本文選題：網(wǎng)絡(luò)文化產(chǎn)業(yè) + 發(fā)展現(xiàn)狀��； 參考：《大連理工大學(xué)》2013年碩士論文

【摘要】：網(wǎng)絡(luò)文化產(chǎn)業(yè)是大連市新的經(jīng)濟(jì)增長點(diǎn),是知識經(jīng)濟(jì)時代最具競爭力的產(chǎn)業(yè)之一。加快發(fā)展大連市網(wǎng)絡(luò)文化產(chǎn)業(yè),可以使大連市在新時代的發(fā)展與競爭中立于不敗之地。本文主要采取理論研究和實(shí)證分析相結(jié)合的研究方法,并結(jié)合新聞學(xué)、經(jīng)濟(jì)學(xué)等學(xué)科的相關(guān)理論,分析了大連市網(wǎng)絡(luò)文化產(chǎn)業(yè)發(fā)展現(xiàn)狀、存在的問題,進(jìn)而提出大連市網(wǎng)絡(luò)文化產(chǎn)業(yè)的發(fā)展策略。 大連市網(wǎng)絡(luò)文化產(chǎn)業(yè)經(jīng)歷了三個發(fā)展階段。現(xiàn)在,大連市文化產(chǎn)業(yè)的迅速發(fā)展為網(wǎng)絡(luò)文化產(chǎn)業(yè)的發(fā)展奠定良好基礎(chǔ)；市民對網(wǎng)絡(luò)購物等網(wǎng)絡(luò)文化消費(fèi)始終抱有較高熱情,網(wǎng)絡(luò)文化消費(fèi)水平持續(xù)上升,發(fā)展前景廣闊；以服務(wù)外包為主要特色的軟件業(yè)和動漫產(chǎn)業(yè)正在向原創(chuàng)為主轉(zhuǎn)型,為大連市網(wǎng)絡(luò)文化產(chǎn)業(yè)發(fā)展注入活力；而三網(wǎng)融合的逐步推進(jìn),更有可能助推網(wǎng)絡(luò)文化產(chǎn)業(yè)的發(fā)展。 現(xiàn)階段,大連市網(wǎng)絡(luò)文化產(chǎn)業(yè)已經(jīng)取得諸多成就,尤其形成了具有大連特色的四種產(chǎn)業(yè)分類,即互聯(lián)網(wǎng)與電信網(wǎng)、計算機(jī)服務(wù)和軟件業(yè)、廣播電視網(wǎng)和網(wǎng)絡(luò)動漫。但是,目前大連市網(wǎng)絡(luò)文化產(chǎn)業(yè)還存在一些問題,例如：對網(wǎng)絡(luò)文化產(chǎn)業(yè)認(rèn)知程度不足、原創(chuàng)產(chǎn)品開發(fā)貧乏、經(jīng)營管理市場不完善等等。針對這些問題,筆者認(rèn)為在管理層面,應(yīng)該加強(qiáng)組織的管理與運(yùn)作,加大對整個產(chǎn)業(yè)的投入力度；在經(jīng)營層面,應(yīng)該注重企業(yè)的網(wǎng)絡(luò)文化產(chǎn)業(yè)發(fā)展意識和消費(fèi)者網(wǎng)絡(luò)文化素養(yǎng)；在網(wǎng)絡(luò)服務(wù)方面,應(yīng)該加強(qiáng)網(wǎng)絡(luò)動漫創(chuàng)新力度,拓展三網(wǎng)融合覆蓋面；同時注重人才培養(yǎng)和原創(chuàng)產(chǎn)品的開發(fā),打造優(yōu)秀網(wǎng)絡(luò)文化
[Abstract]:Network culture industry is a new economic growth point of Dalian and one of the most competitive industries in the era of knowledge economy. Speeding up the development of Dalian's network culture industry can make Dalian in an invincible position in the development and competition of the new era. This paper mainly adopts the research method of combining theoretical research and empirical analysis, and combining with the relevant theories of journalism, economics and other disciplines, analyzes the current situation and existing problems of the development of network culture industry in Dalian. Then put forward the development strategy of Dalian network culture industry. Dalian network culture industry has experienced three stages of development. At present, the rapid development of cultural industry in Dalian lays a good foundation for the development of network culture industry, the citizens always have a high enthusiasm for online shopping and other network cultural consumption, the consumption level of network culture continues to rise, and the development prospect is broad. The software industry and animation industry, which is characterized by service outsourcing, is transforming to originality, injecting vitality into the development of Dalian's network culture industry, and the gradual promotion of the integration of three networks is more likely to promote the development of network culture industry. At present, Dalian network culture industry has made many achievements, especially the formation of Dalian with the characteristics of four types of industry classification, namely Internet and telecommunications network, computer services and software industry, radio and television network and network animation. However, there are still some problems in Dalian's network culture industry at present, such as insufficient knowledge of network culture industry, poor development of original products, imperfect management market and so on. In view of these problems, the author believes that the management and operation of the organization should be strengthened, and the investment in the whole industry should be increased, and at the management level, attention should be paid to the awareness of the development of the enterprise's network culture industry and the consumer's network culture literacy. In the network service aspect, should strengthen the network animation innovation dynamics, expands the three nets fusion coverage, at the same time pays attention to the talented person training and the original product development, creates the outstanding network culture
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124

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