【摘要】：正在數(shù)字媒體語境下,我國動畫產(chǎn)業(yè)進(jìn)入了黃金發(fā)展期,在這一時(shí)期《捉妖記》《大圣歸來》《熊出沒》《大魚海棠》等優(yōu)秀作品不斷涌現(xiàn),國產(chǎn)動畫票房不斷創(chuàng)歷史新高。據(jù)預(yù)測,2017年國產(chǎn)動畫電影總票房將突破50億,甚至達(dá)到60億元,動畫行業(yè)產(chǎn)值將超過1000億元。但整體來講,我國動畫產(chǎn)業(yè)發(fā)展尚處于初級階段,普遍存在產(chǎn)業(yè)格局失衡、產(chǎn)業(yè)價(jià)值鏈不完善、核心價(jià)值理念不明確、民族文化表達(dá)不充分、品牌形象競爭力不
[Abstract]:In the context of digital media, China's animation industry has entered a golden development period, in this period, "Monster Hunt", "return of the Great Holy Spirit", "Bear haunt", "Big Fish Begonia" and other excellent works continue to emerge, and the domestic animation box office continues to set a new record in history. According to forecasts, the total box office of domestic animation films will exceed 5 billion yuan in 2017, or even reach 6 billion yuan, and the production value of animation industry will exceed 100 billion yuan. But on the whole, the development of animation industry in our country is still in the primary stage. There is a general imbalance of industrial pattern, imperfect industrial value chain, unclear core value concept, inadequate expression of national culture and insufficient competitiveness of brand image.
【作者單位】： 河北民族師范學(xué)院;
【分類號】：J954
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本文編號：2426807