【摘要】：近年來,在我國(guó)政府的大力扶持下,動(dòng)漫產(chǎn)業(yè)取得了蓬勃發(fā)展,動(dòng)漫卡通也日益為人們所接受和喜愛。由于知名的動(dòng)漫卡通形象作為一種稀缺資源,具有對(duì)顧客的吸引力和識(shí)別性的可觀經(jīng)濟(jì)價(jià)值,正不斷地吸引著越來越多的市場(chǎng)投資者及其他經(jīng)濟(jì)主體的關(guān)注。在這巨大的利益吸引之下,動(dòng)漫卡通形象侵權(quán)行為日趨增多,擅自將他人的卡通形象運(yùn)用到商業(yè)中的行為屢見不鮮,嚴(yán)重?fù)p害了創(chuàng)造者的回報(bào)和收益,已對(duì)動(dòng)漫產(chǎn)業(yè)的良性發(fā)展構(gòu)成了危險(xiǎn)。筆者在本文中通過運(yùn)用歸納分析方法、比較分析方法、舉例分析方法等多種研究方法,對(duì)動(dòng)漫卡通形象的現(xiàn)有法律保護(hù)模式進(jìn)行了分析,進(jìn)一步分析在動(dòng)漫卡通形象保護(hù)問題上,我國(guó)立法和司法存在的問題與漏洞,從而探尋出完善我國(guó)動(dòng)漫卡通形象知識(shí)產(chǎn)權(quán)保護(hù)立法與司法的有效方法。本文從以下五個(gè)部分來完成筆者的寫作目的。 第1章“動(dòng)漫卡通形象的基本概述”主要介紹了動(dòng)漫、動(dòng)漫卡通形象的概念及特征,動(dòng)漫卡通形象與知識(shí)產(chǎn)權(quán)的關(guān)系,并且陳述了研究動(dòng)漫卡通形象知識(shí)產(chǎn)權(quán)保護(hù)的必要性,為整篇文章奠定基礎(chǔ)。 第2章“現(xiàn)有知識(shí)產(chǎn)權(quán)法對(duì)動(dòng)漫卡通形象的保護(hù)及局限”著重分析了著作權(quán)法、商標(biāo)法、專利法和反不正當(dāng)競(jìng)爭(zhēng)法對(duì)卡通形象的保護(hù),并分析了著作權(quán)法、商標(biāo)法和反不正當(dāng)競(jìng)爭(zhēng)法在對(duì)卡通形象商品化進(jìn)行保護(hù)的時(shí)候存在的難以克服的局限,以表筆者的總體觀點(diǎn)。 第3章“國(guó)外動(dòng)漫卡通形象的知識(shí)產(chǎn)權(quán)法律保護(hù)實(shí)踐”。具體包括美國(guó)、德國(guó)、日本和國(guó)際組織動(dòng)漫卡通形象商品化法律保護(hù)實(shí)踐,以便于我國(guó)的借鑒。 第4章“我國(guó)動(dòng)漫卡通形象法律保護(hù)實(shí)踐評(píng)析”。著重分析了動(dòng)漫卡通形象知識(shí)產(chǎn)權(quán)保護(hù)立法與司法實(shí)踐中存在的問題與漏洞。 第5章“完善動(dòng)漫卡通形象知識(shí)產(chǎn)權(quán)保護(hù)的法律思考”,筆者從立法與司法兩大角度具體地提出了對(duì)于完善動(dòng)漫卡通形象知識(shí)產(chǎn)權(quán)保護(hù)的法律建議。
[Abstract]:In recent years, with the support of our government, animation industry has made vigorous development, animation cartoon is increasingly accepted and loved by people. As a kind of scarce resource, the well-known cartoon image is attracting more and more attention of market investors and other economic subjects because of its attractive and recognizable economic value to customers. Under this huge interest attraction, the animation cartoon image infringement behavior is increasing day by day, the unauthorized use of other people's cartoon image in the business behavior is common, has seriously damaged the creator's return and the benefit, Has posed a danger to the benign development of the animation industry. In this paper, through the use of inductive analysis methods, comparative analysis methods, examples of analysis methods and other research methods, the animation cartoon image of the existing legal protection model has been analyzed. This paper further analyzes the problems and loopholes of legislation and judicature on the protection of cartoon images in China, and explores the effective ways to perfect the legislation and judicature of the intellectual property protection of cartoon images in China. This article from the following five parts to complete the purpose of writing. The first chapter "the basic outline of cartoon and cartoon image" mainly introduces the concept and characteristics of animation and cartoon image, the relationship between cartoon image and intellectual property, and states the necessity of studying the intellectual property protection of cartoon image. Lay the foundation for the whole article. Chapter 2, "the Protection and limitation of existing intellectual property Law on Animation and Cartoon Image", focuses on the protection of cartoon image by copyright Law, Trademark Law, Patent Law and Anti-unfair Competition Law, and analyzes the copyright Law. The limitations of trademark law and anti-unfair competition law in the protection of cartoon image commercialization are presented in this paper. Chapter 3: the practice of intellectual property Protection of Animation and Cartoon Images in Foreign countries. Including the United States, Germany, Japan and international organizations animation cartoon image commercialization of the practice of legal protection, in order to facilitate the reference of our country. Chapter 4: analysis and comment on the legal Protection of Animation and Cartoon Image in China. The problems and loopholes in the legislation and judicial practice of the intellectual property protection of cartoon images are analyzed. In Chapter 5, the author puts forward some legal suggestions on how to perfect the intellectual property protection of cartoon image from the angle of legislation and judicature.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：D923.4;F719

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本文編號(hào)：2202723