本文關(guān)鍵詞：關(guān)于國產(chǎn)動漫產(chǎn)業(yè)發(fā)展與市場策略分析，由筆耕文化傳播整理發(fā)布。

碩士畢業(yè)論文

關(guān)于國產(chǎn)動漫產(chǎn)業(yè)發(fā)展與市場策略分析

學(xué)科專業(yè)：廣播電視藝術(shù)學(xué)

研究方向：電視文藝

摘 要

“動漫”，顧名思義，就是動畫和漫畫的合稱。傳統(tǒng)的漫畫是繪畫和文學(xué)結(jié)合的產(chǎn)物，具有諷刺和幽默的敘事功能，類似于文學(xué)作品上的“漫談”和“漫筆”。通過夸張變形，輕松隨意的繪畫體現(xiàn)作者的思想感情。當(dāng)今動漫，早就超過了原來動畫和漫畫的傳統(tǒng)范疇，20世紀(jì)60年代，日本動漫大師手冢治蟲，最早把電影分鏡頭語言融入到漫畫構(gòu)圖之中。同時還將自己的漫畫作品直接改變成動畫作品。從此日本動漫界紛紛效仿并迅速風(fēng)靡全球，在上個世紀(jì)八十年代這種動漫形式傳到中國。我國動漫產(chǎn)業(yè)在經(jīng)歷了高潮，衰落，近幾年也開始復(fù)蘇，且緩慢的發(fā)展著。

二十一世紀(jì)的今天，動漫已經(jīng)深入到各行各業(yè)，且形成產(chǎn)業(yè)化。世界各國都開始重視動漫產(chǎn)業(yè)所帶了的經(jīng)濟(jì)效益和文化影響。我們常說的動漫產(chǎn)業(yè)，已經(jīng)從漫畫，卡通，延伸到包括網(wǎng)絡(luò)、傳媒，通信，以及在此基礎(chǔ)上開發(fā)出來的各類游戲，玩具、服裝、生活用品等，美國，日本等動漫大國在動漫產(chǎn)業(yè)上的成功發(fā)展為我國建立自己的動漫理論體系提供了參考。

我國地大物博，擁有深厚的歷史文化底蘊(yùn)，在動漫產(chǎn)業(yè)的發(fā)展上，我們具有很多的優(yōu)勢。發(fā)展前景很是樂觀。但是長期以來，國內(nèi)動漫市場一直被外國動畫占據(jù)，在美國、日本動畫業(yè)的強(qiáng)烈沖擊下，不僅僅造成了我國巨大經(jīng)濟(jì)利益的損失，更多的是在世界文化交流日益頻繁的今天，讓我國在民族文化的傳播上處于劣勢。如何利用我國五千年的文化背景，，利用我國的優(yōu)勢，建立自己的動漫理論體系，發(fā)展自己的動漫產(chǎn)業(yè)，打破長期被外來動漫占領(lǐng)的市場的局面，在世界舞臺上贏得一席之位，是我們需要深入思考的問題。

關(guān)鍵詞：動漫產(chǎn)業(yè) 理論體系 市場 發(fā)展

Abstract

"Cartoon", as the name implies, is called the animation and cartoon. The traditional cartoon is painting and the combination of literature, and has the function of humor, similar narrative literature works on discussing "and" ManBi ". Through exaggeration, relaxed and optional paintings embody the thoughts and feelings of the author. Today's animation, have more than the original tradition of anime and manga, in the 1960s, Japanese cartoon master tezuka osama FenJingTou film, the first language into comic composition. Chinese cartoon industry experienced in the climax, decline, in recent years, and also began to slow development.

The 21st century, anime have stretched into formation and industrialization. All countries in the world begin cartoon industry with the economic and cultural influence. We often say the anime cartoons from industry, has been extended to include cartoon, network, communication, communication, and on the basis of all kinds of games developed, toys, clothing, daily necessities, etc, the United States, Japan, cartoon animation industry in the country's successful development for our country to build their own cartoon theoretical system provides reference.

China is a vast land, with profound historical culture, in the cartoon industry development, we have a lot of advantages. Development foreground is very optimistic. But for a long time, the market has been foreign domestic cartoon animation occupies in the United States, Japan, animation industry of China, not only caused a great loss of economic interests, more is in the world cultural exchanges have become increasingly frequent today, let our national culture in the spread of a disadvantage. How to use our five thousand years of cultural background, use our advantage, to build their own cartoon theoretical system, develop their own cartoon industry, break by external long-term occupation of the animation in the world market, win a seat on the stage, we need to think deeply about the problem.

Key words: T Animation industry；Theoretical system ；Market；development

目 錄

中文摘要?????????????????????????????Ⅰ 英文摘要?????????????????????????????Ⅱ 目 錄?????????????????????????????Ⅲ 引 言?????????????????????????????1

第一章 世界動漫產(chǎn)業(yè)的發(fā)展現(xiàn)狀??????????????????2

第一節(jié) 美國日本動漫產(chǎn)業(yè)的發(fā)展?????????????????2

第二節(jié) 世界各國動漫產(chǎn)業(yè)發(fā)展對我國的啟示????????????4

第二章 國產(chǎn)動漫產(chǎn)業(yè)的現(xiàn)狀????????????????????7

第一節(jié) 國產(chǎn)動漫產(chǎn)業(yè)的發(fā)展?fàn)顩r?????????????????7

第二節(jié) 國產(chǎn)動漫產(chǎn)業(yè)的發(fā)展優(yōu)勢?????????????????8

第三節(jié) 中國動漫產(chǎn)業(yè)存在的問題?????????????????10

第三章 全國各地動漫產(chǎn)業(yè)基地的發(fā)展????????????????13

第一節(jié) 《喜羊羊與灰太狼》的成功????????????????13

第二節(jié) 各地區(qū)動漫產(chǎn)業(yè)基地的發(fā)展????????????????14

第四章 國產(chǎn)動漫產(chǎn)業(yè)的前景展望和發(fā)展策略?????????????17

第一節(jié) 國產(chǎn)動漫產(chǎn)業(yè)發(fā)展的重要意義???????????????17

第二節(jié) 國產(chǎn)動漫產(chǎn)業(yè)的發(fā)展策略?????????????????18 結(jié) 語?????????????????????????????21 參考文獻(xiàn)?????????????????????????????22 后 記?????????????????????????????23

  本文關(guān)鍵詞：關(guān)于國產(chǎn)動漫產(chǎn)業(yè)發(fā)展與市場策略分析，由筆耕文化傳播整理發(fā)布。