本文選題：湖南哆咪七彩公司 + 動漫產(chǎn)業(yè)�。� 參考：《湖南大學(xué)》2009年碩士論文

【摘要】：我國動漫產(chǎn)業(yè)尚處于成長期,存在著很大的發(fā)展空間,行業(yè)前景使的業(yè)外資金紛紛進入動漫企業(yè)。競爭日趨白熱化,而且產(chǎn)業(yè)內(nèi)民營經(jīng)濟的成份日趨高漲,民營動漫企業(yè)制定切實可行的戰(zhàn)略方案,是其生存和發(fā)展的迫切需要。 本文首先分析了湖南哆咪七彩影視文化傳播有限公司(以下簡稱:湖南哆咪七彩公司)外部的一般環(huán)境,接著分析了湖南哆咪七彩公司的內(nèi)部環(huán)境,對企業(yè)內(nèi)部資源進行評估,分析出企業(yè)發(fā)展中主要存在的問題。并且應(yīng)用SWOT分析法進行分析,在明確動漫產(chǎn)業(yè)外部環(huán)境中的機會與挑戰(zhàn)后,詳細(xì)研究了湖南哆咪七彩公司的內(nèi)部資源與能力并對其做出了科學(xué)的評估。在此基礎(chǔ)上,對湖南哆咪七彩公司產(chǎn)業(yè)戰(zhàn)略的選擇、戰(zhàn)略的重點進行研究,運用戰(zhàn)略管理理論工具制定了湖南哆咪七彩公司產(chǎn)業(yè)發(fā)展戰(zhàn)略,并且探究了戰(zhàn)略實施的措施和對策。 通過研究,本文得出如下結(jié)論:動漫產(chǎn)業(yè)目前正處在行業(yè)生命周期的成長階段,其中發(fā)展前景持續(xù)看好,但市場競爭將日益加劇,湖南哆咪七彩公司應(yīng)當(dāng)明確走多元化和縱向一體化的道路,努力在競爭中實現(xiàn)成本領(lǐng)先和差異化優(yōu)勢,同時,為了保證戰(zhàn)略的實施,湖南哆咪七彩公司必須結(jié)合公司的實際情況努力在品牌原創(chuàng)及核心競爭力、人才結(jié)構(gòu)、制作流程、營銷整合、面臨的困境等方面建立與企業(yè)戰(zhàn)略相適應(yīng)的運行機制。 本文的研究成果對于發(fā)展中的中國動漫企業(yè)在制定發(fā)展戰(zhàn)略時有一定的參考價值。
[Abstract]:China's animation industry is still in the growing period, there is a lot of room for development, industry prospects make the off-industry funds have entered animation companies. The competition is becoming more and more intense, and the component of the private economy in the industry is rising day by day. It is the urgent need for the survival and development of the private animation enterprises to formulate feasible strategic plans. This paper first analyzes the general external environment of Hunan Dori Qicai Film and Television Culture Communication Co., Ltd. (hereinafter referred to as Hunan duo Mi Qicai Company), then analyzes the internal environment of Hunan duo Mi QiCai Company, and evaluates the internal resources of the enterprise. The main problems in the development of enterprises are analyzed. After analyzing the opportunities and challenges in the external environment of animation industry by using SWOT analysis, this paper studies in detail the internal resources and capabilities of Hunan Dori Qicai Company and makes a scientific evaluation of them. On this basis, the paper studies the choice of industrial strategy and the key points of the strategy of Hunan Dori QiCai Co., Ltd., makes the industrial development strategy of Hunan Dori Qicai Company by using the strategic management theory tools, and probes into the measures and countermeasures for the implementation of the strategy. Through the research, this paper draws the following conclusion: the animation industry is in the growth stage of the industry life cycle at present, among which the development prospect continues to be optimistic, but the market competition will be intensified day by day. In order to ensure the implementation of the strategy, the Hunan duo Mi QiCai Company should clearly take the path of diversification and vertical integration and strive to achieve cost leadership and differentiation advantage in the competition. In combination with the actual situation of the company, Hunan duo Mi Qicai Company must make great efforts to establish a running mechanism suitable to the enterprise strategy in the aspects of brand originality and core competitiveness, talent structure, production process, marketing integration, and the difficulties faced by the company. The research results of this paper have certain reference value for developing Chinese animation companies in formulating development strategy.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F272;F719

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 李冰銳;吉林動漫集團發(fā)展戰(zhàn)略研究[D];吉林大學(xué);2012年

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本文編號：1831626