臺灣與內地動漫產業(yè)比較研究
發(fā)布時間：2019-01-06 17:53
【摘要】：20世紀中后期,世界許多發(fā)達國家和地區(qū)國民經濟的持續(xù)增長與國民消費水平的穩(wěn)步提高使文化產業(yè)開始從生產導向型逐步向娛樂消費型過渡。動漫產業(yè)是文化產業(yè)的重要組成部分,以美國、日本為代表的動漫大國其動漫產業(yè)產值在GDP中占據(jù)了極為重要的位置,并將動漫產業(yè)的制作環(huán)節(jié)擴展到亞洲國家,使之成為全球化發(fā)展的產業(yè)。 臺灣自20世紀80年代開始,文化管制全面解禁。作為美日動漫產業(yè)的承接點,臺灣的動漫工業(yè)化生產從代工為主到原創(chuàng)內容開發(fā),已歷經50多年發(fā)展歷程,有著豐富的探索經驗。內地的動漫產業(yè)發(fā)展30余年,在本世紀加入WTO后文化產業(yè)態(tài)勢隨之上升,剛出臺的“十二五”規(guī)劃中更是要求推動文化產業(yè)成為國民經濟支柱性產業(yè)。在一系列積極政策的鼓勵下,內地動漫產業(yè)發(fā)展如火如荼。 內地與臺灣的文化同宗同源,產業(yè)發(fā)展路徑相似。因此,通過調查,對于兩地產業(yè)鏈脈絡、以及影響產業(yè)發(fā)展的因素進行梳理之后,深入分析兩地對于動漫產業(yè)軟硬實力、產業(yè)政策、產業(yè)集群化效應的情況,對于兩地動漫產業(yè)發(fā)展進行比較,總結各自的經驗與教訓,對于找到產業(yè)良性發(fā)展的路徑有著積極的啟迪作用。本文旨在研究兩地動漫產業(yè)鏈的脈絡,影響動漫產業(yè)發(fā)展的因素,針對動漫產業(yè)的扶持政策,動漫產業(yè)集群化效應的情況等相關內容。進而比較兩地動漫產業(yè)的發(fā)展狀況,并總結各自的經驗與教訓。這將有助于我們推動動漫產業(yè)的良性發(fā)展。
[Abstract]:In the middle and late 20th century, with the sustained growth of national economy and the steady improvement of national consumption in many developed countries and regions in the world, the cultural industry began to transition from production-oriented to entertainment-oriented consumption. The animation industry is an important part of the cultural industry. The animation industry output value of the big animation countries, represented by the United States and Japan, occupies an extremely important position in GDP, and extends the production link of the animation industry to Asian countries. Make it a globalized industry. Since the 1980 s, cultural regulation in Taiwan has been completely lifted. As the acceptance point of American and Japanese animation industry, Taiwan's animation industrial production has experienced more than 50 years of development and rich exploration experience, from contract industry to original content development. The animation industry in the mainland has developed for more than 30 years. After entering WTO in this century, the situation of cultural industry has risen, and the "12th Five-Year Plan" has just been issued, which requires the promotion of cultural industry to become the pillar industry of the national economy. In a series of positive policy encouragement, animation industry in the mainland is in full swing. The mainland and Taiwan share the same culture and similar path of industrial development. Therefore, through the investigation, after combing the context of the two places' industrial chain and the factors affecting the development of the industry, we deeply analyze the effects of the two places on the soft and hard power of the animation industry, industrial policy, and the effect of industrial cluster. Comparing the development of animation industry between the two places, summing up their experiences and lessons, it has a positive enlightening effect on finding the path of the benign development of the industry. The purpose of this paper is to study the context of the animation industry chain, the factors affecting the development of the animation industry, the support policy for the animation industry, the animation industry cluster effect and other related content. Then compare the development of animation industry between the two countries, and summarize their experiences and lessons. This will help us to promote the healthy development of the animation industry.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G124
本文編號：2403127
[Abstract]:In the middle and late 20th century, with the sustained growth of national economy and the steady improvement of national consumption in many developed countries and regions in the world, the cultural industry began to transition from production-oriented to entertainment-oriented consumption. The animation industry is an important part of the cultural industry. The animation industry output value of the big animation countries, represented by the United States and Japan, occupies an extremely important position in GDP, and extends the production link of the animation industry to Asian countries. Make it a globalized industry. Since the 1980 s, cultural regulation in Taiwan has been completely lifted. As the acceptance point of American and Japanese animation industry, Taiwan's animation industrial production has experienced more than 50 years of development and rich exploration experience, from contract industry to original content development. The animation industry in the mainland has developed for more than 30 years. After entering WTO in this century, the situation of cultural industry has risen, and the "12th Five-Year Plan" has just been issued, which requires the promotion of cultural industry to become the pillar industry of the national economy. In a series of positive policy encouragement, animation industry in the mainland is in full swing. The mainland and Taiwan share the same culture and similar path of industrial development. Therefore, through the investigation, after combing the context of the two places' industrial chain and the factors affecting the development of the industry, we deeply analyze the effects of the two places on the soft and hard power of the animation industry, industrial policy, and the effect of industrial cluster. Comparing the development of animation industry between the two places, summing up their experiences and lessons, it has a positive enlightening effect on finding the path of the benign development of the industry. The purpose of this paper is to study the context of the animation industry chain, the factors affecting the development of the animation industry, the support policy for the animation industry, the animation industry cluster effect and other related content. Then compare the development of animation industry between the two countries, and summarize their experiences and lessons. This will help us to promote the healthy development of the animation industry.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G124
【引證文獻】
相關期刊論文 前1條
1 王永興;;閩臺動漫產業(yè)現(xiàn)狀比較分析與對策探討[J];江西科技師范大學學報;2013年03期
，本文編號：2403127
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