【摘要】： 中國(guó)的漫畫(huà)圖書(shū)出版在盜版的威脅下舉步維艱，相形之下國(guó)外如同、美等國(guó)則因?yàn)槁?huà)產(chǎn)品成熟的產(chǎn)業(yè)化開(kāi)發(fā)，市場(chǎng)發(fā)展迅猛。在國(guó)外同行看來(lái)，我們無(wú)疑是守著動(dòng)漫的“金礦”卻只能餓死。 導(dǎo)致這種情況出現(xiàn)的原因很多，一方面我國(guó)漫畫(huà)的人物設(shè)計(jì)、故事鋪排等缺乏新意，阻礙了漫畫(huà)圖書(shū)衍生品的市場(chǎng)開(kāi)發(fā)；另一方面，出版商缺乏產(chǎn)業(yè)化的眼光，對(duì)圖書(shū)附屬版權(quán)的開(kāi)發(fā)有限，直接導(dǎo)致其對(duì)漫畫(huà)產(chǎn)業(yè)鏈中最具經(jīng)濟(jì)價(jià)值的一環(huán)——圖書(shū)衍生品也未能充分重視。 在此背景下討論我國(guó)漫畫(huà)類(lèi)圖書(shū)衍生品的開(kāi)發(fā)意義是重大的：通過(guò)系統(tǒng)、深入地研究漫畫(huà)及其衍生品的概念和內(nèi)涵，，開(kāi)發(fā)的原則、產(chǎn)業(yè)鏈、存在的問(wèn)題及發(fā)展策略等，結(jié)合相關(guān)理論、實(shí)務(wù)和案例，對(duì)漫畫(huà)類(lèi)圖書(shū)衍生品的產(chǎn)業(yè)化開(kāi)發(fā)進(jìn)行有益的探索，以期為企業(yè)開(kāi)發(fā)圖書(shū)資源及推進(jìn)文化產(chǎn)業(yè)發(fā)展提供一些適宜于時(shí)代發(fā)展、符合人民精神文明需求的合理化建議。 論文主要由以下五部分組成： 第一部分為緒論，主要包括對(duì)當(dāng)前與漫畫(huà)類(lèi)圖書(shū)衍生品相關(guān)研究成果的整合，并總結(jié)了漫畫(huà)類(lèi)圖書(shū)衍生品產(chǎn)業(yè)化開(kāi)發(fā)的研究現(xiàn)狀及特點(diǎn)，并對(duì)本課題主要涉及的理論依據(jù)進(jìn)行概述，并提出論文創(chuàng)新點(diǎn)。 第二部分，首先，在整合漫畫(huà)類(lèi)圖書(shū)衍生品研究成果基礎(chǔ)上，對(duì)圖書(shū)衍生品進(jìn)行涵義的界定，并闡述了其對(duì)出版業(yè)的意義所在，同時(shí)對(duì)漫畫(huà)類(lèi)圖書(shū)衍生品的特點(diǎn)及常見(jiàn)形式加以總結(jié)。最后，通過(guò)對(duì)漫畫(huà)圖書(shū)的受眾進(jìn)行分析，總結(jié)出漫畫(huà)類(lèi)圖書(shū)衍生品的開(kāi)發(fā)原則。 第三部分，重點(diǎn)對(duì)動(dòng)漫產(chǎn)業(yè)鏈進(jìn)行討論，對(duì)產(chǎn)業(yè)鏈的各個(gè)環(huán)節(jié)進(jìn)行深入的分析，歸納出衍生品產(chǎn)業(yè)鏈的構(gòu)成環(huán)節(jié)是：創(chuàng)意生產(chǎn)、銷(xiāo)售附屬版權(quán)、動(dòng)漫發(fā)行、漫畫(huà)人物的形象授權(quán)和特許經(jīng)營(yíng)及衍生產(chǎn)品開(kāi)發(fā)，并有針對(duì)性地從上、中、下游找出導(dǎo)致我們衍生品開(kāi)發(fā)困難重重的原因。 第四部分，針對(duì)產(chǎn)業(yè)鏈分析中找出的問(wèn)題提出解決方案，包括差異化策略、版權(quán)代理和品牌化經(jīng)營(yíng)。 第五部分，綜合前幾章的分析，對(duì)我國(guó)漫畫(huà)類(lèi)圖書(shū)衍生品產(chǎn)業(yè)化開(kāi)發(fā)的發(fā)展前景進(jìn)行展望。
[Abstract]:Under the threat of piracy, comic books in China are hard to publish. In contrast, the United States and other countries are developing rapidly because of the mature and industrialized development of comic book products. In the eyes of foreign counterparts, we are undoubtedly guarding the animation of the "Gold Mine" can only starve to death. There are many reasons for this. On the one hand, the lack of new ideas in the character design and story layout of comic books in China hinders the market development of comic book derivatives; on the other hand, publishers lack the vision of industrialization. The development of subsidiary copyright of books is limited, which directly leads to the lack of attention to book derivatives, which is the most economic value in the cartoon industry chain. Under this background, it is of great significance to discuss the development of comic book derivatives in China: through the systematic and in-depth study of the concept and connotation of comic books and their derivatives, the principles of development, the industrial chain, the existing problems and development strategies, etc. Combined with relevant theories, practices and cases, this paper makes a beneficial exploration on the industrialization of comic book derivatives, in order to provide some suitable for the development of the times for enterprises to develop book resources and promote the development of cultural industry. Rationalization proposal in line with the needs of the people's spiritual civilization. The thesis is composed of the following five parts: the first part is the introduction, which mainly includes the integration of the current research results related to the derivatives of comic books. This paper summarizes the research status and characteristics of the development of comic book derivatives, summarizes the main theoretical basis of this subject, and puts forward the innovation of the paper. The second part, first of all, on the basis of integrating the research results of comic book derivatives, defines the meaning of book derivatives, and expounds its significance to the publishing industry. At the same time, the characteristics and common forms of derivatives of comic books are summarized. Finally, through the analysis of the audience of comic books, summed up the development principles of comic book derivatives. The third part, focus on the animation industry chain, in-depth analysis of each link of the industrial chain, concluded that the components of the derivative industry chain is: creative production, sales subsidiary copyright, animation distribution, Comic character image authorization and franchise and derivative product development, and targeted from the upper, middle and downstream to identify the causes of difficulties in our derivatives development. The fourth part puts forward solutions to the problems in industry chain analysis, including differentiation strategy, copyright agency and brand management. The fifth part, synthesizes the first several chapters analysis, carries on the prospect to our country comics book derivatives industrialization development.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類(lèi)號(hào)】：G239.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前4條

1 謝博識(shí);新時(shí)期我國(guó)科普期刊編輯特征分析[D];武漢理工大學(xué);2008年

2 羅莉;山東濟(jì)南在校學(xué)生動(dòng)漫產(chǎn)品消費(fèi)行為分析與研究[D];山東大學(xué);2009年

3 高潔;香港獨(dú)立漫畫(huà)研究[D];南京藝術(shù)學(xué)院;2010年

4 王非曉;中國(guó)當(dāng)代動(dòng)漫畫(huà)自由撰稿人創(chuàng)作特點(diǎn)的研究[D];南京藝術(shù)學(xué)院;2012年

本文編號(hào)：2183747