【摘要】：隨著網(wǎng)絡(luò)的發(fā)展,虛擬形象幾乎無(wú)孔不入的滲入了我們的生活。在國(guó)外虛擬形象的運(yùn)用已經(jīng)進(jìn)入成熟階段。像美國(guó)十大品牌的代言人全部都是虛擬化的。其中包括麥當(dāng)勞叔叔、米其林男子等。但是在國(guó)內(nèi)很少有企業(yè)意識(shí)到這些虛擬形象蘊(yùn)藏的無(wú)限商機(jī)。以至于有很多國(guó)內(nèi)的經(jīng)典虛擬形象都賣(mài)給了外國(guó)人。比如張小盒、魔力兔、兔斯基等,而我國(guó)卻虛擬形象短缺以至于總是抄襲模仿他人。這點(diǎn)令人痛心疾首,如果企業(yè)把虛擬形象重視起來(lái)的話(huà),我們本土的珍貴卡通形象就不會(huì)從屬與國(guó)外品牌,我國(guó)企業(yè)也不至于如此頻繁的花巨資去買(mǎi)國(guó)外品牌的授權(quán)。 在為伯慶集團(tuán)工作期間我設(shè)計(jì)了quela這一品牌的虛擬代言人——樂(lè)樂(lè)。本文是一片調(diào)查報(bào)告類(lèi)論文。我從兩方面入手,一、虛擬代言人的設(shè)計(jì)方法。二、Quela化妝品虛擬代言人設(shè)計(jì)過(guò)程。每一點(diǎn)都是閱讀了大量文獻(xiàn)資料并結(jié)合了我自己一年來(lái)的實(shí)踐經(jīng)驗(yàn)后得出的。希望可以對(duì)今后國(guó)內(nèi)的虛擬形象設(shè)計(jì)有所幫助,并且希望各個(gè)的企業(yè)可以重視本土卡通動(dòng)漫形象,為中國(guó)動(dòng)漫發(fā)展提供一定的支持。
[Abstract]:With the development of network, virtual image almost everywhere infiltrates our life. The application of virtual image in foreign countries has entered a mature stage. Like the top ten brands in the United States, the spokesmen are all virtualized. These include McDonalds Uncle, Michelin Men and so on. However, few enterprises in China realize the unlimited business opportunities of these virtual images. So that there are a lot of domestic classic virtual images are sold to foreigners. For example, Zhang Xiaobo, Magic Rabbit, Tuzki and so on, but our virtual image is so short that we always copy others. This is a painful point, if companies attach importance to the virtual image, our local precious cartoon image will not be subordinate to foreign brands, Chinese enterprises will not spend so much money to buy the authorization of foreign brands. While working for Boqing Group, I designed the virtual spokesperson of the quela brand-Le. This paper is an investigation paper. I start from two aspects, first, the design method of virtual spokesman. Second, Quela cosmetic virtual spokesman design process. Each point is the result of reading a great deal of literature and combining my own practical experience over the past year. Hope to help in the future virtual image design in China, and hope that each enterprise can attach importance to the local cartoon image, for the development of Chinese animation to provide certain support.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：J524;F713.8

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 劉雪梅;賈恩峰;;創(chuàng)設(shè)問(wèn)題情境教學(xué)方法的探討[J];大眾文藝(理論);2009年03期

2 胡曉蕓 ,張靜;“酷兒”:領(lǐng)跑卡通代言的時(shí)代[J];企業(yè)導(dǎo)報(bào);2004年Z1期

3 黃智宇;論卡通化手法在后現(xiàn)代產(chǎn)品設(shè)計(jì)中的應(yīng)用[J];鄭州輕工業(yè)學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版);2005年03期

，

本文編號(hào)：2308159