影視業(yè)并購財務效應研究——以華策影視為例
發(fā)布時間：2019-05-10 18:06
【摘要】：隨著經(jīng)濟的迅速增長,人們的消費方式逐漸從看重物質(zhì)消費轉(zhuǎn)向看重精神消費,而影視傳媒作為文化產(chǎn)業(yè)的重要組成部分,且資源易于被群眾獲取,所以也迎來了春天。在利好的環(huán)境下,很多企業(yè)都趁此機會發(fā)展壯大,而并購無疑是使企業(yè)得以迅速發(fā)展的有效路徑,但是其背后也存在著很多風險。本文以華策影視并購案為例,對其并購后的財務效應進行了分析,提出了相關建議。
[Abstract]:With the rapid growth of economy, people's consumption mode has gradually changed from material consumption to spiritual consumption, and film and television media, as an important part of the cultural industry, and resources are easy to be obtained by the masses, so it also ushered in spring. In the favorable environment, many enterprises take advantage of this opportunity to develop and grow, and mergers and acquisitions are undoubtedly an effective way to make the rapid development of enterprises, but there are also many risks behind it. Taking Huatze movie & television merger as an example, this paper analyzes the financial effect of the merger and acquisition, and puts forward some relevant suggestions.
【作者單位】： 上海海事大學;
【分類號】：F275;J943
，
本文編號：2473885
[Abstract]:With the rapid growth of economy, people's consumption mode has gradually changed from material consumption to spiritual consumption, and film and television media, as an important part of the cultural industry, and resources are easy to be obtained by the masses, so it also ushered in spring. In the favorable environment, many enterprises take advantage of this opportunity to develop and grow, and mergers and acquisitions are undoubtedly an effective way to make the rapid development of enterprises, but there are also many risks behind it. Taking Huatze movie & television merger as an example, this paper analyzes the financial effect of the merger and acquisition, and puts forward some relevant suggestions.
【作者單位】： 上海海事大學;
【分類號】：F275;J943
，
本文編號：2473885
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