杭州動漫產(chǎn)業(yè)發(fā)展現(xiàn)狀分析與研究
發(fā)布時(shí)間：2018-10-08 13:05
【摘要】： 動漫產(chǎn)業(yè)已被譽(yù)為21世紀(jì)最具發(fā)展?jié)撃艿漠a(chǎn)業(yè),動漫產(chǎn)業(yè)在發(fā)達(dá)國家創(chuàng)造的科技神話、利潤神話已得到世人的共識。針對杭州動漫發(fā)展現(xiàn)狀,通過社會實(shí)踐調(diào)查和多方權(quán)威資料分析,對杭州動漫產(chǎn)業(yè)在這一時(shí)期所取得的成績和遇到的困難,進(jìn)行研究。深入剖析產(chǎn)業(yè)發(fā)展中面臨的危機(jī)和動漫行業(yè)發(fā)展遲緩的內(nèi)在原因,提出只有解決企業(yè)運(yùn)作模式、合理利用人才資源、以政策為導(dǎo)向、逐步把握產(chǎn)業(yè)互動運(yùn)作鏈的前提下,才是快速發(fā)展行業(yè)、打造動漫之都的必行之路。在此基礎(chǔ)上進(jìn)一步有的放矢地發(fā)展城市的品牌效應(yīng),才能為打造杭州特色動漫產(chǎn)業(yè)、成為全國動漫產(chǎn)業(yè)的信息發(fā)布中心、研發(fā)中心、交流中心、展示中心奠定基礎(chǔ)。
[Abstract]:Animation industry has been praised as the most potential industry in the 21st century. The myth of science and technology created by animation industry in developed countries and the myth of profits have been recognized by the world. According to the present situation of the development of Hangzhou animation, through the investigation of social practice and the analysis of various authoritative materials, this paper studies the achievements and difficulties of Hangzhou animation industry in this period. This paper deeply analyzes the crisis in the development of industry and the internal reasons of slow development of animation industry, and puts forward that only by solving the operation mode of enterprises, making rational use of human resources, taking the policy as the direction, and gradually grasping the interactive operation chain of industry, Is the rapid development of the industry, to create the city of animation road. On this basis, further targeted development of the city's brand effects can lay the foundation for building Hangzhou's characteristic animation industry and becoming the information publishing center, research and development center, exchange center and exhibition center of the national animation industry.
【學(xué)位授予單位】：中國美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F719
本文編號：2256859
[Abstract]:Animation industry has been praised as the most potential industry in the 21st century. The myth of science and technology created by animation industry in developed countries and the myth of profits have been recognized by the world. According to the present situation of the development of Hangzhou animation, through the investigation of social practice and the analysis of various authoritative materials, this paper studies the achievements and difficulties of Hangzhou animation industry in this period. This paper deeply analyzes the crisis in the development of industry and the internal reasons of slow development of animation industry, and puts forward that only by solving the operation mode of enterprises, making rational use of human resources, taking the policy as the direction, and gradually grasping the interactive operation chain of industry, Is the rapid development of the industry, to create the city of animation road. On this basis, further targeted development of the city's brand effects can lay the foundation for building Hangzhou's characteristic animation industry and becoming the information publishing center, research and development center, exchange center and exhibition center of the national animation industry.
【學(xué)位授予單位】：中國美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F719
【引證文獻(xiàn)】
相關(guān)期刊論文 前1條
1 周麗;;論省級衛(wèi)視品牌核心競爭力的打造——以浙江衛(wèi)視的品牌構(gòu)建為例[J];現(xiàn)代視聽;2010年07期
相關(guān)碩士學(xué)位論文 前4條
1 黃曉強(qiáng);省級衛(wèi)視競爭策略研究[D];中國藝術(shù)研究院;2011年
2 張鍇;我國動漫產(chǎn)業(yè)效率評價(jià)及發(fā)展對策研究[D];武漢理工大學(xué);2010年
3 侯沁江;基于產(chǎn)業(yè)價(jià)值鏈的動漫產(chǎn)業(yè)園區(qū)投資評價(jià)研究[D];北京交通大學(xué);2012年
4 黃騰;杭州動漫產(chǎn)業(yè)競爭力研究[D];長春工業(yè)大學(xué);2012年
，本文編號：2256859
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