本文關(guān)鍵詞：中國傳統(tǒng)吉祥圖案與現(xiàn)代標(biāo)志設(shè)計(jì)的比較研究　出處：《北京建筑大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：作為現(xiàn)代社會(huì)信息傳播交流的重要載體,標(biāo)志設(shè)計(jì)的發(fā)展一直以來都受到人們的重視,現(xiàn)代標(biāo)志的發(fā)展也隨著社會(huì)的發(fā)展而穩(wěn)步前進(jìn)。在現(xiàn)今經(jīng)濟(jì)全球化進(jìn)程日益加快的大環(huán)境中,不同民族文化的密切交織正逐漸地淡化著彼此之間的差異,人們也從風(fēng)格相似的標(biāo)志設(shè)計(jì)中有所察覺。近年來,縱觀標(biāo)志設(shè)計(jì)的國際化發(fā)展趨勢,民族元素在標(biāo)志設(shè)計(jì)中融入的現(xiàn)象越來越多,這類有著獨(dú)特民族文化風(fēng)格的標(biāo)志在眾多的標(biāo)志設(shè)計(jì)中不僅給人耳目一新的感覺,而且也極易喚起大眾的民族文化心理。中國標(biāo)志設(shè)計(jì)的發(fā)展世人有目共睹,該領(lǐng)域涌現(xiàn)出許多優(yōu)秀的設(shè)計(jì)師,也出現(xiàn)了很多的優(yōu)秀設(shè)計(jì)作品。然而較之在標(biāo)志設(shè)計(jì)領(lǐng)域相對成熟的一些發(fā)達(dá)國家,我們不得不承認(rèn),中國的標(biāo)志設(shè)計(jì)在形成自己強(qiáng)大民族特色的道路上仍然處于發(fā)展階段,中國的標(biāo)志設(shè)計(jì)領(lǐng)域仍存在文化缺失的現(xiàn)象,發(fā)展有中國特色的標(biāo)志設(shè)計(jì),我們還有很長的路要走。但作為四大文明古國之一,中國有著源遠(yuǎn)流長和博大精深的歷史文化,有匯集著深厚文化思想的傳統(tǒng)圖形藝術(shù),這為現(xiàn)代標(biāo)志設(shè)計(jì)提供了極為豐富的設(shè)計(jì)資源。論文選取中國傳統(tǒng)圖形藝術(shù)中的傳統(tǒng)吉祥圖案部分與現(xiàn)代標(biāo)志設(shè)計(jì)進(jìn)行比較研究,在敘述論題提出的動(dòng)因、比較研究的意義、論文的研究方法后,從現(xiàn)代圖形設(shè)計(jì)發(fā)展的角度探討現(xiàn)代標(biāo)志設(shè)計(jì)的國際化發(fā)展趨向,繼而引出傳統(tǒng)吉祥圖案與現(xiàn)代標(biāo)志設(shè)計(jì)在文化層面和藝術(shù)特征層面的比較研究,分析二者之間的相同點(diǎn)和不同點(diǎn),得出比較的結(jié)論,旨在為今天時(shí)代背景下的現(xiàn)代標(biāo)志設(shè)計(jì)怎樣更合理地運(yùn)用傳統(tǒng)吉祥圖案提供一定的參考價(jià)值。立足本土文化,積極學(xué)習(xí)和借鑒標(biāo)志設(shè)計(jì)領(lǐng)域發(fā)達(dá)國家的經(jīng)驗(yàn),在實(shí)踐中將中華民族的優(yōu)秀文化資源合理地與現(xiàn)時(shí)代的設(shè)計(jì)元素有機(jī)結(jié)合起來,不僅是對中國現(xiàn)代標(biāo)志設(shè)計(jì)的發(fā)展,同時(shí)也是對傳統(tǒng)吉祥圖案的繼承,有利于推動(dòng)中華民族的發(fā)展。放眼未來,對于中國現(xiàn)代標(biāo)志設(shè)計(jì)的發(fā)展,我充滿著信心。
[Abstract]:As an important carrier of information communication in modern society, the development of logo design has been paid attention to. The development of modern symbols along with the development of society and steady progress. In today's increasingly accelerated process of economic globalization, the close interweaving of different national cultures is gradually playing down the differences between each other. In recent years, throughout the international development trend of logo design, the phenomenon of national elements in logo design is more and more. This kind of symbol with unique national culture style not only gives people a fresh feeling in many logo designs, but also easily evokes the national cultural psychology of the masses. The development of Chinese logo design is obvious to the world. Many excellent designers have emerged in this field, and a lot of excellent design works have emerged. However, compared with some developed countries which are relatively mature in the field of logo design, we have to admit that. Chinese logo design is still in the development stage on the road of forming its own strong national characteristics. There is still the phenomenon of lack of culture in the field of logo design in China and the development of logo design with Chinese characteristics. We still have a long way to go, but as one of the four ancient civilizations, China has a long history and profound history and culture, there is a collection of profound cultural ideas of the traditional graphics art. This provides a very rich design resources for modern logo design. This paper selects the traditional auspicious pattern part of Chinese traditional graphic art and modern logo design to compare with modern logo design. After comparing the significance of the research and the research methods of the paper, the internationalization trend of modern logo design is discussed from the perspective of the development of modern graphic design. Then leads to the traditional auspicious pattern and the modern logo design in the cultural level and the artistic characteristic plane comparison research, analysis between the two similarities and differences, draws the comparison conclusion. In order to provide a certain reference value for the modern logo design under the background of today's era how to use the traditional auspicious patterns more reasonably. Based on the local culture and actively learn and learn from the experience of developed countries in the field of logo design. Combining the excellent cultural resources of the Chinese nation reasonably with the design elements of the present era in practice is not only the development of modern Chinese logo design, but also the inheritance of traditional auspicious patterns. To promote the development of the Chinese nation. Looking forward to the future, for the development of modern Chinese logo design, I am full of confidence.
【學(xué)位授予單位】：北京建筑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：J524

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