本文關(guān)鍵詞： 撫松 區(qū)域形象 人參之鄉(xiāng) 傳播學(xué)視域　出處：《東北師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：“體、相、用”是帶有中國傳統(tǒng)特色的思維方式以及方法論,國學(xué)大師南懷瑾先生的《論語別裁》中就曾指出“它是萬物的三個(gè)理則”。RIS是區(qū)域形象識別系統(tǒng)的英文簡稱,它通過對某區(qū)域的理念、行為以及視覺識別來關(guān)照該區(qū)域的形象。本文將撫松縣的區(qū)域形象進(jìn)一步細(xì)分為實(shí)體形象、傳播形象以及認(rèn)知形象,利用文獻(xiàn)研究法、訪談法、實(shí)地調(diào)查法的研究方法著重對撫松縣“人參之鄉(xiāng)”的實(shí)體形象、傳播形象進(jìn)行分析。這是對撫松區(qū)域形象的“體”與“相”的層面的考察。而后,再在傳播學(xué)視域下考察現(xiàn)有的撫松“人參之鄉(xiāng)”區(qū)域形象在不同傳播渠道與方式下的傳播情況,這是對于“用”的層面的考察。經(jīng)過了大量文獻(xiàn)的搜集,到撫松縣實(shí)地進(jìn)行圖片拍攝以及對撫松縣人參文化研究會副會長王博凡的采訪,本文認(rèn)為,由于吉林省撫松縣在地緣識別上的自然資源的豐厚,在人文識別上的“人參文化”源遠(yuǎn)流長,使得其整體的形象定位于“人參之鄉(xiāng)”具有內(nèi)在的合理性和外在的標(biāo)識性；具體而言,“人參之鄉(xiāng)”區(qū)域形象主要體現(xiàn)在三個(gè)層面,第一,其區(qū)域形象理念識別(MI)層面,包括其“人參文化”為指導(dǎo)的發(fā)展觀念、長白山旅游服務(wù)支點(diǎn)城市的區(qū)域使命、融入撫松人血脈的“放山”習(xí)俗行為準(zhǔn)則,第二,其區(qū)域形象行為識別(Ⅵ)層面,包括其公眾行為從“靠參致富”到“以參踐行”、產(chǎn)業(yè)行為從“靠山吃飯”到“可持續(xù)發(fā)展”以及政府行為從“不自覺”到“自覺”等行為轉(zhuǎn)變,第三,其區(qū)域形象視覺識別(Ⅵ)層面,包括自然景觀以及人文景觀識別等。在傳播學(xué)視域下考察撫松縣“人參之鄉(xiāng)”的區(qū)域形象傳播現(xiàn)狀,可以發(fā)現(xiàn),雖然已有的,包含著傳說、故事、諺語以及詩歌等方面的人際傳播形式；非物質(zhì)文化遺產(chǎn)的上行申報(bào)以及“人參”比賽的下行組織等方面的組織傳播；出版物、新聞、博物館、紀(jì)錄片、電視娛樂節(jié)目等方面的大眾傳播形式等傳播形式齊頭并進(jìn),但同時(shí)也存在著利用新媒體的群體傳播方式的薄弱以及大眾傳播效果有限等亟待解決的突出問題。本研究結(jié)合對于王博凡先生的采訪實(shí)錄,在文中不斷充實(shí)與補(bǔ)充政府工作人員的觀點(diǎn),尤其在最后一章,對撫松區(qū)域形象進(jìn)行反思與探討時(shí),王博凡副主任都給出了精彩的觀點(diǎn)和見解,對于理解撫松“人參之鄉(xiāng)”到“礦泉城”的共融與共榮提供了指導(dǎo)性的意見。
[Abstract]:"body, phase, use" is the thinking mode and methodology with Chinese traditional characteristics. In the Analects of Analects of Analects of Confucius, Master Nan Huaijin points out that "it is the three principles of all things" .RIS is the abbreviation of the regional image recognition system. In this paper, the regional image of Fusong County is further subdivided into entity image, communication image and cognitive image, using literature research method and interview method. The research method of field investigation focuses on the analysis of the entity image and dissemination image of "ginseng town" in Fusong County. This is the investigation of the "body" and "phase" of Fusong regional image. Then, from the perspective of communication, we investigate the communication of the existing regional image of Fusong's "town of ginseng" under different communication channels and ways. This is an investigation of the level of "use", which has been collected by a large number of documents. To the field in Fusong County for a photo shoot and an interview with Wang Bofan, vice president of the Fusong County Panax Culture Research Association, this article believes that because of the rich natural resources in the geographical identification of Fusong County, Jilin Province, The "ginseng culture" has a long history in the humanities recognition, which makes its whole image position in the "town of ginseng" with internal rationality and external marking, specifically, the regional image of "ginseng town" is mainly reflected in three levels. First, the concept of regional image of the MI-level, including its "ginseng culture" as the guidance of the development concept, Changbai Mountain tourism service fulcrum of the city's regional mission, into the caressing people's blood "Fangshan" custom code of conduct, second, Its regional image behavior recognition (鈪，

本文編號：1551999