本文選題：動(dòng)漫廣告　切入點(diǎn)：廣告設(shè)計(jì)專業(yè)　出處：《湖南師范大學(xué)》2009年碩士論文

【摘要】： 動(dòng)漫作為一種新的經(jīng)濟(jì)增長點(diǎn),以其作品獨(dú)特的創(chuàng)意和繪制的手法,已經(jīng)擴(kuò)展到佇立在時(shí)代風(fēng)潮浪尖的廣告行業(yè),動(dòng)漫與廣告的結(jié)合,已成為了一種大眾喜愛的文化傳播形式。目前,在國內(nèi)高等美術(shù)院校的廣告設(shè)計(jì)專業(yè)中,動(dòng)漫課程并沒有廣泛設(shè)置和實(shí)施,基于對(duì)廣告設(shè)計(jì)教育和動(dòng)漫課程的本質(zhì)認(rèn)識(shí),本論文闡述了動(dòng)漫課程在高校廣告設(shè)計(jì)專業(yè)中設(shè)置的必要性;廣告設(shè)計(jì)專業(yè)中動(dòng)漫課程的設(shè)置與教學(xué)存在的問題;廣告設(shè)計(jì)專業(yè)中的動(dòng)漫課程設(shè)置的原則、保障體系、具體內(nèi)容;以及有關(guān)的教學(xué)方法進(jìn)行較為系統(tǒng)的研究。本論文綜合運(yùn)用相關(guān)文獻(xiàn)的取證分析、新資訊網(wǎng)絡(luò)信息的收集及實(shí)際案例的跟蹤調(diào)查等手段,靈活運(yùn)用調(diào)查法、分析法、統(tǒng)計(jì)法、比較法、個(gè)案研究法等多種方法,在參考分析了大量的文獻(xiàn)資料的基礎(chǔ)上結(jié)合了有說服力的例證資料,理清課程結(jié)構(gòu)與培養(yǎng)目標(biāo)等諸方面問題的內(nèi)外在聯(lián),力爭在前人研究的基礎(chǔ)上找尋美術(shù)院校動(dòng)漫課程與廣告設(shè)計(jì)專業(yè)的結(jié)合點(diǎn),并且將動(dòng)漫課程設(shè)置和教學(xué)直接切入到具體的廣告設(shè)計(jì)課程結(jié)構(gòu)案例當(dāng)中加以論述,以期挖掘問題的本質(zhì),探索現(xiàn)實(shí)問題的解決途徑。研究高校廣告設(shè)計(jì)專業(yè)中動(dòng)漫課程設(shè)置與教學(xué)理論,有助于完善日趨成熟的高校廣告設(shè)計(jì)專業(yè)教學(xué)體系,培養(yǎng)復(fù)合型的廣告設(shè)計(jì)人才,推進(jìn)中國廣告和動(dòng)漫產(chǎn)業(yè)的進(jìn)一步發(fā)展。
[Abstract]:Animation as a new economic growth point, with its unique creativity and drawing methods, has expanded to stand in the era of the wave of advertising industry, the combination of animation and advertising, has become a popular form of cultural communication.At present, in the advertising design major of domestic art colleges, the animation curriculum has not been widely set up and implemented, based on the essential understanding of advertising design education and animation curriculum.This paper expounds the necessity of setting up the animation course in the advertising design major in colleges and universities, the problems in the setting and teaching of the animation course in the advertising design specialty, the principles and the guarantee system of the animation course setting in the advertising design specialty.Specific content; as well as related teaching methods for a more systematic study.This paper synthetically uses the relevant literature evidence analysis, the new information network information collection and the actual case follow-up investigation and so on means, nimbly uses the investigation method, the analysis method, the statistics method, the comparison method, the case study method and so on many kinds of methods,On the basis of reference and analysis of a large number of documents and materials, the paper combines persuasive illustrative materials, clarifies the internal and external connection of curriculum structure and training objectives, and so on.Strive to find the combination of animation curriculum and advertising design specialty on the basis of previous studies, and directly cut the animation curriculum and teaching into the specific advertising design curriculum structure case to be discussed.In order to explore the nature of the problem, explore the solution of practical problems.The research on the curriculum and teaching theory of animation and animation in advertising design specialty of colleges and universities is helpful to improve the teaching system of advertising design specialty in colleges and universities, train the compound talents of advertising design, and promote the further development of advertising and animation industry in China.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：J524.3-4

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本文編號(hào)：1708410