本文選題：日本可愛文化　切入點：卡通文化　出處：《湖南師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：可愛文化是伴隨著日本動漫產(chǎn)業(yè)的發(fā)展而形成的新興文化,主要是通過動畫,漫畫,動漫游戲以及衍生商品等傳達(dá)其文化內(nèi)涵。隨著社會的發(fā)展,人們的工作和生活壓力增大,其思想、情感和行為也發(fā)生著相應(yīng)的變化,“可愛,活潑,漂亮”的消費(fèi)產(chǎn)品受到了很多人尤其是年輕人的歡迎和追捧。在新一代人們文化思想的變化中,可愛文化這一現(xiàn)代文化現(xiàn)象也就應(yīng)運(yùn)而生了 自1970年代以來,“可愛”已經(jīng)成為日本文化的重要元素,舉凡大眾文化、娛樂、衣著、飲食、玩具、裝扮、行為與禮節(jié)等等,無不受其影響。日本人正在做的,就是借助“可愛文化”對世界各國進(jìn)行文化滲透,以“卡通、幽默、娛樂、親和力”等特性來影響受眾(特別是青少年)的審美標(biāo)準(zhǔn)和價值觀,從而使受眾在潛意識中對日本文化產(chǎn)生親近感和認(rèn)同感,以此來確立日本在世界的文化霸權(quán)地位。也正是由于這樣的文化滲透,日本的“哆啦a夢”、“hellokitty”、“皮卡丘”成為了伴隨新一代少年兒童成長的動畫形象,并為“可愛”的代名詞。有專家提出,建立中國式的“可愛文化”,對構(gòu)建中國消費(fèi)文化、推動中國消費(fèi)市場有著重要的作用。并且有專家說,可愛的造型、幽默好玩的故事則是動漫產(chǎn)品成功的先決條件。在日本可愛文化的影響下,中國民族動畫的發(fā)展面臨著巨大的壓力和挑戰(zhàn)。面對可愛文化的滲透,我們應(yīng)當(dāng)辯證的看待,警惕“糖衣炮彈”的襲擊,其中包括“主流可愛”中色情、暴力、幼稚力的包裝和美化,我們應(yīng)當(dāng)取其精華,去其糟粕。 本文從民族動畫最具吸引力的文化因素入手,分析了可愛文化與日本動畫的內(nèi)在關(guān)系以及可愛文化對中國民族動畫的影響,在對中國傳統(tǒng)文化中具有潛在可愛文化的角度中,探討了我國民族動畫在挖潛傳統(tǒng)“可愛元素”的欠缺,進(jìn)一步探討了中國式的可愛文化的構(gòu)建,從核心內(nèi)涵、內(nèi)在需求、傳統(tǒng)元素的現(xiàn)代化轉(zhuǎn)換、可愛形象的打造等方面對挖掘中國式可愛民族動畫進(jìn)行了有益思考。
[Abstract]:Adorable culture is a new culture formed with the development of Japanese animation industry. It mainly conveys its cultural connotation through animation, cartoon, animation games and derivative commodities. With the development of society, people's work and life pressure increases. Their thoughts, emotions and behaviors have also changed accordingly. The "lovely, lively, beautiful" consumer products have been welcomed and sought after by many people, especially young people. In the new generation of people's cultural changes, The modern cultural phenomenon of lovable culture has emerged as the times require. Since the 1970s, "loveliness" has become an important element of Japanese culture, popular culture, entertainment, clothing, food, toys, costumes, behavior and etiquette, and so on. It is to use "lovely culture" to infiltrate the cultures of various countries in the world, and to influence the aesthetic standards and values of the audience (especially teenagers) with the characteristics of "cartoon, humor, entertainment, affinity" and so on. In order to make the audience subconsciously develop affinity and identity with Japanese culture, so as to establish Japan's cultural hegemony in the world. It is precisely because of such cultural infiltration, "Doraemon", "hellokitty" and "Picachu" in Japan have become animated images growing up with a new generation of young children, and they are synonymous with "lovely". Some experts have suggested that the establishment of a Chinese-style "lovely culture" will contribute to the construction of a Chinese consumer culture. Promoting China's consumer market has an important role to play. And some experts say that cute looks and funny stories are prerequisites for the success of animation products. Under the influence of Japanese cute culture, The development of Chinese national animation is facing great pressure and challenge. In the face of the infiltration of lovely culture, we should dialectically look at it and guard against the attack of "sugar-coated shells", including pornography and violence in "mainstream loveliness". Childish packaging and beautification, we should take its essence, to the dregs. Starting with the most attractive cultural factors of ethnic animation, this paper analyzes the intrinsic relationship between cute culture and Japanese animation, as well as the influence of cute culture on Chinese national animation, in the perspective of potential lovable culture in Chinese traditional culture. This paper probes into the deficiency of Chinese national animation in tapping the potential of the traditional "lovely elements", and further probes into the construction of the Chinese style of lovable culture, from the core connotation, the internal demand, and the modernization transformation of the traditional elements. The creation of lovely image and other aspects of the mining of Chinese-style cute ethnic animation for useful thinking.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J954

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