黑龍江省動漫產(chǎn)業(yè)發(fā)展研究
發(fā)布時間：2019-02-09 17:34
【摘要】：動漫產(chǎn)業(yè)屬于文化創(chuàng)意產(chǎn)業(yè),動漫產(chǎn)業(yè)是指以創(chuàng)意為核心,以動畫、漫畫為表現(xiàn)形式,包含動漫圖書、報刊、電影、電視、音像制品、舞臺劇等動漫直接產(chǎn)品的開發(fā)、生產(chǎn)、出版、播出、演出和銷售,以及與動漫形象有關(guān)的服裝、玩具、電子游戲等衍生產(chǎn)品的生產(chǎn)和經(jīng)營的產(chǎn)業(yè)。 國際動漫產(chǎn)業(yè)興起于20世紀初期,經(jīng)過一個多世紀的發(fā)展,目前已經(jīng)成為美、日、韓等發(fā)達國家的新興文化產(chǎn)業(yè)。2008年,全球動漫產(chǎn)業(yè)產(chǎn)值已經(jīng)超過400億美元,動漫衍生產(chǎn)品的產(chǎn)值超過4000億美元。我國動漫產(chǎn)業(yè)起步于20世紀60年代,近年來發(fā)展較快,2008年的總產(chǎn)值達到180億元。中共中央提出大力發(fā)展包括動漫在內(nèi)的文化產(chǎn)業(yè),并在上海、杭州等地建立了國家級動漫基地,滬杭動漫產(chǎn)業(yè)龍頭地區(qū)帶動了我國動漫產(chǎn)業(yè)的持續(xù)發(fā)展。 黑龍江省發(fā)展動漫產(chǎn)業(yè)具有比較豐富的文化資源,省委省政府也相繼出臺了一系列政策,鼓勵和扶持動漫產(chǎn)業(yè)等文化創(chuàng)意產(chǎn)業(yè)的發(fā)展。但是,由于黑龍江省動漫產(chǎn)業(yè)起步較晚,與國外及國內(nèi)動漫產(chǎn)業(yè)發(fā)達城市相比還存在較大差距,因此,研究黑龍江省動漫產(chǎn)業(yè)發(fā)展的現(xiàn)狀與策略,對于推動黑龍江省文化產(chǎn)業(yè)及相關(guān)產(chǎn)業(yè)的發(fā)展,建設(shè)文化強省,促進黑龍江省經(jīng)濟社會又好又快發(fā)展,具有重要的理論意義和學術(shù)價值。 通過實地考察,系統(tǒng)研究了黑龍江省動漫產(chǎn)業(yè)的政策支持、企業(yè)發(fā)展、人才培養(yǎng)和產(chǎn)品開發(fā)的現(xiàn)狀,研究了制約黑龍江省動漫產(chǎn)業(yè)發(fā)展的政策支持、產(chǎn)業(yè)關(guān)聯(lián)度、產(chǎn)品原創(chuàng)力、目標市場定位、動漫人才、知識產(chǎn)權(quán)保護和投融資等方面的問題和原因。 運用規(guī)范分析與實證分析方法,總結(jié)了美國、日本、韓國三個國家以及上海和杭州兩個國內(nèi)城市發(fā)展動漫產(chǎn)業(yè)的成功模式,及其可資黑龍江省發(fā)展動漫產(chǎn)業(yè)借鑒的主要經(jīng)驗：加快開拓海外市場,加強規(guī)范化管理,打造完整的動漫產(chǎn)業(yè)鏈,建立良好的產(chǎn)業(yè)發(fā)展基礎(chǔ),大力培養(yǎng)動漫產(chǎn)業(yè)人才等。 基于黑龍江省動漫產(chǎn)業(yè)發(fā)展的實際情況和國內(nèi)外動漫產(chǎn)業(yè)發(fā)展的成功經(jīng)驗,結(jié)合相關(guān)經(jīng)濟學理論,提出了發(fā)展黑龍江省動漫產(chǎn)業(yè)的對策建議：加大政策扶持力度,優(yōu)化產(chǎn)業(yè)發(fā)展環(huán)境；加強自主創(chuàng)新,提升企業(yè)競爭力；加大人才培養(yǎng)力度,提升人力資本水平；發(fā)展產(chǎn)業(yè)融合,拓展新興業(yè)態(tài)。
[Abstract]:The animation industry belongs to the cultural and creative industries. The animation industry refers to the development and production of direct animation products such as animation books, newspapers, magazines, movies, television, audio and video products, stage plays, etc. Publishing, broadcasting, performing and selling, as well as the production and operation of clothing, toys, video games and other derivative products related to animation images. The international animation industry rose in the early 20th century. After more than a century of development, it has become a new cultural industry in developed countries such as the United States, Japan and South Korea. In 2008, the output value of the global animation industry has exceeded 40 billion US dollars. Animation derivatives of more than $400 billion. China's animation industry started in the 1960s, in recent years, rapid development, the total output value of 2008 reached 18 billion yuan. The CPC Central Committee has proposed to vigorously develop cultural industries including animation, and has established national animation bases in Shanghai, Hangzhou and other places. The leading regions of Shanghai-Hangzhou animation industry have led to the sustained development of China's animation industry. The development of animation industry in Heilongjiang Province has rich cultural resources. The provincial party committee and government have issued a series of policies to encourage and support the development of cultural and creative industries such as animation industry. However, due to the late start of animation industry in Heilongjiang Province, compared with the developed cities of foreign and domestic animation industry, there is still a big gap. Therefore, the status quo and strategy of animation industry development in Heilongjiang Province are studied. It has important theoretical significance and academic value for promoting the development of cultural industry and related industries in Heilongjiang Province, building a strong cultural province, and promoting the economic and social development of Heilongjiang Province. Through field investigation, this paper systematically studies the current situation of policy support, enterprise development, talent training and product development of animation industry in Heilongjiang Province, and studies the policy support, industrial correlation degree, product originality, which restrict the development of animation industry in Heilongjiang Province. Target market positioning, animation talent, intellectual property protection and investment and financing issues and reasons. Using normative analysis and empirical analysis, this paper summarizes the successful models of animation industry development in three countries, the United States, Japan, South Korea, Shanghai and Hangzhou, as well as two domestic cities, Shanghai and Hangzhou. The main experiences that can be used for reference in the development of animation industry in Heilongjiang Province include speeding up the development of overseas markets, strengthening standardized management, creating a complete animation industry chain, establishing a good foundation for industrial development, and vigorously training talent in animation industry. Based on the actual situation of the development of animation industry in Heilongjiang Province and the successful experience of the development of animation industry at home and abroad, combined with the relevant economic theory, this paper puts forward the countermeasures and suggestions for the development of animation industry in Heilongjiang Province: to increase policy support, Optimizing the industrial development environment; Strengthen independent innovation, enhance the competitiveness of enterprises; increase the strength of talent training, improve the level of human capital; develop industrial convergence, expand the new form of business.
【學位授予單位】：哈爾濱商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F719
本文編號：2419218
[Abstract]:The animation industry belongs to the cultural and creative industries. The animation industry refers to the development and production of direct animation products such as animation books, newspapers, magazines, movies, television, audio and video products, stage plays, etc. Publishing, broadcasting, performing and selling, as well as the production and operation of clothing, toys, video games and other derivative products related to animation images. The international animation industry rose in the early 20th century. After more than a century of development, it has become a new cultural industry in developed countries such as the United States, Japan and South Korea. In 2008, the output value of the global animation industry has exceeded 40 billion US dollars. Animation derivatives of more than $400 billion. China's animation industry started in the 1960s, in recent years, rapid development, the total output value of 2008 reached 18 billion yuan. The CPC Central Committee has proposed to vigorously develop cultural industries including animation, and has established national animation bases in Shanghai, Hangzhou and other places. The leading regions of Shanghai-Hangzhou animation industry have led to the sustained development of China's animation industry. The development of animation industry in Heilongjiang Province has rich cultural resources. The provincial party committee and government have issued a series of policies to encourage and support the development of cultural and creative industries such as animation industry. However, due to the late start of animation industry in Heilongjiang Province, compared with the developed cities of foreign and domestic animation industry, there is still a big gap. Therefore, the status quo and strategy of animation industry development in Heilongjiang Province are studied. It has important theoretical significance and academic value for promoting the development of cultural industry and related industries in Heilongjiang Province, building a strong cultural province, and promoting the economic and social development of Heilongjiang Province. Through field investigation, this paper systematically studies the current situation of policy support, enterprise development, talent training and product development of animation industry in Heilongjiang Province, and studies the policy support, industrial correlation degree, product originality, which restrict the development of animation industry in Heilongjiang Province. Target market positioning, animation talent, intellectual property protection and investment and financing issues and reasons. Using normative analysis and empirical analysis, this paper summarizes the successful models of animation industry development in three countries, the United States, Japan, South Korea, Shanghai and Hangzhou, as well as two domestic cities, Shanghai and Hangzhou. The main experiences that can be used for reference in the development of animation industry in Heilongjiang Province include speeding up the development of overseas markets, strengthening standardized management, creating a complete animation industry chain, establishing a good foundation for industrial development, and vigorously training talent in animation industry. Based on the actual situation of the development of animation industry in Heilongjiang Province and the successful experience of the development of animation industry at home and abroad, combined with the relevant economic theory, this paper puts forward the countermeasures and suggestions for the development of animation industry in Heilongjiang Province: to increase policy support, Optimizing the industrial development environment; Strengthen independent innovation, enhance the competitiveness of enterprises; increase the strength of talent training, improve the level of human capital; develop industrial convergence, expand the new form of business.
【學位授予單位】：哈爾濱商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：F719
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，本文編號：2419218
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