本文關(guān)鍵詞： 體育動(dòng)漫 文化吸引力 信息傳播力 科技創(chuàng)新力 產(chǎn)業(yè)競(jìng)爭(zhēng)力　出處：《沈陽(yáng)體育學(xué)院學(xué)報(bào)》2014年04期 　論文類型：期刊論文

【摘要】：基于文化軟實(shí)力視域,體育動(dòng)漫產(chǎn)業(yè)競(jìng)爭(zhēng)力的核心內(nèi)容包括文化吸引力、信息傳播力、科技創(chuàng)新力和產(chǎn)業(yè)形象等方面。我國(guó)體育動(dòng)漫產(chǎn)業(yè)發(fā)展現(xiàn)狀和存在的主要問(wèn)題是原創(chuàng)性不足、缺少文化吸引力,媒體資源整合能力弱、信息傳播力不足,高端人才匱乏、科技創(chuàng)新力不足,產(chǎn)業(yè)鏈不完整、產(chǎn)業(yè)形象有待塑造。在此基礎(chǔ)上,提出我國(guó)體育動(dòng)漫產(chǎn)業(yè)競(jìng)爭(zhēng)力提升策略,以期對(duì)體育動(dòng)漫產(chǎn)業(yè)發(fā)展提供理論依據(jù)和參考。
[Abstract]:Based on the view of cultural soft power, the core content of competitive power of sports animation industry includes cultural attraction, information dissemination power, The main problems in the development of sports animation industry in China are lack of originality, lack of cultural attraction, weak ability of media resources integration, insufficient ability of information dissemination, lack of high-end talents, and so on. Scientific and technological innovation is insufficient, the industrial chain is incomplete, and the image of the industry needs to be molded. On the basis of this, the paper puts forward the strategy of improving the competitiveness of sports animation industry in China, in order to provide theoretical basis and reference for the development of sports animation industry.
【作者單位】： 沈陽(yáng)體育學(xué)院體育信息技術(shù)系;
【分類號(hào)】：G80-05
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本文編號(hào)：1514549