本文選題：動(dòng)漫旅游 + 體驗(yàn)經(jīng)濟(jì)　； 參考：《西南財(cái)經(jīng)大學(xué)》2010年碩士論文

【摘要】：旅游的本質(zhì)就是體驗(yàn),一種不可復(fù)制和不可轉(zhuǎn)讓的唯一的感受。自20世紀(jì)90年代末,隨著體驗(yàn)經(jīng)濟(jì)概念的提出,國(guó)內(nèi)外一些學(xué)者紛紛指出,傳統(tǒng)的旅游方式將逐漸被體驗(yàn)式旅游所取代,人們?cè)诼糜芜^(guò)程中追求的是快樂(lè)、刺激和自我實(shí)現(xiàn)。動(dòng)漫旅游作為一種體驗(yàn)性極強(qiáng)的旅游形式,其本質(zhì)特征就是體驗(yàn)。近年來(lái),國(guó)內(nèi)外動(dòng)漫產(chǎn)業(yè)的高速發(fā)展,在世界動(dòng)漫強(qiáng)國(guó)日本、美國(guó)、韓國(guó),動(dòng)漫產(chǎn)業(yè)已經(jīng)成為這些國(guó)家的支柱產(chǎn)業(yè),成為新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。動(dòng)漫產(chǎn)業(yè)鏈中真正帶來(lái)巨額利潤(rùn)的是動(dòng)漫產(chǎn)業(yè)的衍生品,動(dòng)漫旅游作為動(dòng)漫產(chǎn)業(yè)的衍生品之一,由于它具有的極高的體驗(yàn)價(jià)值充分迎合了現(xiàn)代人的口味,受到漫迷群體的極度追捧,動(dòng)漫景點(diǎn)已經(jīng)成為動(dòng)漫強(qiáng)國(guó)的旅游熱點(diǎn)項(xiàng)目。 本文擬以體驗(yàn)經(jīng)濟(jì)和我國(guó)動(dòng)漫產(chǎn)業(yè)的大發(fā)展為背景,找到體驗(yàn)式旅游與動(dòng)漫旅游的結(jié)合點(diǎn)——體驗(yàn)；并以迪斯尼為例分析了體驗(yàn)與動(dòng)漫結(jié)合的綜合效益；在分析我國(guó)現(xiàn)階段動(dòng)漫旅游發(fā)展現(xiàn)狀、原因的基礎(chǔ)之上,淺析了我國(guó)發(fā)展動(dòng)漫旅游的發(fā)展前景,并對(duì)動(dòng)漫旅游的產(chǎn)品方案和營(yíng)銷方式提出了具體策略。全文由五個(gè)部分構(gòu)成。一、導(dǎo)論：在對(duì)國(guó)內(nèi)外相關(guān)研究進(jìn)行綜述的基礎(chǔ)之上,闡述了論文研究的背景及意義、研究?jī)?nèi)容、研究方法。二、動(dòng)漫旅游發(fā)展的基礎(chǔ)理論探索：從動(dòng)漫旅游發(fā)展的背景以及動(dòng)漫與旅游存在的潛在關(guān)系闡述發(fā)展動(dòng)漫旅游的現(xiàn)實(shí)可能性,并從年齡階段、消費(fèi)特征等方面對(duì)動(dòng)漫旅游的市場(chǎng)群體進(jìn)行了細(xì)分。三、中國(guó)動(dòng)漫旅游發(fā)展的原則與策略：分析了中國(guó)動(dòng)漫旅游發(fā)展的現(xiàn)狀；確定其發(fā)展原則；并提出了發(fā)展策略：包括產(chǎn)品策略和營(yíng)銷策略。四、結(jié)語(yǔ)。
[Abstract]:The essence of tourism is experience, the only feeling that can not be copied and transferred. Since the end of 1990s, with the introduction of the concept of experience economy, some scholars at home and abroad have pointed out that the traditional tourism mode will be gradually replaced by experiential tourism, and people are pursuing happiness, stimulation and self-realization in the process of tourism. Animation tourism as a highly experiential form of tourism, its essential feature is experience. In recent years, the rapid development of animation industry at home and abroad, in the world animation power Japan, the United States, South Korea, animation industry has become the pillar industry of these countries, has become a new economic growth point. Animation industry chain really brings huge profits is the animation industry derivatives, animation tourism as one of the derivatives of the animation industry, because it has a very high experience value to fully meet the taste of modern people. By the fans of extreme popularity, animation attractions have become a powerful animation tourism projects. Based on the experience economy and the great development of the animation industry in China, this paper tries to find the combination point of experience tourism and animation tourism-experience, and take Disney as an example to analyze the comprehensive benefits of the combination of experience and animation. Based on the analysis of the present situation and the reasons of the development of animation tourism in China, this paper analyzes the prospect of the development of animation tourism in China, and puts forward specific strategies for the product scheme and marketing mode of animation tourism. The full text consists of five parts. First, introduction: on the basis of summarizing the related research at home and abroad, this paper expounds the background and significance, research contents and research methods of the thesis. Second, the basic theory of the development of animation tourism: from the background of the development of animation tourism and the potential relationship between animation and tourism, expound the realistic possibility of the development of animation tourism, and from the age stage, Consumer characteristics and other aspects of the animation tourism market groups have been subdivided. Third, the principles and strategies of the development of China's animation tourism: analyze the current situation of the development of China's animation tourism; determine its development principles; and put forward the development strategy, including product strategy and marketing strategy. Conclusion.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F592;F719

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 莫林麗;文化型旅游景區(qū)游客體驗(yàn)研究[D];廣西師范大學(xué);2012年

，

本文編號(hào)：1852330