論虛擬角色的知識(shí)產(chǎn)權(quán)保護(hù)
發(fā)布時(shí)間：2018-10-30 16:43
【摘要】：虛擬角色也稱作品中的藝術(shù)形象,通常是指文學(xué)、影視、動(dòng)畫、動(dòng)漫等作品中塑造的人物、動(dòng)物及卡通形象,也包括用語(yǔ)言變現(xiàn)的作品中的虛擬形象。相對(duì)于作品本身而言,虛擬角色是個(gè)較為邊緣化的概念。近年來(lái),隨著娛樂(lè)文化業(yè)的迅猛發(fā)展,虛擬角色逐漸體現(xiàn)出其所蘊(yùn)含的商業(yè)價(jià)值。同時(shí),伴隨著市場(chǎng)商業(yè)開發(fā)的過(guò)程,虛擬角色侵權(quán)案件也不斷發(fā)生。 虛擬角色本身并不都存在商業(yè)價(jià)值,只有那些具有一定社會(huì)影響力和公眾吸引力的虛擬角色才擁有潛在的商業(yè)價(jià)值,才能成為商家爭(zhēng)相利用,進(jìn)行二次開發(fā)的對(duì)象。但在實(shí)踐中,商家對(duì)虛擬角色的不當(dāng)利用,嚴(yán)重侵害了角色所有者的合法權(quán)利,導(dǎo)致所有者和使用者之間的利益失衡,造成了嚴(yán)重的市場(chǎng)混亂。 虛擬角色的二次開發(fā)利用也稱為虛擬角色的商品化。虛擬角色在商品化過(guò)程中所產(chǎn)生的權(quán)利,即虛擬角色商品化權(quán),是一種新型的知識(shí)產(chǎn)權(quán),而傳統(tǒng)知識(shí)產(chǎn)權(quán)卻無(wú)法囊括虛擬角色商品化過(guò)程中所呈現(xiàn)出來(lái)的所有權(quán)利,這使得我國(guó)現(xiàn)行知識(shí)產(chǎn)權(quán)制度在保護(hù)虛擬角色時(shí)顯得力不從心,存在一定的局限性。 如何解決這一法律保護(hù)上的局限性,將成為我們面臨的新問(wèn)題。本文通過(guò)對(duì)虛擬角色知識(shí)產(chǎn)權(quán)保護(hù)制度的分析研究,在借鑒國(guó)外保護(hù)模式的基礎(chǔ)上,提出以完善著作權(quán)法、商標(biāo)法及反不正當(dāng)競(jìng)爭(zhēng)法的方式來(lái)解決這一難題的建議。本文分為六個(gè)部分： 第一部分：引言。該部分主要援引現(xiàn)實(shí)案例,并對(duì)案例所引發(fā)的法律問(wèn)題進(jìn)行簡(jiǎn)要分析,從而引出本文所要探討的主題。 第二部分：虛擬角色的基本問(wèn)題。該部分主要對(duì)虛擬角色的概念、構(gòu)成要素、種類等基本問(wèn)題進(jìn)行分析,為虛擬角色尋求知識(shí)產(chǎn)權(quán)法的保護(hù)提供理論基礎(chǔ)。 第三部分：國(guó)外對(duì)虛擬角色的知識(shí)產(chǎn)權(quán)保護(hù)。該部分主要介紹國(guó)外對(duì)虛擬角色的保護(hù)現(xiàn)狀,為完善我國(guó)法律制度提供理論及實(shí)踐經(jīng)驗(yàn)。 第四部分：我國(guó)知識(shí)產(chǎn)權(quán)制度對(duì)虛擬角色保護(hù)的現(xiàn)狀及其局限性。該部分主要探討我國(guó)現(xiàn)行知識(shí)產(chǎn)權(quán)制度對(duì)虛擬角色保護(hù)的現(xiàn)狀及不足,從制度層面提出了保護(hù)虛擬角色的必要性。 第五部分：完善我國(guó)知識(shí)產(chǎn)權(quán)制度對(duì)虛擬角色的保護(hù)。該部分主要是將虛擬角色商品化權(quán)構(gòu)建到現(xiàn)行知識(shí)產(chǎn)權(quán)制度中,完善著作權(quán)法、商標(biāo)法及反不正當(dāng)競(jìng)爭(zhēng)法,彌補(bǔ)傳統(tǒng)知識(shí)產(chǎn)權(quán)對(duì)虛擬角色保護(hù)的不足。 第六部分：結(jié)語(yǔ)。該部分提出,隨著人們對(duì)精神文化產(chǎn)品需求的增多,勢(shì)必會(huì)導(dǎo)致虛擬角色侵權(quán)案件的攀升。因此,我們有必要構(gòu)建并完善我國(guó)對(duì)虛擬角色保護(hù)的法律制度。
[Abstract]:Virtual characters are also referred to as artistic images in works, usually referring to the characters, animals and cartoon images created in literature, film and television, animation, animation and other works, as well as the fictitious images in works realized by language. Compared with the work itself, virtual character is a more marginalized concept. In recent years, with the rapid development of entertainment culture industry, virtual characters gradually reflect its commercial value. At the same time, with the process of market commercial development, virtual role infringement cases also occur. Only those virtual characters with certain social influence and public attraction have potential commercial value can they become the object of commercial exploitation. In practice, however, the improper use of virtual characters by merchants seriously infringes on the legal rights of the owners of the roles, leads to the imbalance of interests between the owners and users, and results in serious market chaos. The second development and utilization of the virtual role is also called the commercialization of the virtual role. The rights of virtual characters in the process of commercialization, that is, the right to commercialize virtual roles, are a new type of intellectual property rights, but the traditional intellectual property rights cannot include all the rights presented in the process of the commercialization of virtual roles. This makes the current intellectual property system in our country appear to be unable to protect the virtual role, there are some limitations. How to solve the limitation of this legal protection will become a new problem we face. Based on the analysis and study of the protection system of virtual role intellectual property rights and on the basis of foreign protection mode, this paper puts forward some suggestions to solve this problem by perfecting copyright law, trademark law and anti-unfair competition law. This article is divided into six parts: the first part: introduction. This part mainly invokes the real case, and briefly analyzes the legal problems caused by the case, thus leads to the theme of this paper. The second part: the basic problem of virtual character. This part mainly analyzes the basic problems of virtual role, such as the concept, elements and types of virtual role, and provides a theoretical basis for the virtual role to seek the protection of intellectual property law. The third part: foreign intellectual property protection of virtual role. This part mainly introduces the present situation of protection of virtual characters in foreign countries and provides theoretical and practical experience for perfecting our legal system. The fourth part: the present situation and limitation of the protection of virtual role in the intellectual property system of our country. This part mainly discusses the current situation and deficiency of the protection of virtual role in the current intellectual property system of our country, and puts forward the necessity of protecting virtual role from the system level. The fifth part: perfect our country intellectual property right system to the fictitious role protection. This part mainly constructs the virtual role commercialization right into the current intellectual property right system, consummates the copyright law, the trademark law and the anti-unfair competition law, makes up the traditional intellectual property rights to the virtual role protection insufficiency. Part VI: conclusion. This part points out that with the increase of people's demand for spiritual and cultural products, it will inevitably lead to the rise of virtual character infringement cases. Therefore, it is necessary to construct and perfect the legal system of virtual character protection in our country.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：D923.41
本文編號(hào)：2300571
[Abstract]:Virtual characters are also referred to as artistic images in works, usually referring to the characters, animals and cartoon images created in literature, film and television, animation, animation and other works, as well as the fictitious images in works realized by language. Compared with the work itself, virtual character is a more marginalized concept. In recent years, with the rapid development of entertainment culture industry, virtual characters gradually reflect its commercial value. At the same time, with the process of market commercial development, virtual role infringement cases also occur. Only those virtual characters with certain social influence and public attraction have potential commercial value can they become the object of commercial exploitation. In practice, however, the improper use of virtual characters by merchants seriously infringes on the legal rights of the owners of the roles, leads to the imbalance of interests between the owners and users, and results in serious market chaos. The second development and utilization of the virtual role is also called the commercialization of the virtual role. The rights of virtual characters in the process of commercialization, that is, the right to commercialize virtual roles, are a new type of intellectual property rights, but the traditional intellectual property rights cannot include all the rights presented in the process of the commercialization of virtual roles. This makes the current intellectual property system in our country appear to be unable to protect the virtual role, there are some limitations. How to solve the limitation of this legal protection will become a new problem we face. Based on the analysis and study of the protection system of virtual role intellectual property rights and on the basis of foreign protection mode, this paper puts forward some suggestions to solve this problem by perfecting copyright law, trademark law and anti-unfair competition law. This article is divided into six parts: the first part: introduction. This part mainly invokes the real case, and briefly analyzes the legal problems caused by the case, thus leads to the theme of this paper. The second part: the basic problem of virtual character. This part mainly analyzes the basic problems of virtual role, such as the concept, elements and types of virtual role, and provides a theoretical basis for the virtual role to seek the protection of intellectual property law. The third part: foreign intellectual property protection of virtual role. This part mainly introduces the present situation of protection of virtual characters in foreign countries and provides theoretical and practical experience for perfecting our legal system. The fourth part: the present situation and limitation of the protection of virtual role in the intellectual property system of our country. This part mainly discusses the current situation and deficiency of the protection of virtual role in the current intellectual property system of our country, and puts forward the necessity of protecting virtual role from the system level. The fifth part: perfect our country intellectual property right system to the fictitious role protection. This part mainly constructs the virtual role commercialization right into the current intellectual property right system, consummates the copyright law, the trademark law and the anti-unfair competition law, makes up the traditional intellectual property rights to the virtual role protection insufficiency. Part VI: conclusion. This part points out that with the increase of people's demand for spiritual and cultural products, it will inevitably lead to the rise of virtual character infringement cases. Therefore, it is necessary to construct and perfect the legal system of virtual character protection in our country.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：D923.41
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