【摘要】：近年來,由政府作為出品人制作的微電影等"微公益"宣傳受到越來越多人的關(guān)注,尤其是得到廣大青年的支持和喜愛。政府在開發(fā)具有地方特色的思想文化宣傳產(chǎn)品中起到積極作用,但政府公益宣傳活動需要用新載體、新內(nèi)容滿足不同層次人群,尤其是青年受眾的訴求和需要。在多元傳播環(huán)境下,利用"微電影"的樣式,向受眾傳遞包含幫貧扶弱、關(guān)愛兒童、保護(hù)環(huán)境等內(nèi)容,為政府公益活動進(jìn)行有效傳播,從而實(shí)現(xiàn)輸出正確的價值導(dǎo)向、傳遞社會正能量,深化社會主義核心價值觀教育的多重作用。
[Abstract]:In recent years, the publicity of "micro-public welfare", such as micro-movies, produced by the government as a producer, has attracted more and more people's attention, especially the support and affection of the vast number of young people. The government plays an active role in the development of ideological and cultural propaganda products with local characteristics, but government public welfare publicity activities need to use a new carrier, new content to meet the demands and needs of different levels of people, especially young audiences. In the multi-media environment, using the style of "micro-film" to the audience, including helping the poor and helping the weak, caring for children, protecting the environment, and so on, to effectively spread the government's public welfare activities, so as to achieve the correct value orientation of output. Transfer the positive energy of society and deepen the multiple functions of socialist core values education.
【作者單位】： 南京藝術(shù)學(xué)院影視中心;
【基金】：江蘇省高校哲學(xué)社會科學(xué)基金項(xiàng)目(2015SJB223) 南京藝術(shù)學(xué)院“文化創(chuàng)意協(xié)同創(chuàng)新”資助
【分類號】：J943
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本文編號：2447096