【摘要】：本文通過對我國文學(xué)網(wǎng)站網(wǎng)絡(luò)小說盈利模式現(xiàn)狀的系統(tǒng)分析,洞察網(wǎng)絡(luò)小說盈利模式的特點和問題,旨在尋求解決我國文學(xué)網(wǎng)站網(wǎng)絡(luò)小說盈利模式相關(guān)問題的策略。 本文首先基于盈利模式相關(guān)理論,以及互聯(lián)網(wǎng)產(chǎn)業(yè)的主要盈利模式,根據(jù)我國文學(xué)網(wǎng)站網(wǎng)絡(luò)小說發(fā)展現(xiàn)狀,歸納得出網(wǎng)絡(luò)小說幾種盈利模式:包括收費閱讀、紙質(zhì)出版、影視改編、游戲開發(fā)、動漫改編、話劇改編、有聲讀物、網(wǎng)絡(luò)廣告等。然后指出我國文學(xué)網(wǎng)站網(wǎng)絡(luò)小說盈利模式具有依靠內(nèi)容開發(fā)、強(qiáng)大市場支撐、良好發(fā)展環(huán)境、高新技術(shù)融合等特點,同時,道出現(xiàn)今網(wǎng)絡(luò)小說盈利模式所面臨高難度的版權(quán)保護(hù)、低俗內(nèi)容泛濫、相關(guān)制度不完善、以及傳統(tǒng)文學(xué)挑戰(zhàn)等問題,最后文中認(rèn)為可以通過加大版權(quán)保護(hù)力度和內(nèi)容建設(shè)、延伸網(wǎng)絡(luò)小說價值鏈、完善相關(guān)制度、提供良好融資平臺等應(yīng)對當(dāng)前網(wǎng)絡(luò)小說等策略來破解網(wǎng)絡(luò)小說盈利模式瓶頸問題,以保障網(wǎng)絡(luò)小說盈利模式高效運行。
[Abstract]:Based on the systematic analysis of the current situation of the profit model of Chinese literature website network novel, this paper explores the characteristics and problems of the network novel profit model, and aims to seek the strategies for solving the problems related to the profit model of the literature website network novel in our country. Firstly, based on the theory of profit model and the main profit model of Internet industry, according to the current situation of the development of Chinese literature website network novel, this paper concludes several profit models of network novel, including fee reading, paper publishing, and so on. Film and TV adaptation, game development, animation adaptation, drama adaptation, audiobooks, online advertising, and so on. Then it points out that the profit model of Chinese literature website network novel has the characteristics of relying on content development, strong market support, good development environment, high and new technology integration and so on, at the same time, This paper points out that the current profit model of network novel faces the high difficulty of copyright protection, the proliferation of vulgar content, the imperfection of relevant system, and the challenge of traditional literature, etc. In the end, the author thinks that the copyright protection and content construction can be strengthened. Extending the network novel value chain, perfecting the related system, providing a good financing platform to solve the bottleneck problem of the network novel profit model, so as to ensure the efficient operation of the network novel profit model.
【學(xué)位授予單位】：上海社會科學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：I207.42

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 雷惠玲;網(wǎng)絡(luò)小說社區(qū)迷文化研究[D];吉首大學(xué);2012年

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本文編號：2183675