發(fā)布時(shí)間：2018-05-04 00:25

  本文選題：手機(jī)動(dòng)漫 + 顧客價(jià)值�。� 參考：《湖南大學(xué)》2010年碩士論文

【摘要】： 手機(jī)動(dòng)漫被認(rèn)為是中國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展的新契機(jī)、動(dòng)漫產(chǎn)業(yè)發(fā)展的明星和3G時(shí)代新的經(jīng)濟(jì)增長(zhǎng)點(diǎn),市場(chǎng)前景誘人。戰(zhàn)略始于顧客,顧客決定產(chǎn)品,成功的戰(zhàn)略要找到更新的、更有效的方法滿足顧客的需要和欲望,獲取顧客忠誠(chéng),離不開對(duì)顧客價(jià)值的探討。 本文在對(duì)顧客價(jià)值及其創(chuàng)新理論的概念、特點(diǎn)、流程、目標(biāo)等進(jìn)行深入分析的基礎(chǔ)之上,以我國(guó)手機(jī)動(dòng)漫的產(chǎn)業(yè)環(huán)境、產(chǎn)品特點(diǎn)、服務(wù)現(xiàn)狀、市場(chǎng)結(jié)構(gòu)、供求狀況等為行業(yè)背景,對(duì)手機(jī)動(dòng)漫顧客價(jià)值創(chuàng)新機(jī)會(huì)、創(chuàng)新資源配置、創(chuàng)新方法等問題進(jìn)行了研究。 研究認(rèn),為手機(jī)動(dòng)漫顧客價(jià)值創(chuàng)新機(jī)會(huì)的識(shí)別依據(jù)是客戶聯(lián)盟,識(shí)別方法是供求分析法,手機(jī)動(dòng)漫顧客價(jià)值創(chuàng)新的最大機(jī)會(huì)是手機(jī)動(dòng)漫產(chǎn)品,其次是服務(wù)、品牌和成本價(jià)值的創(chuàng)新。手機(jī)動(dòng)漫顧客價(jià)值創(chuàng)新需要一定的資源配置,包括技術(shù)、人才、資金等內(nèi)部資源和政府支持、行業(yè)合作等外部資源。手機(jī)動(dòng)漫顧客價(jià)值創(chuàng)新方法主要有四種：產(chǎn)品價(jià)值創(chuàng)新方法、服務(wù)價(jià)值創(chuàng)新方法、品牌價(jià)值創(chuàng)新方法、成本價(jià)值創(chuàng)新方法。
[Abstract]:Mobile animation is regarded as a new opportunity for the development of China's animation industry, the star of the development of animation industry and the new economic growth point of 3G era, the market prospect is attractive. The strategy begins with the customer, the customer decides the product, the successful strategy must find the renewal, the more effective method to satisfy the customer's need and desire, obtains the customer loyalty, cannot leave the discussion to the customer value. Based on the in-depth analysis of the concept, characteristics, process and objectives of customer value and its innovation theory, this paper takes the industrial environment, product characteristics, service status and market structure of mobile phone animation in China as an example. Supply and demand is the background of the industry. This paper studies the opportunity of customer value innovation, the allocation of innovative resources and the innovative methods. According to the research, the identification of customer value innovation opportunities for mobile phone animation is based on customer alliance, the identification method is supply and demand analysis, the biggest opportunity for customer value innovation of mobile animation is mobile phone animation products, followed by service. Brand and cost value innovation. The customer value innovation of mobile animation needs certain resources allocation, including internal resources, such as technology, talent, funds, and external resources such as government support, industry cooperation and so on. There are four methods of customer value innovation: product value innovation method, service value innovation method, brand value innovation method, cost value innovation method.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F274

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本文編號(hào)：1840769