【摘要】：目的探尋動漫符號對國家形象與政府形象的建構(gòu)作用及策略。方法探索新媒體圖形文化特征,對比分析美國、日本等文化輸出國通過動漫符號圖解核心價值觀、營造廣泛文化認(rèn)同、塑造良好的國家形象的方式。結(jié)論在以讀圖為主要閱讀方式的新媒體時代,充分研究動漫符號的形象建構(gòu)功能,將有效提升中國政府的形象建設(shè),有助于營造和諧親民的政務(wù)文化,促進(jìn)政府與民眾溝通。
[Abstract]:Objective to explore the effect and strategy of animation symbol on national image and government image. Methods to explore the cultural characteristics of new media graphics, and to compare and analyze the way that American, Japanese and other cultural exporting countries use animation symbols to illustrate the core values, to create a wide range of cultural identity and to create a good national image. Conclusion in the new media era with reading pictures as the main reading mode, fully studying the image construction function of animation symbols will effectively promote the image construction of the Chinese government, help to create a harmonious government culture, and promote communication between the government and the public.
【作者單位】： 湖北工業(yè)大學(xué);
【基金】：2015教育部人文社科項(xiàng)目(15JD710068)
【分類號】：J524
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本文編號：2407948