本文關鍵詞： 動漫形象 審美 商業(yè) 教育 價值　出處：《天津美術學院》2011年碩士論文　論文類型：學位論文

【摘要】：動漫形象,作為一種流行文化符號,具有審美性、娛樂性、教育性和標識性。動漫形象已經(jīng)潛移默化的融入了我們的生活,并對我們的社會生活產(chǎn)生了深刻的影響:既有積極的作用,也有負面的影響。面對雙方面的影響,對流行動漫形象的價值探究就顯得非常重要。在本課題中,我運用了美學、心理學、社會學和符號學的相關理論,從行為和心理層面探討了動漫形象對個體人格建構(gòu)的影響和價值;從產(chǎn)業(yè)發(fā)展和文化傳播的角度分析了動漫形象與商業(yè)的相互影響和價值;從動漫教育的現(xiàn)狀與問題入手分析了動漫形象與教育的相互影響和價值。最后旨歸到本課題要解決的問題:動漫形象的塑造及建議,希望給個體的人格建構(gòu)、動漫產(chǎn)業(yè)和動漫教育的發(fā)展提供參考和理論依據(jù)。
[Abstract]:Animation image, as a popular cultural symbol, has aesthetic, entertainment, educational and logo. Animation image has been subtly integrated into our life, And has had the profound influence to our social life: has the positive function, also has the negative influence. In the face of the two aspects influence, to the popular animation image value research appears to be very important. In this topic, I used the esthetics, The related theories of psychology, sociology and semiotics discuss the influence and value of animation image on individual personality construction from the aspect of behavior and psychology. From the angle of industrial development and cultural communication, this paper analyzes the mutual influence and value of animation image and commerce. This paper analyzes the mutual influence and value of animation image and education from the current situation and problems of animation education. Finally, it aims to solve the problem: the creation and suggestion of animation image, hoping to construct the personality of individual. Animation industry and the development of animation education to provide reference and theoretical basis.
【學位授予單位】：天津美術學院
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：J218.7

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本文編號：1520357