本文關鍵詞： 影視動漫 發(fā)展 政策　出處：《寧波大學》2017年碩士論文　論文類型：學位論文

【摘要】：影視動漫是一種近年來新興的文化藝術表現(xiàn)形式,影視動漫產(chǎn)業(yè)早已成為日本、美國、韓國等發(fā)達國家和地區(qū)一個重要的支柱產(chǎn)業(yè)。為了扶持中國的影視動漫產(chǎn)業(yè),國家從2004年開始就頒布了相關政策,取得了一定成效,但是與發(fā)達國家、城市相比,還存在不少差距�！笆晃濉逼陂g,寧波開始經(jīng)濟轉(zhuǎn)型,推動文化大發(fā)展大繁榮。2012年3月,鎮(zhèn)海區(qū)成立了實施文化提升發(fā)展戰(zhàn)略領導小組,開始大力發(fā)展文化創(chuàng)意產(chǎn)業(yè),影視動漫就是其中至關重要的一環(huán)。經(jīng)過4年的發(fā)展,產(chǎn)業(yè)不斷集聚,政策不斷完善,但是也暴露出很多存在的問題。本文試圖從六個部分對鎮(zhèn)海區(qū)影視動漫產(chǎn)業(yè)政策展開論述。第一部分是緒論,主要闡述了影視動漫產(chǎn)業(yè)政策研究的選題背景、選題意義、當前國內(nèi)外研究的現(xiàn)狀、研究思路與方法以及論文的創(chuàng)新點與難點。第二部分是與本研究相關的理論依據(jù),歸納總結(jié)了產(chǎn)業(yè)政策的內(nèi)涵、目的、功能以及影視動漫產(chǎn)業(yè)的內(nèi)涵和相關概念。第三部分是鎮(zhèn)海區(qū)影視動漫產(chǎn)業(yè)發(fā)展政策在全市的定位和發(fā)展前景進行深刻分析。第四部分是對鎮(zhèn)海區(qū)影視動漫產(chǎn)業(yè)發(fā)展政策的現(xiàn)狀和問題進行介紹,包括國家、地方、本區(qū)、園區(qū)的現(xiàn)行政策和對產(chǎn)業(yè)的影響,分析發(fā)展的問題主要有缺乏原創(chuàng)品牌、人才短缺、產(chǎn)業(yè)鏈缺失等幾方面。第五部分是分析國內(nèi)其他影視動漫產(chǎn)業(yè)發(fā)達城市和發(fā)達國家的政策,與鎮(zhèn)海區(qū)的進行比較,從中吸取經(jīng)驗。第六部分是未來政策的建議,主要根據(jù)鎮(zhèn)海區(qū)影視動漫產(chǎn)業(yè)發(fā)展的問題,借鑒其他地區(qū)的經(jīng)驗,在深刻剖析發(fā)展現(xiàn)狀與瓶頸的基礎上,為鎮(zhèn)海區(qū)影視動漫產(chǎn)業(yè)發(fā)展不斷科學、合理地制定政策以及完善現(xiàn)有政策。
[Abstract]:Film and TV animation is a new cultural and artistic expression in recent years, the film and television animation industry has become Japan, the United States. South Korea and other developed countries and regions an important pillar industry. In order to support China's film and television animation industry, the country has promulgated the relevant policies since 2004, has achieved certain results, but with developed countries. Compared with the city, there are still many gaps. During the 11th Five-Year Plan period, Ningbo began the economic transformation and promoted the cultural development and prosperity. In March 2012, Zhenhai District established the leading Group for the implementation of Culture Promotion and Development Strategy. Began to vigorously develop cultural and creative industries, film and television animation is one of the crucial links. After 4 years of development, the industry continues to gather, the policy is constantly improved. But also exposed a lot of problems. This paper attempts to discuss the policy of film and television animation industry in Zhenhai from six parts. The first part is the introduction, mainly elaborated the background of the research of film and television animation industry policy. The significance of the topic, the current status of domestic and foreign research, research ideas and methods as well as innovative points and difficulties. The second part is related to the theoretical basis of this study, summed up the connotation and purpose of industrial policy. The third part is the orientation and development prospect of the development policy of the movie and television animation industry in Zhenhai area. Part 4th is the analysis of the movie and television animation industry in Zhenhai district. The status and problems of development policy were introduced. Including the current national, local, district, park policy and the impact on the industry, analysis of the development of the main problems are lack of original brands, talent shortage. The 5th part is to analyze the policies of other developed cities and developed countries in film and television animation industry, compare with the Zhenhai area, and draw lessons from it. 6th part is the suggestion of the future policy. Mainly according to the development of film and television animation industry in Zhenhai area, draw lessons from the experience of other regions, on the basis of deep analysis of the status quo and bottlenecks of development, for the development of movie and television animation industry in Zhenhai area of science. Make reasonable policies and improve existing policies.
【學位授予單位】：寧波大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J943

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本文編號：1448843