本文關(guān)鍵詞： 體驗(yàn)式 服裝商業(yè)空間 空間景觀 意境營(yíng)造　出處：《海南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：能夠有效地銷售商品便是商業(yè)設(shè)施的基本功能所在。然而隨著商業(yè)活動(dòng)的繁榮和發(fā)展,僅僅通過最簡(jiǎn)單的交換模式早已無法滿足顧客的需求。而體驗(yàn)式消費(fèi)作為一種新型的消費(fèi)模式應(yīng)運(yùn)而生,它不僅僅是單純的滿足人們簡(jiǎn)單的購(gòu)買需求,更是一種從人類感官進(jìn)行立體式刺激從而關(guān)注情感價(jià)值的體現(xiàn),使消費(fèi)者達(dá)到精神愉悅的新型消費(fèi)模式。消費(fèi)模式的改變必然會(huì)催生出新的商業(yè)空間,另一方面的因素是電子商務(wù)的發(fā)展日益壯大,網(wǎng)絡(luò)購(gòu)物基本上已經(jīng)進(jìn)入了新一代消費(fèi)者的生活中,給實(shí)體銷售終端帶了不小的沖擊。以往的商業(yè)服裝空間營(yíng)造多是以傳統(tǒng)交易為基礎(chǔ),滿足主要基本功能即可,但是隨著社會(huì)經(jīng)濟(jì)的發(fā)展,人們生活水平和理念的不斷提高,消費(fèi)方式由交易式向體驗(yàn)式的過度,體驗(yàn)式商業(yè)服裝空間的設(shè)計(jì)將逐漸形成一種流行的趨勢(shì)。本文將以此為切入點(diǎn)從商業(yè)服裝空間的意境營(yíng)造方面,以環(huán)境設(shè)計(jì)學(xué)為基礎(chǔ),結(jié)合心理學(xué),營(yíng)銷學(xué)等,對(duì)現(xiàn)代國(guó)內(nèi)外商業(yè)服裝空間的案例進(jìn)行分析,探究商業(yè)服裝空間這一交易場(chǎng)所如何可以更好的滿足人們購(gòu)物的同時(shí)又愉悅了人們的精神。爭(zhēng)取在如何打造理想的體驗(yàn)式商業(yè)服裝空間的同時(shí)又改變消費(fèi)者以往猶豫的購(gòu)物心態(tài),從而達(dá)到消費(fèi)者的快樂購(gòu)物和高成交的率給商家?guī)淼幕貓?bào)的問題上做出一番有價(jià)值的探索。
[Abstract]:The ability to sell goods effectively is the basic function of business facilities. However, with the prosperity and development of business activities, Only through the simplest exchange mode can not meet the needs of customers. And experiential consumption as a new consumption model came into being, it is not simply to meet people's simple purchase needs, It is also a new type of consumption pattern, which can stimulate the human senses and pay attention to the emotional value so that consumers can achieve spiritual pleasure. The change of consumption pattern will inevitably give birth to a new commercial space. On the other hand, the development of e-commerce is growing, and online shopping has basically entered the life of a new generation of consumers. In the past, most of the commercial clothing spaces were built on the basis of traditional transactions and satisfied with the main basic functions. However, with the development of social economy, people's living standards and concepts have been constantly improved. With the transition of consumption mode from transactional to experiential, the design of experiential commercial clothing space will gradually form a popular trend. This article will take this as a breakthrough point from the aspect of artistic conception construction of commercial clothing space, based on environmental design. Combined with psychology, marketing and so on, this paper analyzes the case of commercial clothing space at home and abroad. This paper explores how the commercial clothing space can better satisfy people's shopping and at the same time pleasure people's spirit. Try to create the ideal commercial clothing space while changing the consumer's past. Hesitant shopping mentality, In order to achieve the consumer's happy shopping and high turnover rate to the business to make a valuable exploration of the problem.
【學(xué)位授予單位】：海南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274;TU247

【共引文獻(xiàn)】

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