本文選題：動漫旅游 + 體驗經(jīng)濟��； 參考：《西南財經(jīng)大學(xué)》2010年碩士論文

【摘要】：旅游的本質(zhì)就是體驗,一種不可復(fù)制和不可轉(zhuǎn)讓的唯一的感受。自20世紀90年代末,隨著體驗經(jīng)濟概念的提出,國內(nèi)外一些學(xué)者紛紛指出,傳統(tǒng)的旅游方式將逐漸被體驗式旅游所取代,人們在旅游過程中追求的是快樂、刺激和自我實現(xiàn)。動漫旅游作為一種體驗性極強的旅游形式,其本質(zhì)特征就是體驗。近年來,國內(nèi)外動漫產(chǎn)業(yè)的高速發(fā)展,在世界動漫強國日本、美國、韓國,動漫產(chǎn)業(yè)已經(jīng)成為這些國家的支柱產(chǎn)業(yè),成為新的經(jīng)濟增長點。動漫產(chǎn)業(yè)鏈中真正帶來巨額利潤的是動漫產(chǎn)業(yè)的衍生品,動漫旅游作為動漫產(chǎn)業(yè)的衍生品之一,由于它具有的極高的體驗價值充分迎合了現(xiàn)代人的口味,受到漫迷群體的極度追捧,動漫景點已經(jīng)成為動漫強國的旅游熱點項目。 本文擬以體驗經(jīng)濟和我國動漫產(chǎn)業(yè)的大發(fā)展為背景,找到體驗式旅游與動漫旅游的結(jié)合點——體驗；并以迪斯尼為例分析了體驗與動漫結(jié)合的綜合效益；在分析我國現(xiàn)階段動漫旅游發(fā)展現(xiàn)狀、原因的基礎(chǔ)之上,淺析了我國發(fā)展動漫旅游的發(fā)展前景,并對動漫旅游的產(chǎn)品方案和營銷方式提出了具體策略。全文由五個部分構(gòu)成。一、導(dǎo)論：在對國內(nèi)外相關(guān)研究進行綜述的基礎(chǔ)之上,闡述了論文研究的背景及意義、研究內(nèi)容、研究方法。二、動漫旅游發(fā)展的基礎(chǔ)理論探索：從動漫旅游發(fā)展的背景以及動漫與旅游存在的潛在關(guān)系闡述發(fā)展動漫旅游的現(xiàn)實可能性,并從年齡階段、消費特征等方面對動漫旅游的市場群體進行了細分。三、中國動漫旅游發(fā)展的原則與策略：分析了中國動漫旅游發(fā)展的現(xiàn)狀；確定其發(fā)展原則；并提出了發(fā)展策略：包括產(chǎn)品策略和營銷策略。四、結(jié)語。
[Abstract]:The essence of tourism is experience, the only feeling that can not be copied and transferred. Since the end of 1990s, with the introduction of the concept of experience economy, some scholars at home and abroad have pointed out that the traditional tourism mode will be gradually replaced by experiential tourism, and people are pursuing happiness, stimulation and self-realization in the process of tourism. Animation tourism as a highly experiential form of tourism, its essential feature is experience. In recent years, the rapid development of animation industry at home and abroad, in the world animation power Japan, the United States, South Korea, animation industry has become the pillar industry of these countries, has become a new economic growth point. Animation industry chain really brings huge profits is the animation industry derivatives, animation tourism as one of the derivatives of the animation industry, because it has a very high experience value to fully meet the taste of modern people. By the fans of extreme popularity, animation attractions have become a powerful animation tourism projects. Based on the experience economy and the great development of the animation industry in China, this paper tries to find the combination point of experience tourism and animation tourism-experience, and take Disney as an example to analyze the comprehensive benefits of the combination of experience and animation. Based on the analysis of the present situation and the reasons of the development of animation tourism in China, this paper analyzes the prospect of the development of animation tourism in China, and puts forward specific strategies for the product scheme and marketing mode of animation tourism. The full text consists of five parts. First, introduction: on the basis of summarizing the related research at home and abroad, this paper expounds the background and significance, research contents and research methods of the thesis. Second, the basic theory of the development of animation tourism: from the background of the development of animation tourism and the potential relationship between animation and tourism, expound the realistic possibility of the development of animation tourism, and from the age stage, Consumer characteristics and other aspects of the animation tourism market groups have been subdivided. Third, the principles and strategies of the development of China's animation tourism: analyze the current situation of the development of China's animation tourism; determine its development principles; and put forward the development strategy, including product strategy and marketing strategy. Conclusion.
【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F592;F719

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 莫林麗;文化型旅游景區(qū)游客體驗研究[D];廣西師范大學(xué);2012年

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本文編號：1852330