本文選題：動(dòng)漫衍生產(chǎn)品　切入點(diǎn)：用戶體驗(yàn)設(shè)計(jì)　出處：《浙江工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：動(dòng)漫產(chǎn)業(yè)是新興的文化創(chuàng)意產(chǎn)業(yè)。衍生產(chǎn)品是整個(gè)產(chǎn)業(yè)利潤(rùn)實(shí)現(xiàn)的重要組成部分。目前我國(guó)正大力推進(jìn)文化創(chuàng)意產(chǎn)業(yè)的發(fā)展,政府支持集中于動(dòng)漫內(nèi)容產(chǎn)品。但企業(yè)往往忽視衍生產(chǎn)品的設(shè)計(jì)開發(fā)。衍生產(chǎn)品不僅僅是回收利潤(rùn)的來源,好的衍生產(chǎn)品還能起到擴(kuò)大動(dòng)漫形象影響力的作用。國(guó)內(nèi)的衍生產(chǎn)品設(shè)計(jì)開發(fā)模式比較僵化,缺少創(chuàng)新。因此市場(chǎng)占有率大大不如國(guó)外品牌,不利于整個(gè)產(chǎn)業(yè)本身的發(fā)展。 動(dòng)漫衍生產(chǎn)品除了功能性本身所蘊(yùn)含的文化信息也是建立良好的用戶體驗(yàn)的重要部分。本研究主要從用戶體驗(yàn)的設(shè)計(jì)方法入手,在現(xiàn)有的用戶體驗(yàn)?zāi)Ｐ偷幕A(chǔ)上,嘗試結(jié)合用戶對(duì)于動(dòng)漫的故事情節(jié)的意象偏好,基于對(duì)功能、造型和情節(jié)的感性意象三方面的分析和數(shù)據(jù)指導(dǎo)來進(jìn)行衍生產(chǎn)品的設(shè)計(jì)。最后針對(duì)目標(biāo)人群進(jìn)行最終方案的驗(yàn)證工作,確認(rèn)設(shè)計(jì)方案和設(shè)計(jì)方法的可行性。 對(duì)于以用戶的記憶為基礎(chǔ)的反思層面的元素融入,是本次研究的主要內(nèi)容。最后結(jié)果也基本達(dá)到了預(yù)期目標(biāo)�；诳煽康睦碚撘罁�(jù)和數(shù)據(jù)支持為衍生產(chǎn)品開發(fā)提供新的方法和路徑,以期設(shè)計(jì)出更加符合用戶體驗(yàn)需求的動(dòng)漫衍生產(chǎn)品。
[Abstract]:Animation industry is a new cultural and creative industry. Derivative products are an important part of realizing the profits of the whole industry. At present, China is vigorously promoting the development of cultural and creative industries. Government support focuses on animation content products. But companies tend to ignore the design and development of derivatives. Derivatives are not just a source of profit recovery. Good derivatives can also play the role of expanding the impact of animation image. Domestic derivative design and development model is more rigid, lack of innovation, so the market share is far less than foreign brands, which is not conducive to the development of the entire industry itself. In addition to the cultural information contained in the function itself, the animation derivative product is also an important part of establishing a good user experience. This study mainly starts with the design method of user experience, and based on the existing user experience model, Try to combine the user's image preference for the storyline of animation, based on the function, The design of derivative product is carried out through the analysis and data guidance of the perceptual image of modeling and plot. Finally, the feasibility of the design scheme and the design method is confirmed through the verification of the final scheme for the target population. For elements at the reflective level based on the user's memory, Is the main content of this study. The final results also basically reach the expected goal. Based on reliable theoretical basis and data support, it provides a new method and path for the development of derivative products. With a view to design more in line with the needs of the user experience of animation derivatives.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TB472

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本文編號(hào)：1594320