本文選題：本土動(dòng)漫出版 + 現(xiàn)狀��； 參考：《河北大學(xué)》2010年碩士論文

【摘要】： 動(dòng)漫出版是出版業(yè)的重要組成部分,連環(huán)畫作為中國(guó)傳統(tǒng)漫畫的主要形式,曾經(jīng)取得了無限的風(fēng)光。并在世界文化傳播與交流中發(fā)揮了重要的作用。然而,隨著上世紀(jì)80年代末世界漫畫業(yè)的整體轉(zhuǎn)型,中國(guó)的漫畫動(dòng)作反應(yīng)遲緩,未能及時(shí)調(diào)整轉(zhuǎn)型,使得日本、美國(guó)等一些新漫畫大舉入侵我國(guó)漫畫市場(chǎng)。在這種新漫畫的強(qiáng)勢(shì)沖擊下,中國(guó)本土的漫畫出版受到巨大沖擊,開始走向衰落。面對(duì)此情形,我們不但要看到歷史的客觀原因,更要不斷審視自身原因。因此,了解動(dòng)漫出版的現(xiàn)狀,找到其發(fā)展的瓶頸從而“對(duì)癥下藥”,就成為當(dāng)前亟需解決的問題。本文在對(duì)動(dòng)漫出版的概念加以詳述、對(duì)動(dòng)漫出版幾個(gè)重要的歷史階段進(jìn)行回顧的基礎(chǔ)上,通過與美日等動(dòng)漫強(qiáng)國(guó)相對(duì)比的方法,總結(jié)了目前我國(guó)本土動(dòng)漫出版的現(xiàn)狀,分析了制約其發(fā)展的瓶頸。進(jìn)而有針對(duì)性地提出了更新傳統(tǒng)觀念、樹立原創(chuàng)品牌、改進(jìn)出版機(jī)制等方面的發(fā)展策略。為本土動(dòng)漫出版的可持續(xù)發(fā)展提供可供借鑒的意見。
[Abstract]:Comic and cartoon publishing is an important part of the publishing industry. As the main form of Chinese traditional comics, comic books have made limitless scenery and played an important role in the communication and communication of world culture. However, with the whole transformation of the world comic industry at the end of the 80s of last century, the response of Chinese Comics is slow and not timely. Under the strong impact of this new comic book, the Chinese comic book publishing has been greatly impacted and began to decline. In the face of this situation, we should not only see the objective reasons of history, but also examine their own reasons. Therefore, we know the animation publishing. In this paper, the concept of animation publishing is described in detail. On the basis of a review of several important historical stages of animation publishing, this paper summarizes the current domestic animation publishing in China by comparing with the United States and Japan. The current situation and the bottleneck restricting its development are analyzed, and then the development strategies of updating the traditional concept, establishing the original brand and improving the publishing mechanism are put forward. The suggestions are provided for the sustainable development of the local animation publishing.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.2-F;J954

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本文編號(hào)：2082443