本文選題：插畫　切入點(diǎn)：城市引導(dǎo)　出處：《浙江理工大學(xué)》2012年碩士論文

【摘要】：本文就插畫形式及技法在城市引導(dǎo)中的使用空間和優(yōu)勢進(jìn)行了分析，筆者對杭州現(xiàn)有插畫設(shè)計(jì)在城市引導(dǎo)上的運(yùn)用進(jìn)行了實(shí)地調(diào)查，結(jié)合基本理論做出了功能性的分類和應(yīng)用規(guī)律的初探。地圖，指示牌，城市公共基礎(chǔ)設(shè)施等諸多方面都是插畫元素特性發(fā)揮的舞臺，也是旅游城市進(jìn)階發(fā)展的重要組成要素。怎么樣讓杭州能繼續(xù)領(lǐng)先于全國旅游城市之林？怎么樣增加杭城對國外游客的吸引力？就是本論文的撰寫初衷。 通過一系列的調(diào)查和分析，筆者發(fā)現(xiàn)隨著城市發(fā)展到現(xiàn)階段，城市文化和城市細(xì)節(jié)變得越來越重要和緊迫，展現(xiàn)和維護(hù)城市的文化形象，不斷適應(yīng)時代的發(fā)展是中國沿海諸多城市的共同問題，不僅需要有特色，更需要有區(qū)別于他人的優(yōu)勢。插畫具有這樣的功能和特征，從它的起源和發(fā)展便可以看出插畫一直扮演著一個推廣和維護(hù)的角色。杭州本身也具備著插畫發(fā)展的“沃土”，不僅擁有“動漫之都”的封號，還有政府的政策支持和人才優(yōu)勢等其他城市不可及的優(yōu)勢。此外，作為傳統(tǒng)旅游城市的杭州同時也面臨著諸多的挑戰(zhàn)，例如城市引導(dǎo)設(shè)施不夠人性化、死板，，城市文化不夠鮮明等問題。通過對杭城已有插畫設(shè)計(jì)運(yùn)用及對插畫在地圖設(shè)計(jì)上的運(yùn)用的分析，可以看出插畫在城市引導(dǎo)中有著特殊的定位和意義，或?qū)⒃诤贾菸磥淼穆糜伟l(fā)展中起到相當(dāng)?shù)淖饔谩?文章主要采取了文獻(xiàn)研究法，查閱已有的相關(guān)研究成果，并對文獻(xiàn)進(jìn)行整理和總結(jié)；實(shí)踐探索法，多走多記，實(shí)地考察，多與當(dāng)?shù)厝藴贤�，了解事物發(fā)展過程，收入第一手資料，作為實(shí)踐依據(jù)；閱讀分析法，深入觀察所搜集到的老舊期刊及設(shè)計(jì)作品，對其畫面語言進(jìn)行解讀，從而為本文提供更直觀的論述依據(jù)等等。 從學(xué)科方面，擴(kuò)展了插畫的應(yīng)用領(lǐng)域，提高了插畫的實(shí)踐性；從應(yīng)用方面，解決了旅行者的行路困難，讓旅途更便利；從宏觀方面，提升了城市的綜合競爭力，使城市資源最大化利用�？梢灶A(yù)見插畫的運(yùn)用，能讓一個旅游城市更具活力，更有效地維護(hù)和激活城市形象，達(dá)到所預(yù)期的目標(biāo)。
[Abstract]:This paper analyzes the use space and advantage of illustration forms and techniques in urban guidance, and the author makes a field investigation on the application of Hangzhou's current illustration design in urban guidance.Combined with the basic theory to make the functional classification and application of the law of exploration.Maps, signs, urban public infrastructure and many other aspects are the stage to display the characteristics of illustration elements, but also an important component of the advanced development of tourist cities.How can Hangzhou continue to be ahead of the national tourist cities?How to increase the attraction of Hangzhou to foreign tourists?This is the original intention of this paper.Through a series of investigation and analysis, the author finds that with the development of the city to the present stage, urban culture and urban details become more and more important and urgent, showing and maintaining the cultural image of the city.Adapting to the development of the times is a common problem in many cities along the coast of China. It needs not only its own characteristics, but also the advantages that are different from others.Illustration has such functions and characteristics, from its origin and development can be seen that illustration has been playing a role in promotion and maintenance.Hangzhou has its own "fertile soil" for illustration development, not only with the title of "animation capital", but also with the government's policy support and talent advantages that other cities can not reach.In addition, as a traditional tourist city, Hangzhou also faces many challenges, such as the lack of humanization of the city's guiding facilities, rigid, urban culture is not clear enough and so on.Based on the analysis of the use of the illustration design in Hangzhou and the application of the illustration in the map design, it can be seen that the illustration has a special orientation and significance in the urban guidance, or will play a considerable role in the future tourism development of Hangzhou.This article mainly adopts the literature research method, looks up the existing related research results, and carries on the collation and the summary to the literature; the practice exploration method, many walks more notes, the field investigation, the many communication with the local people, understands the thing development process,As the basis of practice; reading analysis, in-depth observation of the collection of old periodicals and design works, to interpret the language of their pictures, so as to provide a more intuitive discussion basis for this article, and so on.From the subject aspect, it expands the application field of illustrations and improves the practicality of illustrations; from the aspect of application, it solves the traveller's travel difficulties and makes the journey more convenient; from the macro aspect, it enhances the comprehensive competitiveness of the city.To maximize the utilization of urban resources.It can be predicted that the use of illustrations can make a tourist city more dynamic, more effective to maintain and activate the image of the city, and achieve the desired goal.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J218.5

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本文編號：1712634