, the company's current real estate landscape projects as the research object, Chapter 5th summarizes the full text, It is hoped that it will be helpful for the future design research to accumulate knowledge theory for the research of this paper, which will be helpful to the scientific and rational use of landscape design methods in real estate development and the creation of a more livable living environment. To promote the building of beautiful communities.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F299.233.4;TU986

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