本文關(guān)鍵詞：我國動(dòng)漫產(chǎn)業(yè)發(fā)展模式研究，，由筆耕文化傳播整理發(fā)布。

基于價(jià)值鏈協(xié)同的我國動(dòng)漫產(chǎn)業(yè)發(fā)展模式研究 Research of Development Pattern of Chinese Animation Industry Based on the Coordination of Value Chain

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摘要：

動(dòng)漫產(chǎn)業(yè)是我國戰(zhàn)略性新興產(chǎn)業(yè)之一,打造中國式動(dòng)漫產(chǎn)業(yè)鏈迫在眉睫。目前中國動(dòng)漫產(chǎn)業(yè)原創(chuàng)能力不足,缺少完整的產(chǎn)業(yè)鏈和成熟的商業(yè)運(yùn)作模式,阻礙了中國動(dòng)漫產(chǎn)業(yè)的發(fā)展。中國原創(chuàng)動(dòng)漫企業(yè)應(yīng)明確自己在整個(gè)產(chǎn)業(yè)鏈中處于核心位置,要把自身角色定位為產(chǎn)業(yè)價(jià)值鏈協(xié)調(diào)者,最終建立起動(dòng)漫產(chǎn)業(yè)循環(huán)價(jià)值鏈,推動(dòng)中國動(dòng)漫產(chǎn)業(yè)的健康發(fā)展。

Abstract： 

Animation industry is one of our strategic new industries,so to build the chain of Chinese-style animation industry is imminent now.At present,the original ability of Chinese animation industry is inadequate,lacking a complete industrial chain and mature mode of commercial operation,and it has hindered the development of Chinese animation industry.The enterprises of Chinese original animation are at the core position of the whole industry chain,and should take the role as the coordinator of the chain,establish the cycle value chain of animation industry finally and promote the healthy development of Chinese animation industry.

  本文關(guān)鍵詞：我國動(dòng)漫產(chǎn)業(yè)發(fā)展模式研究，由筆耕文化傳播整理發(fā)布。